2012 #Nifty50 Top Men in Technology on Twitter
Last year, my colleague Tom Pick (@TomPick) and I introduced the #Nifty50 awards, which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we’ve narrowed the criteria a bit to focus...Branding in the Age of Social Business Why Employees Should – and Do – Own Your Brand
Brands have no choice but to rethink their approach to social engagement in today’s digital bazaar. Brand engagement doesn’t begin at a brand’s front door, but rather it ignites behind its firewalls. One fascinating aspect of social business is its ability to fuse...Smartest brands: Innovative Leaders Shape (Not Control) the Path
The social realm of the digital bazaar has settled into our culture like the first snow of winter. When a few snowflakes innocently began their descent, the marketing world caught a glimpse of an exciting new future. However, many of us couldn’t help asking, “Will...Power of the Journey for Social Businesses
As we embark on the social journey through the digital bazaar, the line between brands, employees and customers continues to blur. Brands understand this is a time of uncertainty, and some have embraced change more quickly than others. The most alert brands have...What Makes A Successful Social Executive?
The past decade has seen the emergence of the digital bazaar. In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. As evidenced by...
