Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? What does culture eat for lunch—or even dinner? For...Your Employee is the Voice of your BRAND #Business #Marketing #Branding
Our first video in support of our Amazon best-selling book, The Social Employee, affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s...How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
Originally posted on IBM Social Business Spotlight Blog – April 25, 2016 Written by: Cheryl K Burgess You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016 Recently, I was invited to attend the “IBM OutThink Tour 2016” event...How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business
On March 15, 2016 Lynda.com, a division of LinkedIn released the video course: “Social Employees: The New Marketing Channel,” Both my co-author, Mark Burgess, and myself designed this 22-part course to help businesses move from the why to the how in their...
