As the end of the year draws near, it’s time to start looking at trends and predictions for 2015. So if you think 2015 will be the same as this year, get ready to strap on an extra seat belt and listen to what Tom Peters (@Tom_Peters) and his friends, Robert H. Thompson (@RobertHThompson) and Mike Neiss (@mneiss) predict. After their vibrant conversation touched on our book with my co-author, Mark Burgess (@mnburgess), The Social Employee (McGraw-Hill), without hesitation I called into their podcast to ask some burning questions about Tom’s thoughts on social leaders and social employees. It was really an honor to hear Tom Peters rave about our book, and IBM’s case study (Chapter 5) and it was a moment in time I’ll never forget.
The conversation didn’t end with their podcast. Today, Tom Peters added the podcast to his personal blog, tompeters.com – “Podcast: Perspectives and Predictions.” This is truly an honor to see our book, The Social Employee featured on Tom Peters blog. Please check out his blog to learn more.
One of my favorite tweets declaring that Tom Peters started the fire which The Social Employee is now spreading came from my book’s Afterword Author, Kevin Randall (@kevinbrandall). You can learn more about where this journey all began by reading my interview with The Economist.
“Back in the 1990s, Tom Peters wrote a famous article for Fast Company magazine called “Brand You.” He was a visionary and really saw the future. Today the future is still in branding yourself. The way you brand yourself is by understanding the tools that enable you to become a thought leader, to write a blog and have your voice out there.” ~ The Economist Interview with Cheryl Burgess (@ckburgess)
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and journalist for The Economist and Fast Company