Smartest brands: Innovative Leaders Shape (Not Control) the Path
The social realm of the digital bazaar has settled into our culture like the first snow of winter. When a few snowflakes innocently began their descent, the marketing world caught a glimpse of an exciting new future. However, many of us couldn’t help asking, “Will...When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation
“This is a test of the Emergency Broadcast System.” Ever since the advent of radio and television, these words have offered us a sense of connectedness and security. While these tests had an uncanny way of interrupting the climactic moments of our favorite programs,...MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012
Blue Focus Marketing® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog” We are very happy to announce that Blue Focus Marketing has been selected as MarketingSherpa’s Reader’s Choice – “Best Social Media Marketing Blog”...Power of the Journey for Social Businesses
As we embark on the social journey through the digital bazaar, the line between brands, employees and customers continues to blur. Brands understand this is a time of uncertainty, and some have embraced change more quickly than others. The most alert brands have...
