Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
As marketing dollars flow from traditional to social media, more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011...Brands Under Pressure: The Brand Lives in the Employees’ Voice
Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common...Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
From the moment we wake up, brands bombard us with attempts to get our attention. These marketers gear their advertisements and logos towards making our lives easier and connected. However, in our internet-savvy world, we are beginning to demand more from our...Do the Math to Calculate the ROI of Business Blogs
Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem...
