For Small Business, Social Media is Word-of-Mouth Struck by Lightning
“Demystifying social media for small business” (This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business. In part 2, we will talk to several experts for advice on how to leverage social...Getting Your Small Business Ready for Google+
Building Your Circle of Trust Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. There are many useful features that will work for your personal brand now and, coming soon, for your small business. But it is important to...Crowdsourcing: Intersection of Madison Ave and The 5th Model (Part 2)
No, you’re not in the Twilight Zone. In this new world, Madison Ave and 5th do cross at the intersection of “Crowdsourcing”. The advertising world is rife with talk about revamping traditional ad agency models. We hear the terms: digital, hybrid, tradigital or...The 5th Model “Crowdsourcing” Hits Madison Ave + Crowdsourcing Infographic (Part 1)
The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt. There is a lot of talk about revamping traditional ad agency models, e.g.,...
