Recalibrating Education and Businesses with Social Media Technology – Rewards & Awards
Our lives are being transformed with the worldwide explosion of rapidly advancing social technologies. Today, many businesses are rapidly evolving and increasingly becoming social businesses. What we are discovering, though not surprising, is that social...
Facebook Breaks the Marketing Sound Barrier for Small Business
How Facebook Can Make Your Small Business Soar A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse...
How to ignite your business with Twitter: The X Factor
Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. Twitter usage has skyrocketed to over 100 million active accounts. Moreover, this dynamic social medium can be the X factor for your...
How to create future brands
Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The brand’s momentum could slow,...
Secret Sauce for Small Business: Building Social Media Communities
"Social Media Communities Empower Small Businesses" (Part 2 of a 3 part series) Twitter is an amazing place to meet interesting people and join communities. But sometimes "amazing" is an understatement when it comes to Twitter relationships. A year ago, I received...
For Small Business, Social Media is Word-of-Mouth Struck by Lightning
"Demystifying social media for small business" (This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business. In part 2, we will talk to several experts for advice on how to leverage social media.)...
Google+ Is it a Digital Disruption for CMOs?
Google+ or Google-? 20 Experts Voice Their Opinions The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Forrester’s advice to CMOs: ...
Getting Your Small Business Ready for Google+
Building Your Circle of Trust Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. There are many useful features that will work for your personal brand now and, coming soon, for your small business. But it is important to...
Future of Ideas
The Future isn't what it used to be. "Ideas are the currency of the future." Insights from Cannes Lions 2011, Modern Creativity all amid seismic industry change. Was the last session of Day One at Cannes 2011 the most profound? This session consisted of Jon Wilkins,...
Crowds Swarm Madison Avenue and CMO's
For decades companies have turned to advertising agencies to help market their products and services. While pushing the boundaries in research, planning and creative, industry leaders like BBDO Worldwide, Ogilvy & Mather and Saatchi & Saatchi have successfully...
Crowds Swarm Madison Avenue and CMO’s
For decades companies have turned to advertising agencies to help market their products and services. While pushing the boundaries in research, planning and creative, industry leaders like BBDO Worldwide, Ogilvy & Mather and Saatchi & Saatchi have successfully...
Crowdsourcing: Intersection of Madison Ave and The 5th Model (Part 2)
No, you’re not in the Twilight Zone. In this new world, Madison Ave and 5th do cross at the intersection of “Crowdsourcing”. The advertising world is rife with talk about revamping traditional ad agency models. We hear the terms: digital, hybrid, tradigital or...
The 5th Model "Crowdsourcing" Hits Madison Ave + Crowdsourcing Infographic (Part 1)
The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt. There is a lot of talk about revamping traditional ad agency models, e.g.,...
The 5th Model “Crowdsourcing” Hits Madison Ave + Crowdsourcing Infographic (Part 1)
The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt. There is a lot of talk about revamping traditional ad agency models, e.g.,...
The Future of Pharma Marketing: The Game Changer (Part 2)
Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011 Facebook's dramatic move to engage pharma Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages....
