7-Step Content Marketing Blueprint



  1.    Scan the environment
  2.    Develop a strong brand value proposition
  3.    Develop personas
  4.    Create content based on your brand story
  5.    Source and manage content
  6.    Build your content team
  7.    Distribute and publish content

Content Marketing Seminar

Content Marketing is about the creation and application of marketing content formats across all the relevant touch points between your brand and the public. It can help your business in multiple areas, including:

  • brand awareness
  • lead generation
  • customer acquisition
  • retention
  • loyality
  • website traffic
  • engagement
  • thought leadership, and
  • sales


This one-day seminar is facilitated by Mark Burgess (President) and Cheryl Burgess (CEO) of Blue Focus Marketing, a leading content marketing solutions consultancy. The seminar will provide you with the knowledge you need to turbocharge your marketing approach to acquiring and retaining customers. Content marketing fuels B2B and B2C brands, from start-ups to global giants.


Content Marketing Seminar

DATE:   October 28, 2016
TIME: 9:00 – 5:00
LOCATION: Fairleigh Dickinson University, Florham Campus, Lenfell Hall, in the Mansion (click here for directions)
FEE: $950,
EARLY BIRD FEE: $850, if  registered and paid by October 1, 2016
Lunch and refreshments will be served.

9:00- 9:30 –     check-in and breakfast

9:30 – 11:15 –   Intros. Changing Marketing Landscape. Content Marketing Overview. 7-Step Content Marketing Blueprint. Step 1: Content Audit Step 2: Brand Value Proposition (BVP). Step 3: Developing Buyer Personas. + Exercise

11:15-11:30 –   coffee break

11:30 – 12:45 – Step 4: Content Creation & Brand Storytelling. Step 5: Content Sourcing + Case.

12:45-1:30 –     lunch

1:30 – 3:00 –     Social Employee Advocacy Engagement. Content Syndication. Step 6: Organizing for Content Marketing. Review Key Content Channels.

3:00 – 3:15 –     coffee break

3:15 – 4:15 –     Power of Blogs + 80/20 Rule + Cases. Step 7: Publish. ROE and ROI. Content Marketing Wrap-up & Q&A

4:15- 5:00-       networking and check-out


exact times and topics are subject to change

Food and drinks will be provided as part of the fee for all scheduled meals and breaks.

The largest private university in New Jersey, Fairleigh Dickinson University,  is a not-for-profit, nonsectarian, multicampus institution. Founded in 1942, FDU achieved four-year status in 1948 and approval as a university in 1956.

The Silberman College of Business at Fairleigh Dickinson University, is approaching its 50th year. With offices, faculty and students on both New Jersey campuses and FDU’s Vancouver campus, it is uniquely situated to take advantage of today’s growing global marketplace.

Florham Campus

In Madison, NJ, the Florham Campus is a friendly small-college environment on picturesque grounds near historic Morristown. The campus is dedicated to giving students an exceptional learning experience, including residential and honors programs.


Unfortunately, we are unable to provide a refund once you register for the event. However, you may transfer your registration anytime up to 48 hours prior to the event.

Content Marketing Seminar Guide

website FDU Content Mktg Cover ONLYDiscover how your brand can benefit from Content Marketing.  Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers.  Download our free guide and notebook Content Mktg Guide F 2016824