Innovation Gone Wild On Madison Avenue
“Crowdsourcing on the prowl in Adland’s jungle” Once upon a time, ad agencies waited for social media to simply, well….disappear. This waiting period not only kept agencies from pressing ahead in areas like understanding how new technology could benefit their...What is a brand?
“Simply irresistible brands” What makes a brand irresistible? Let’s start with a common understanding by asking a simple question: What is a brand? Branding is most typically associated with marketing elements like names, trademarks and logos. But, a...“Quest For The Marketing Technologist”
“Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing – IT: Dysfunctional Behavior?...2011 New Year’s Resolutions from Our Adland Galaxy
Madison Avenue Resolutions with a twist of Revolution We used Twitter to scan our universe for resolutions for 2011. As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. We invite our readers, ad agencies,...
