Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? To nominate, enter their name, company, Twitter handle, reason and click the...
Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? To nominate, enter their name, company, Twitter handle, reason and click the...
Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
As marketing dollars flow from traditional to social media, more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011...
Brands Under Pressure: The Brand Lives in the Employees’ Voice
Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common...
“The Twitter Hashtag is the New Neon Sign”
“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in...
Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
From the moment we wake up, brands bombard us with attempts to get our attention. These marketers gear their advertisements and logos towards making our lives easier and connected. However, in our internet-savvy world, we are beginning to demand more from our...
Do the Math to Calculate the ROI of Business Blogs
Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem...
Are the Content Needs of Your Audience Caught in Your Blind Spot?
I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign. In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars. As the driver...
The Rise of the Employee Brand
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from...
The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that...
Join the Google+ Revolution Now
By the end of 2012, analysts predict that Google+ will reach 400 million users. In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network. Impressive, but, is it worth a small business owner’s time and energy to learn yet...
Predicting the Future with Social Media
Forget predictions from Nostradamus or the Mayan Calendar. Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. They do this by sorting through thousands of news publications, blogs, tweets, comments, trade journals,...
Out with the Old (Marketing) And In With the New
The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. An outbound marketing strategy is based on the...
2012 Social Media Business Trends
As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web...
Recalibrating Education and Businesses with Social Media Technology – Rewards & Awards
Our lives are being transformed with the worldwide explosion of rapidly advancing social technologies. Today, many businesses are rapidly evolving and increasingly becoming social businesses. What we are discovering, though not surprising, is that social...
