Shorty Awards Is the Oscar of Twitter – Community Appreciation
Cheryl Burgess (@ckburgess) Wins 2013 Twitter Shorty Award for Marketing In just its fifth year of existence, the Shorty Awards has quickly risen to prominence in the social media community. Recognizing social media influencers in a variety of categories, the Shorty...
Secrets to Social Branding Success for Small Businesses
Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where...
Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA
The following post by Mark Burgess (@mnburgess) was initially published as a contribution to The Wharton Future of Advertising Program's Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to the...
Say “Cheese” with Social
Small businesses are realizing that social media is here to stay, and they are taking notice because becoming a social brand can help drive revenue. Traditionally, small business have used outbound advertising platforms like direct mail, cable television, newspapers...
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program's Advertising 2020 Project
The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program's Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye flight...
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program's Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye flight...
18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!
Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking...
Lessons for Small Business From the Top Marketing Professors
One of the best things about being involved in online communities is the ability to reach out and ask for input, suggestions or ideas—and in the process applying crowdsourcing strategies to a talented group of eager respondents. Recently I reached out to one of my...
Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials
The Super Bowl is to Madison Avenue as the Oscars are to Hollywood: all eyes are on us. Who will win and who will lose? We’re talking Brands as much as Baltimore. Social Media as much as San Francisco. And everyone is rooting for a close game right down to the...
14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep...
14 Experts Predict 2013 Social Media Trends for Small Business
When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. However, for those of you who might be superstitious, I didn’t want to jinx the New Year before it even began. So, I decided to go with 14 predictions instead. No...
10 Steps to Create A Content Marketing Blueprint For Small Business
By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to...
Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting...
Content Marketing Gives Customers a Reason to Believe
“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously...
Socialized! The Business of Building a Digital Network #socialized #socbiz
Acknowledge the Revolution It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out. And while you are powerless to stop it, you do have a choice: you can engage...
