I just got back from an exhilarating few days at the 2013 Dell World event last week, and once again I came away exceedingly impressed with the way Dell has championed the social business conversation within its community. It’s no wonder the Dell chapter in our Amazon...
It’s amazing how far a good metaphor can carry you, especially one that has already firmly established itself into the corporate consciousness. As Vayner Media (@VaynerMedia) co-founder Gary Vaynerchuck (@GaryVee) explains in his new book Jab, Jab, Jab, Right Hook:...
During our initial research for The Social Employee, we knew that one of the companies we wanted to focus on was the tech giant Cisco (@Cisco). We had learned that the business had recently undergone a dramatic internal transformation in both organizational structure...
A Special Thank You to @Tom_Peters who reminds us to thank the people around us – daily. The Thanksgiving holiday is now behind us, and here at Blue Focus Marketing, we’ve certainly had a lot for which to be thankful. And the truth is, sometimes during our busy...
Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@jill_rowley) and her inspirational efforts to build engaged cultures of social employees. In the post, I discussed how Rowley has become a champion of the why within the walls of...
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