by Cheryl Burgess
Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter...
by Cheryl Burgess
Welcome to the new global ideas economy where huge companies are vying for our love and respect with big ideas over products. There is an art and a science to coming up with global brand ideas that help focus and grow a company. As social media is rising in...
by Cheryl Burgess
Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter...
by Mark Burgess
Lately at Blue Focus Marketing (@BlueFocus), we’ve been putting a lot of emphasis on the concept of employee branding and why it is an essential aspect of worker culture in the age of social business. In fact, in the coming weeks, we intend to continue to focus...
by Mark Burgess
I am pleased to announce that Centenary College (@Centenary_NJ) has invited me to present as the Gates-Ferry Distinguished Lecturer on February 4, 2013, from 7 to 9 p.m at the Sitnik Theatre in the David and Carol Lackland Center, Hackettstown, NJ. This event is free...