We are proud to announce the winners of the first annual #EmployeeSEAL Awards. The SEAL—which stands for “Social Employee Advocacy Leaders”—recognizes those in the business community who lead by action, who evangelize through their passion, who inspire others to join the @SocialEmployee revolution through their tireless advocacy in the social sphere.

The #EmployeeSEAL honorees are business men and women who are active, engaging and respected on Twitter and within their organizations—and who meet the following requirements:

  • Must regularly produce some form of business-related online content (i.e., blog posts, tweets, news articles), and must be good storytellers.
  • Must be active in social media (e.g., must have at least 200 followers on Twitter).
  • Must be employed in an organization, profit or non-profit, or work as an entrepreneur.

Over the past few months, we’ve collected your nominations via Twitter and our website and tallied them up.  We also tapped industry leaders for their recommendations.

As I explained in my initial post for the #EmployeeSEAL, the inspiration for this award came through my involvement with The Economist Intelligence Unit (@TheEIU) as an advisory board member tasked with selecting their Top 25 Social Business Leaders. During my interview in The Economist around that time, I also discussed how my involvement on the board helped bring some concepts full-circle for me. Specifically, I was struck by how much the concept of the social leader echoed Tom Peters’ concept of The Brand Called You nearly two decades prior—and how much we all still owe a debt of gratitude to Peters for his spot-on predictions of what the dawning age of social business would look like.

(Note: The #EmployeeSEAL is not affiliated with either The Economist or Tom Peters.)

Here are your top 50 #EmployeeSEAL winners for 2015:

 Jennifer Aaker @aakar 

 Natanya Anderson @NatanyaP 

Screen Shot 2015-04-30 at 10.42.09 PM

Jeremi Bauer @JeremiBauer      

Judy Bellem @JudyBellem 

Vidar Brekke @iVidar       

Dorie Clark @dorieclark

 Geoff De Weaver @geoff_deweaver

Dino Dogan @dinodogan

David Edelman @davidedelman

Martyn Etherington @Etherington_CMO

Tim Fargo @alphabetsuccess

Jonathan Ferrar @jaferrar

Jon Ferrara @Jon_Ferrara

Tighe Flatley @tflatley

Nis Frome @NisFrome

Glenn Gaudet @glenng

John Hagel @jhagel

 Kent Huffman @KentHuffman

Josh James @joshjames

Jerry Kane @profkane

Julie Kehoe @juliekehoe

Annalie Killian @maverickwoman

Katrina Klier @KatrinaKlier

Lisa Koren @Korenlis

Laura Spreck Lee @LauraSpreckLee

Casey Lucas @CaseyCrl

Simon Mainwaring @simonmainwaring

Sarah Manning @smanning1000

Ethan McCarty @ethanmcc

Peter Methot @PeterMethot

Stacey Miller @staceylamiller

Paul Miller @paulmillersays

Mark Ogne @markogne

Steve Olenski @steveolenski

Tom Peters @tom_peters

Screenshot 2015-05-06 19.00.02

Tom Pick @TomPick

Screenshot 2015-05-06 19.02.15

Ben Pring @BenjaminPring

Satya Ramaswamy @SatyaRamaswamy

Kevin Randall @KevinBrandall

Brian Rice @briansrice

Alex Romanovich @alexromanovich

Ted Rubin @TedRubin

Alan See @AlanSee

Esta H. Singer @sheconsulting

Andy Smith @kabbenbock

RobertHThompson @RobertHThompson

Fiona Vessey @FionaVesey

Casie Vogel @casievogel

Ekaterina Walter @Ekaterina

JeffWillinger @jwillie

Shot 2015-04-30 at 10.57.20 PM

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.

Download ~> Free Chapter 3 – “Brands Under Pressure”





IBM Book Club Banner FINAL 2015

Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov


Tom Peters (Twitter) attribution PPT

Tom Peters signature copy
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company


Good things come to those who sign up for our newsletter.
Join our email list to get the latest insights straight to your inbox.
Give it a try, you can unsubscribe anytime.