How Does a Brand Become Social? #WeFirst
Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives. Although not everyone is sharing online, many of us are. Facebook alone boasts over 800 million active users at...Storytelling and Brand Resurrection in the Age of Social Media
This post was originally published on MarketingSherpa’s Blog Editor’s Note: One of the prizes of winning the MarketingSherpa Reader’s Choice Awards is the chance for a guest post here on the MarketingSherpa blog. Today’s post is by Cheryl Burgess of the...How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
In 2010, Melinda Gates said something truly profound at TEDxChange. Citing Coca-Cola as a powerful example of effective marketing, she said that non-profits must stop acting like missionaries and become more effective marketers. This is important for several reasons. ...Why storytelling is the ultimate weapon for brands. #WeFirst
Social Branding and Storytelling In just a few short years, social media has grown into a tremendously powerful marketing tool. However, as the old saying goes, with great power comes great responsibility. The proliferation of the digital bazaar...The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat
Today we have the real pleasure of hearing from Simon Mainwaring, author of the New York Times best-seller We First and the social branding specialist who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. I had the chance to ask...
