Social Media Has Turbocharged Need for Transparency and Authenticity
"Reason to Choose" London Part 2 of 3 In Part 1 of our conversation with Fred Burt, the managing director of Siegel+Gale London, described the role of his company’s philosophy that elegantly simple brands are better brands. We also discussed the importance of trust to...
Simply Authentic Branding
"Simple is Smart" London “There’s almost a cinematic quality [in Beowulf],” Fred Burt exclaimed, his voice crackling with excitement across our international phone connection. “Grendel is swooping across the marshes, absolutely incandescent with rage against mankind....
Seven Keys to Creativity
Lasting Creative Impressions Tim Leake Interview - Part 3 of 3 New York City - Soho Parts 1 and 2 of our conversation with Tim Leake have taken us through the creative process itself, the role teaching can play in understanding it, and even tips the Saatchi &...
Balance Spawns Creativity
Creativity is a Process - Tim Leake Interview Part 2 of 3 Dedicated to Dan Higgins @adscientist Medical Officer US Army deployed Monday, Aug. 23rd to Afghanistan and will be reading Part 2 - Tim Leake blog on the plane. Part 1 of my interview with Tim Leake looked at...
Unyielding Search is Key to Creative Process
Teaching Creativity - Tim Leake Interview- Part 1 of 3 New York City - Soho Bar Pitti’s sliding glass doors were open, and our table peered onto the busy Sixth Avenue sidewalk. Just past the restaurant’s awnings rose a New York cacophony: rapid footsteps, the honking...
Creativity Starts with Listening
Epirot Ludvik Ludvik+Partners, Epirot Ludvik Nekaj In advertising, innovation and creative risk are key to producing distinctive results. This likely comes as no surprise, I'm sure. Clients approach agencies expecting that their unique blend of consumer insight and...
Rolling Thunder ….. Welcome to Blue Focus Marketing
Inaugural Blog Whenever you have something exciting you want to share with friends and business associates, such as working feverishly to launch a business, the hardest part is not being able to tell anyone. After several months of preparation, I am proud to announce...
