Social Media Has Turbocharged Need for Transparency and Authenticity
“Reason to Choose” London Part 2 of 3 In Part 1 of our conversation with Fred Burt, the managing director of Siegel+Gale London, described the role of his company’s philosophy that elegantly simple brands are better brands. We also discussed the importance...Simply Authentic Branding
“Simple is Smart” London “There’s almost a cinematic quality [in Beowulf],” Fred Burt exclaimed, his voice crackling with excitement across our international phone connection. “Grendel is swooping across the marshes, absolutely incandescent with rage...
