Are You Building A Culture Of Content?
Harnessing The Power Of Content To Engage Your Customers The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and...The Future of Profit is Purpose by @Simonmainwaring #WeFirst
3 Critical Insights from #WeFirst by @Simonmainwaring @SimonMainwaring joins us once again with a special video message just for our Blue Focus Marketing community. In the video, Simon shares with us why the future of profit is purpose; why brands must seek fan...Why Does Brand Sociability Matter? – Social is The Shift #WeFirst
Think your brand has a choice about whether it goes social or not? You may want to think again. According to a Weber Shandwick report, executives consider their presence in social media to make up about 52 percent of their brands’ success in the...How Does a Brand Become Social? #WeFirst
Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives. Although not everyone is sharing online, many of us are. Facebook alone boasts over 800 million active users at...
