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The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

by Cheryl Burgess on February 13, 2012

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and move beyond the linear, process-driven approach to dynamic, collaborative, networked organizations. Executing these changes may prove difficult, but it’s imperative for forward-looking organizations to be competitive in the global bazaar of the digitally powered landscape.

What Does Social Business Really Mean?

Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. [click to continue…]

Bio

Cheryl Burgess

@ckburgess

http://www.bluefocusmarketing.com

Cheryl Burgess (@ckburgess) is a digital and social brand consultant, blogger, and speaker. Her knowledge of business strategy, passion for creative expression and social technology, helps businesses achieve the remarkable. She is Co-founder, Managing Partner of Blue Focus Marketing, a social branding consultancy. She has expertise in B2B marketing, social media, business continuity and crisis management. Cheryl is an expert blogger on social media topics for AT&T Business Solutions. She was named to the Huffington Post “Passionistas” for her “great business expertise and timeless blog posts”. Cheryl was featured in Fast Company. Winner of the 2011 and 2010 Twitter Shorty Award in Marketing [The New York Times hails this as the Oscar of Twitter]. She was a panelist for Wharton Future of Advertising and named MVP. She serves on the Advisory Board of B2Community and B2BTOTY, a B2B Award for the top engaging companies on Twitter. Cheryl is a syndicated blogger for B2Community, B2B Marketing Zone, Social Media Informer and contributing blogger for Crowdshifter.com and 12most.com. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Also, a recipient of #BA75.

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