This isn’t to say that you can just cut employees loose on Twitter and hope that everything turns out okay. During our interviews for The Social Employee, every organization we spoke to had some form of a social media policy—such as IBM’s frequently adopted...
Why Is Social Employee Advocacy a Big Deal? This observation by Mark Burgess (@mnburgess) at the beginning of Wharton’s (@Wharton) Sept 7. edition of their popular Marketing Matters show, hosted by the wonderful Catherine Hays, helped set the tone for what turned out...
In the past few years, social employee advocacy has grown from buzzword to best practice. And while the business world has scrambled to catch up, the concept and value of social engagement have often been misunderstood, oversimplified, or haphazardly implemented....
Content Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 28, 2016 There’s a lot of different ways to craft good content. Many organizations have legions of skilled bloggers among their ranks. Others know...
Click to hear Tom Peters Talk on Wharton’s Business SiriusXM Radio with Catharine Hays, Executive Director, Future of Advertising Program at The Wharton School and co-author of Beyond Advertising (Wiley) It’s not...
David Edelman – Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social...
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