Is There a Crisis In Crisis Management?
The risk social media brings to brand reputation is real We don’t live in a world where conventional risk-management textbooks prepare us for social media’s impact on brand reputations. Because of the Internet and globalization, social media threats have...Social Media Has Turbocharged Need for Transparency and Authenticity
“Reason to Choose” London Part 2 of 3 In Part 1 of our conversation with Fred Burt, the managing director of Siegel+Gale London, described the role of his company’s philosophy that elegantly simple brands are better brands. We also discussed the importance...Rolling Thunder ….. Welcome to Blue Focus Marketing
Inaugural Blog Whenever you have something exciting you want to share with friends and business associates, such as working feverishly to launch a business, the hardest part is not being able to tell anyone. After several months of preparation, I am proud to announce...
