I am excited to announce that Beyond Advertising: Creating Value Through All Customer Touchpoints,” by Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network, has hit the book shelves and is available on Amazon....
Do reviews actually help your brand attract customers? We already know that people really trust peer-to-peer social recommendations, but does that extend to the realm of product reviews? This is a question we asked ourselves repeatedly during the marketing of our...
In every aspect of our lives, digital has redefined how we experience the world. When we cook, we use apps like Allrecipes to guide us along. When we’re out with friends, coworkers, or business associates, we pose for pictures using the built-in camera on our...
What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton, General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect...
What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton, General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect...
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