Crowds Swarm Madison Avenue and CMO’s
For decades companies have turned to advertising agencies to help market their products and services. While pushing the boundaries in research, planning and creative, industry leaders like BBDO Worldwide, Ogilvy & Mather and Saatchi & Saatchi have successfully...The Future of Pharma Marketing: The Game Changer (Part 2)
Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011 Facebook’s dramatic move to engage pharma Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook...The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)
Social Media Goes Untapped in Pharma The pharma industry spends an estimated $27 billion marketing to doctors and other healthcare professionals. Yet, “while physician time spent on the internet for clinical practice has quadrupled since 2002, less than one percent...2011 #Nifty50 Top Twitter Men
Today, Tom Pick (@TomPick), Online Marketing Executive at KC Associates, who blogs at his award winning B2B Webbiquity, and I (@ckburgess – Blue Focus Marketing @BlueFocus360) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are...
