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The S-Train is Departing – Are YOU Aboard? ~ @Tom_Peters “Some (Really) (Important) Stuff”

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S Train Steam Train FINAL

It seems like the year has barely begun, and already Tom Peters (@Tom_Peters), known by many as the “Red Bull of business management thinkers,” has rolled out several important imperatives for 2014. His first directive came in early December, presented as an essential, yet easy to forget, reminder to us all to be grateful for those around us—and especially those who work either with or for us.

Peters’s reminder about gratitude, reaffirming community bonds, and bringing that spirit to the workplace led to a very fun exchange of ideas via Twitter and Facebook, culminating in something he called “The S-Train Imperative.” Peters uses this metaphor to describe the ways in which social business components come together. At Blue Focus Marketing, we were so enamored with Peters’s initial concept that we decided to pad it out a little bit, elaborating on the essential components Peters listed and adding the social executive (SX) as the engineer of the S-Train.

The S-Train in motion

The premise of this visual metaphor goes something like this: if your S-Train (social business train) is running smoothly, if all other components are working as they should, your customers will feel the thrill of the train whistle every time your brand reaches out on social media. The spirit of this metaphor is very much in line with the philosophy we lay out in our Amazon best-selling book The Social Employee where we claim that a brand cannot communicate externally unless it first learns to communicate internally.

S_Train_Tom_Peters.SX_fwThis means that every aspect of the S-Train, from the tracks (social business) to the conductors (social employees) is essential to its performance. They say 85 percent of the work that goes into branding is never seen by the public, but it’s this dedication to maintaining an efficient, well-rounded system that makes that last 15 percent ignite the imaginations of the public. Invest as much energy—if not more—into your employees as you do with other aspects of your organization, and they will reward you with years of unflagging brand ambassadorship. 

Time to get your S-Train off fossil fuels

Steam Train.old

The great thing about Peters’s metaphor is that it applies to every business. The older, command-and-control business models are certainly S-Trains in their own right. But unfortunately for them, the “S” in their S-Train stands for “steam engine.” Social businesses on the cutting edge are more like sleek, efficient bullet trains. They operate on collaborative models that empower social employees to generate, share, and curate valuable ideas and content for peers, customers, and prospects.

A strong organizational philosophy that promotes a culture-first mentality through adherence to a brand’s mission, vision, and values will always form the foundation of social business, the tracks on which the S-Train cruises along.

Blue Focus Marketing offers training and workshops to help your business ride the S-Train right into the growing @SocialEmployee revolution. Contact us today to find out how we can best help bring your brand into the future!

Tom Peters Avatar Twitter

Tom Peters (@Tom_Peters) Some (Really) (Important) Stuff

Click Here (13 January 2014)  (see pages 25-28)

+ Tom Peters 100 Book Reading ListThe Social Employee (McGraw-Hill)  – Page 90

             +   Tom Peters Questions for newly anointed CEOs

 

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Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov

 

Tom Peters (Twitter) attribution PPT

Tom Peters signature copy
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!

 

Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand

TSE_Front_NEW3D

Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company and The Atlantic

Download ~> Free Chapter 3 – “Brands Under Pressure”

 

Posted by on Jan 19, 2014 in Branding, Employee Branding, Marketing, Social Business, Social Media Marketing, Strategy, The Social Employee | 2 comments

Bio

Cheryl Burgess
Cheryl Burgess (@ckburgess), CEO, CMO and co-founder of Blue Focus Marketing®, is an award-winning social branding marketer and renowned social business evangelist. She is the author of The Social Employee, (McGraw-Hill, 2013) recommended by management guru, Tom Peters, as his favorite #1 social business book that includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. She is listed in Forbes: “Must-Follow Marketing Minds – 2014”; named by Huffington Post as a social media “Passionista.” She is an accomplished speaker and syndicated blogger, appearing as an external expert blogger for the AT&T Networking Exchange blog, CEO.com and CMO.com. Burgess has been an invited speaker at AT&T, IBM, Dell, Wharton, Rutgers Business School, Pivotcon, and KPMG events. She is a special advisory board member for The Economist Intelligence Unit. Burgess is a proud contributor to the Wharton Future of Advertising 2020 Project. Her company’s blog, Blue Focus Marketing, won the MarketingSherpa 2012 Reader’s Choice Award for Best Social Media Marketing Blog. She is the winner of five Twitter Shorty Awards in Marketing. In 2011, she co-founded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter at @ckburgess and @bluefocus.Google+

2 Comments

  1. Watching the webcast. Curious who owns it or spearheads it? HR, communications, marketing?
    Thanks

    • Thanks! We all own it, otherwise we are creating silos! It’s a NEW WORLD!
      Best,
      Cheryl

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