According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out on a vital opportunity....
Cheryl Burgess (@ckburgess) Wins 2013 Twitter Shorty Award for Marketing In just its fifth year of existence, the Shorty Awards has quickly risen to prominence in the social media community. Recognizing social media influencers in a variety of categories, the Shorty...
Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where...
Small businesses are realizing that social media is here to stay, and they are taking notice because becoming a social brand can help drive revenue. Traditionally, small business have used outbound advertising platforms like direct mail, cable television, newspapers...
The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye...
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