I am pleased to announce that Centenary College (@Centenary_NJ) has invited me to present as the Gates-Ferry Distinguished Lecturer on February 4, 2013, from 7 to 9 p.m at the Sitnik Theatre in the David and Carol Lackland Center, Hackettstown, NJ. This event is free...
During the whirlwind of activity that was last month’s Pivot Conference, I had a chance to sit down briefly and talk with Kare Anderson (@KareAnderson), who was kind enough to write a nice piece on The Social Employee (McGraw-Hill, 2013) for Forbes back in August. As...
It is every brand’s responsibility to leave as large a footprint as possible in the digital village. There must be no mistaking that, yes, your brand was here, and yes, its presence is worth paying attention to. This is a process undertaken in thousands of small...
Since it’s debut in January, Vine has quickly captured the imaginations of businesses large and small. Brands have used Vine to offer short, often witty, messages to their customer bases. The themes of these posts are naturally varied, with each innovating in exciting...
A recent IBM global C-Suite study has provided the latest volley of evidence demonstrating that the age of the social business is well underway, and that it’s time for brands to get on the bandwagon. This isn’t necessarily news by itself, but coupled with one of the...
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