Trouble With the Curve: Dad's Advice Bane by @marketingbard #HappyFathersDay #dad #FathersDay
Dads shoulder a terrible, horrible, no good, very bad, burden. Our advice track record [gulp] sucks. We have trouble with the curve. For an enormous swath of time, we struggle to spawn value from our freely given advice. As we head into Father’s Day, this advice...[VIDEO] The Rise of the Social Executive #SocBiz @Glassdoor @SocialEmployee
There is an old saying that a rising tide lifts all boats. The basic premise behind this idea is that when favorable conditions are created, whether in an economic or cultural context, then everyone benefits. In social business, we have argued that it is the...[BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz
Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter...Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week – Integrated Marketing Week #IMW14 #SocBiz
I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual...
