How to ignite your business with Twitter: The X Factor
Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. Twitter usage has skyrocketed to over 100 million active accounts. Moreover, this dynamic social medium can be the X factor for your...How to create future brands
Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The brand’s momentum could slow,...Future of Ideas
The Future isn’t what it used to be. “Ideas are the currency of the future.” Insights from Cannes Lions 2011, Modern Creativity all amid seismic industry change. Was the last session of Day One at Cannes 2011 the most profound? This session...What is a brand?
“Simply irresistible brands” What makes a brand irresistible? Let’s start with a common understanding by asking a simple question: What is a brand? Branding is most typically associated with marketing elements like names, trademarks and logos. But, a...Is There a Crisis In Crisis Management?
The risk social media brings to brand reputation is real We don’t live in a world where conventional risk-management textbooks prepare us for social media’s impact on brand reputations. Because of the Internet and globalization, social media threats have...
