Recalculating Route: The New Customer Journey
Everything changes. You might say that even change itself changes. For years, marketers have focused on what is called the AIDA model, in which brands drive Awareness, Interest, and Desire for products to achieve Action (purchase). The fundamental problem with the...Shift in Marketing Industry Trade Pubs to Marketing Blogs
As Marketers, we are constantly racing to prove the value of every dollar to generate ROI. We are always searching for the silver bullet, that extra bit of information that helps us gain an advantage. We are focused on trying to elevate our game as more power shifts...Brand Choreography Through Integrated Marketing Communications
The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both planning and executing remain a challenge. In this rapidly evolving, ever-changing landscape, marketers are challenged...Social Media Marketing Strategy: Starts with Who
Let’s start with strategy. Sure it’s a great term, but, what is it? What does it actually mean? When asked, most people pause and scratch their head. However, it’s important to understand strategy as something more than just an abstract concept. Successful brands...
