Whenever you have something exciting you want to share with friends and business associates, such as working feverishly to launch a business, the hardest part is not being able to tell anyone.
After several months of preparation, I am proud to announce Blue Focus Marketing. Our primary goal is to meet the new business resource needs of ad agencies. We created a new model for accessing new business insights, intelligence and process. Our suite of ad agency consulting reports (Winning New Business 360) provide an arsenal of insights and tools to energize the agency’s new business program. These reports are written for ad agency executives and new business directors.
“This is a new, strategic model for ad agencies seeking expert new business insights to enhance their new business development efforts. Create a powerful new business plan, attract and engage high-value prospects, develop effective strategies and build dynamic presentations – to win. These reports also apply the power of social media to win new business” said Mark Burgess, Managing Partner and co-founder.
A core premise driving the development of our ad agency new business reports is the belief that, today, it takes more than strong creative to win new business. We see the need for stronger strategic focus, ideas and innovation to drive the client’s business results and form a true partnership.
Our new business consulting reports are linked to specific phases of our strategic new business blueprint — the Blue Focus Marketing Advantage. The goal is to leverage agency new business processes and practices, infused with strategic and tactical insights.
We created an entirely new model in this space.
We realized that a gap exists in the availability of actionable information for new business. This realization led to creating and packaging a suite of three new business consulting reports into a convenient, downloadable format. Now, agencies can choose to download the full Winning New Business 360 Suite or purchase Reports 1, 2 or 3 individually. These Reports provide valuable insights, whether the agency is just starting to develop a new business plan or is feverishly preparing for a new pitch.
Some of our initial blogs will include a series of cutting-edge articles on the topic of creativity. You will learn how creativity can be more effectively incorporated in your organization.
To support our robust business development offerings, our blog will provide deeper vision into the distinguishing elements of creativity in agencies. Blog contributor Brian Slattery (@BrianSlatts) will delve into an ongoing study of inspiration, habits and commentary from some of the industry’s most influential creative forces. What allows innovative advertising solutions to take shape? How can you engender creative problem-solving to exist in your firm? How is technology melding with industry creative concepts? Answers to these questions and more await.
We are excited about our new venture and invite you to follow our progress.
Meet #MarketerMonday Greats on #MMchat ! Blue Focus Marketing will be Live Tweetchat guests on Monday, Aug 23rd at 8:00 PM EST. Join Us! http://bit.ly/MMchat #MM Hosted by: @TheSocialCMO http://bit.ly/925cIT
To learn more about Blue Focus Marketing, go to the media room and read our Fact Sheet and Press Release.
I am picturing friends and loved ones gathering around you both as the red ribbon is being cut with enormous scissors. I look forward to seeing Blue Focus Marketing grow, especially learning a lot of great lessons in this industry along the way!
Feels very nice to experience this launch (and was able to countdown the days via Twitter) and read the inaugural blog as soon as it was posted. What’s more lovelier is that several others, like myself, are (virtually) here together to celebrate the launch of Blue Focus Marketing. I love that feeling of interconnectedness!
Congrats again on the launch and thank you for allowing us all to share the experience 🙂
Congrats on Blue Focus Marketing. I look forward to following your blog.
Congratulations on your new company. As a small business growing, I look forward to your insights. We’ve been stepping up into social media since April and will now be exploring warm calling. Business development “ain’t easy” but it starts with effort…
Congratulations again Cheryl on the launch today of Blue Focus Marketing! Your mastery of marketing and social media and Mark’s extensive experience in global B2B and B2C advertising will insure the success of this great new venture!
I look forward to following your Blog in the months and years ahead and to the many insights that it will surely contain.
By the way, I am very impressed with your Blue Focus Marketing website! The seamless integration of your new site that you have achieved is truly impressive! Your attention to detail is remarkable.
Congratulations on the launch of your dream business. Here’s to tremendous success.
Congratulations on the launch of your new marketing company! New England Multimedia & New England HD have had the pleasure of working for and alongside companies like yours in the last two years, providing video and other assets, and have so enjoyed the exciting cameraderie of working with creatives from other companies!
I celebrate brand new marketing companies like Blue Focus, knowing that they’re coming onto the scene with an understanding of internet- and social media-intensive marketing.
Looking forward to your blog, and to your success!
Michelle Quillin for New England HD | New England Multimedia
Twitter: @NewEnglandHD | @NEMultimedia
Congratulations Cheryl on the launch of Blue Focus Marketing! Today is the culmination of your inimitable vision, geeky smarts, creativity, hard work, spirit and branding coming to life. It is great to see the outpouring of excitement, support and admiration from your community. Your personal brand shines through and aligns flawlessly with your business brand. BLUE skies represent optimism and better opportunities. Blue also means power, freedom and new beginnings… a life source… cool. Blue is the most liked color. If your clients receive just a tiny fraction of the care and FOCUS you give to your friends, they will be infinitely richer and better!
Congrats & Best Wishes!
Congratulations Cheryl and best of luck!
Fantastic news, and a really innovative sounding venture. Good luck with it! I look forward to learning more about it and watching out for updates on Twitter, as well as discussing it with my students.
Very best wishes
Always fun to begin the next adventure.
Wishing you nothing but success and know you will make us all the wiser in the process.
Congratulations on the your new venture. I look forward to reading your blog and sharing your wise insight. Best wishes for success.
My dear friend, Cheryl,
I am so thrilled for you on the launch of the company. I know you have worked diligently for this moment and I know you will be wildly successful! I cannot wait to catch up with you very soon..either by phone or in person. Thank you for the inspiration that you are to so many.
Have a great time with this..you deserve it!!
Hi, nice to see you again. Congratulations!! for your excellent Blog. On Twitter I recommend this Blog to my Social Media Marketing Students. Thank you very much. Smm from Santiago, Chile.
I appreciate your comments on Blue Focus Marketing. Thank you for recommending this blog to your social media marketing students. This is an exciting time for students to learn about the power of social media and the opportunities for ad agencies and marketers.