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# Blue Focus Marketing

Social Media Marketing Consultants | Blue Focus Marketing

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## Posts

- [Tom Peters @Tom_Peters The Speed Trap: When Taking Your Time [Really] Matters #ExcellenceDividend #Leadership](https://www.bluefocusmarketing.com/2018/05/14/tom-peters-tom_peters-the-speed-trap-when-taking-your-time-really-matters-excellencedividend-leadership/) - In this blog, I am excited to share The Speed Trap: When Taking Your Time [Really] Matters, written by Tom Peters, which is inspired by The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last. This past week, I was delighted to be part of a small group of
- [18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!](https://www.bluefocusmarketing.com/2013/02/20/18-experts-an-infographic-and-a-new-book-will-convince-you-that-social-media-networking-is-serious-business/) - Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking experts who were more than willing to share their wisdom and advice for small
- [The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR](https://www.bluefocusmarketing.com/2014/07/29/the-dawning-era-of-socialbusiness-with-rsica-emanuelescotti-socbiz-hbr/) - In early July, we had the privilege of participating in the seventh annual Social Business Forum (@SocialBizForum) in Milan. At the event, Blue Focus Marketing President, Mark Burgess (@MNBurgess) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our
- [Catch a glimpse of the future of #advertising - Read Wharton's Beyond Advertising](https://www.bluefocusmarketing.com/2016/03/06/catch-a-glimpse-of-the-future-of-advertising-read-whartons-beyond-advertising/) - I am excited to announce that Beyond Advertising: Creating Value Through All Customer Touchpoints," by Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network, has hit the book shelves and is available on Amazon. Mark Burgess, my co-author of The Social Employee (McGraw-Hill) and I were excited at the opportunity
- [“Quit Being Fraidy Cats” @tom_peters Pushes Brands to Embrace @SocialEmployee #quote](https://www.bluefocusmarketing.com/2016/09/16/quit-being-fraidy-cats-tom_peters-pushes-brands-to-embrace-socialemployee-quote/) - Click to hear Tom Peters Talk on Wharton's Business SiriusXM Radio with Catharine Hays, Executive Director, Future of Advertising Program at The Wharton School and co-author of Beyond Advertising (Wiley) It’s not every day that you get to join even one of your favorite thought leaders on a
- [@BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership](https://www.bluefocusmarketing.com/2015/05/07/employee-seal-announcement-socialemployee-tom_peters-socialbusiness-socbiz/) - We are proud to announce the winners of the first annual #EmployeeSEAL Awards. The SEAL—which stands for “Social Employee Advocacy Leaders”—recognizes those in the business community who lead by action, who evangelize through their passion, who inspire others to join the @SocialEmployee revolution through their tireless advocacy in the social sphere. The #EmployeeSEAL
- [ANNOUNCEMENT: @Forbes Top 40 Social Media #Marketing Masters #SocBiz #SocialSelling](https://www.bluefocusmarketing.com/2014/05/09/announcement-forbes-top-40-social-media-marketing-masters-socbiz-socialselling/) - Social marketing is a tricky proposition. To be successful, one must develop a strong presence on social channels, but they must do so without appearing pushy, needy, vain, or otherwise undesirable and unworthy of attention. At its core, this means that skills like listening and sharing take center stage, while self-promotion needs to be on
- [Invitation: IBM #SocialBizChat to Host @SocialEmployee w/ @kevinbrandall, @ckburgess, @mnburgess #socbiz #HR](https://www.bluefocusmarketing.com/2015/02/04/invitation-ibm-socialbizchat-to-host-socialemployee-w-kevinbrandall-ckburgess-mnburgess-socbiz-hr/) - Day/Time: Thursday, Feb. 12, 1 p.m. ET Our little social business book that could, The Social Employee, keeps rolling right along. We are proud to announce that IBM (@IBM) has selected The Social Employee (@SocialEmployee) for “The Shortlist,” the company’s monthly book club. The book will be featured throughout the month of February, and we’ve
- [Social Leaders: Spreading the #SocBiz Fire on #SocBizChat #Leadership #HR #NewWayToWork](https://www.bluefocusmarketing.com/2015/02/04/social-leaders-spreading-the-socbiz-fire-on-socbizchat-leadership-hr-newwaytowork/) - Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat It’s always fun turning the page on a new year. It gives us a chance to audit the past year, to take stock
- [@tom_peters & @RobertHThompson "What Does 'Social' Mean to You?" #SocBiz #SocialMeans #SocialEmployee](https://www.bluefocusmarketing.com/2014/05/02/tom_peters-roberththompson-nilofer-what-does-social-mean-to-you-socbiz-socialmeans-socialemployee-2/) - What does the word “social” mean to you? When asked a question like this, many of us might roll our eyes at how obvious the answer seems. Nevertheless, I found myself chewing on this idea lately after a tweet I received from Tom Peters (@tom_peters) a little over a week ago: .@ckburgess Dependent upon age,
- [@tom_peters & @RobertHThompson "What Does 'Social' Mean to You?" #SocBiz #SocialMeans #SocialEmployee](https://www.bluefocusmarketing.com/2014/05/02/tom_peters-roberththompson-nilofer-what-does-social-mean-to-you-socbiz-socialmeans-socialemployee/) - What does the word “social” mean to you? When asked a question like this, many of us might roll our eyes at how obvious the answer seems. Nevertheless, I found myself chewing on this idea lately after a tweet I received from Tom Peters (@tom_peters) a little over a week ago: .@ckburgess Dependent upon age,
- [@BlueFocus to Discuss @SocialEmployee on “Thought Grenades” Podcast w/ @RobertHThompson on May 12](https://www.bluefocusmarketing.com/2014/04/29/bluefocus-to-discuss-socialemployee-on-thought-grenades-podcast-w-roberththompson-on-may-12/) - Click here - Podcast LIVE Monday, May 12 at 10 PST We are excited to announce that we will be taking part in an upcoming podcast with Robert Thompson (@RobertHThompson) for his Thought Grenades blog. The podcast, set to broadcast on Monday, May 12 at 10 PST, will explore many
- [[VIDEO] IBMer @AndrewGrill talks @SocialEmployee w/ @CKBurgess #SocBiz #IBMConnect #IBM](https://www.bluefocusmarketing.com/2014/02/17/video-ibmer-andrewgrill-talks-socialemployee-with-ckburgess-socbiz-ibmconnect-ibm/) - In an earlier post, I shared my thoughts on what a wonderful experience it was to be a part of the 2014 IBM Connect Conference in January. As I explained then, there is always electricity in the air whenever I’m in a room full of IBMers. Through everything they do, the company's many brand ambassadors
- [Google+ Is it a Digital Disruption for CMOs?](https://www.bluefocusmarketing.com/2011/07/26/google-is-it-a-digital-disruption-for-cmos/) - Google+ or Google-? 20 Experts Voice Their Opinions The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Forrester’s advice to CMOs: “Elevate digital to the highest level of business strategy.” (source: Forrester Report "CMOs must
- [New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election](https://www.bluefocusmarketing.com/2012/08/17/new-social-media-analytics-tool-from-atigeo-aims-to-revolutionize-the-2012-presidential-election/) - As we move ever closer to the November election between President Barack Obama and former Massachusetts Governor Mitt Romney, the national temperature appears to be rising. Perhaps it’s the late summer heat that has so many of us flustered, or perhaps it’s the constant bombardment of political attack ads and the lamentations of national
- [2011 #Nifty50 Top Twitter Men](https://www.bluefocusmarketing.com/2011/05/24/2011-nifty50-top-twitter-men/) - Today, Tom Pick (@TomPick), Online Marketing Executive at KC Associates, who blogs at his award winning B2B Webbiquity, and I (@ckburgess - Blue Focus Marketing @BlueFocus360) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is
- [Future of Ideas](https://www.bluefocusmarketing.com/2011/07/11/future-of-ideas/) - The Future isn't what it used to be. "Ideas are the currency of the future." Insights from Cannes Lions 2011, Modern Creativity all amid seismic industry change. Was the last session of Day One at Cannes 2011 the most profound? This session consisted of Jon Wilkins, founding partner, Naked Communications, Stuart Wells, integrated creative lead,
- [Are You a Social Executive? via #Pivotcon (@SocialEmployee - McGraw-Hill) #SocBiz](https://www.bluefocusmarketing.com/2013/10/28/are-you-a-social-executive-via-pivotcon-socialemployee-mcgraw-hill-socbiz/) - Sometimes it feels like the business world has been in one long, seemingly unending state of self-reflection over the last few years. During this prolonged period of organizational rumination, members of the C-Suite have been far more likely to ask questions like “Is my company prepared to meet the social business revolution head on?” or
- [@DorieClark - New Book: Reinventing You - Does Your Professional Persona Need a Reboot?](https://www.bluefocusmarketing.com/2013/10/12/dorieclark-new-book-reinventing-you-does-your-professional-persona-need-a-reboot/) - It goes without saying that our professional identities matter. We project these identities to the outside world at least 40 hours each week—and sometimes many more, depending on our jobs and ambitions. Many of us have carefully cultivated these identities from the get-go, working to ensure that the way others see us is exactly
- [2012 #Nifty50 Top Men in Technology on Twitter](https://www.bluefocusmarketing.com/2012/09/17/2012-nifty50-top-men-in-technology-on-twitter/) - Last year, my colleague Tom Pick (@TomPick) and I introduced the #Nifty50 awards, which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we’ve narrowed the criteria a bit to focus specifically on individuals who work for technology companies, and asked
- [How to create future brands](https://www.bluefocusmarketing.com/2011/09/27/how-to-create-future-brands/) - Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers.
- [Book Review Roundup: Women in High Gear; Ditch, Dare, Do; and Influence Marketing](https://www.bluefocusmarketing.com/2013/06/10/book-review-roundup-women-in-high-gear-ditch-dare-do-and-influence-marketing/) - It’s such a thrill to be part of a community of such talented thinkers and writers. And it would appear that lately they’ve been quite busy. Several of our friends have recently put out books, including Women in High Gear, by Anne Deeter Gallaher (@AnneDGallaher) and Amy D. Howell (@HowellMarketing), Ditch, Dare, Do by
- [Facebook Home – The Pursuit of Social WOW for Brands](https://www.bluefocusmarketing.com/2013/06/12/facebook-home-the-pursuit-of-social-wow-for-brands/) - https://www.flickr.com/photos/dryicons/5487665122/sizes/z/in/photostream/ On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features, perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the
- [@Andreas_Ramos  Big Book of Content Marketing: Your Primer for Social Branding Success](https://www.bluefocusmarketing.com/2013/06/21/andreas_ramos-big-book-of-content-marketing-your-primer-for-social-branding-success/) - A couple weeks ago, I shared three exciting new books recently released by my esteemed marketing colleagues. This week, it’s time to add another book to the list. Prominent content marketing evangelist Andreas Ramos has just added a new book to his impressive catalog called The Big Book of Content Marketing. The book truly is
- [14 Experts Predict 2013 Social Media Trends for Small Business](https://www.bluefocusmarketing.com/2012/12/27/14-experts-predict-2013-social-media-trends-for-small-business/) - When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. However, for those of you who might be superstitious, I didn’t want to jinx the New Year before it even began. So, I decided to go with 14 predictions instead. No need to worry about doomsday prophecies
- [Socialized! The Business of Building a Digital Network #socialized #socbiz](https://www.bluefocusmarketing.com/2012/11/13/socialized-the-business-of-building-a-digital-network-socialized-socbiz/) - Acknowledge the Revolution It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out. And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue,
- [Shorty Awards Is the Oscar of Twitter – Community Appreciation](https://www.bluefocusmarketing.com/2013/05/13/shorty-awards-is-the-oscar-of-twitter-community-appreciation/) - Cheryl Burgess (@ckburgess) Wins 2013 Twitter Shorty Award for Marketing In just its fifth year of existence, the Shorty Awards has quickly risen to prominence in the social media community. Recognizing social media influencers in a variety of categories, the Shorty Awards are often referred to as the “Academy Awards of the Internet.” According to
- [Come Join the Party: Industry Leaders Define the Shifting Roles of Branding](https://www.bluefocusmarketing.com/2012/04/05/come-join-the-party-industry-leaders-define-the-shifting-roles-of-branding/) - From the moment we wake up, brands bombard us with attempts to get our attention. These marketers gear their advertisements and logos towards making our lives easier and connected. However, in our internet-savvy world, we are beginning to demand more from our brands. We want them to make us feel alive. Make us fall in
- [Crowdsourcing: Intersection of Madison Ave and The 5th Model (Part 2)](https://www.bluefocusmarketing.com/2011/06/27/crowdsourcing-intersection-of-madison-ave-and-the-5th-model-part-2/) - No, you’re not in the Twilight Zone. In this new world, Madison Ave and 5th do cross at the intersection of “Crowdsourcing”. The advertising world is rife with talk about revamping traditional ad agency models. We hear the terms: digital, hybrid, tradigital or simply, creation of the “new agile agency”. Traditional agencies, pushed to their
- [The 5th Model "Crowdsourcing" Hits Madison Ave + Crowdsourcing Infographic (Part 1)](https://www.bluefocusmarketing.com/2011/06/20/the-fifth-model-crowdsourcing-hits-madison-avenue-crowdsourcing-infographic-2/) - The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt. There is a lot of talk about revamping traditional ad agency models, e.g., digital, hybrid, tradigital or simply, creation of the “new
- [The 5th Model "Crowdsourcing" Hits Madison Ave + Crowdsourcing Infographic (Part 1)](https://www.bluefocusmarketing.com/2011/06/20/the-fifth-model-crowdsourcing-hits-madison-avenue-crowdsourcing-infographic/) - The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt. There is a lot of talk about revamping traditional ad agency models, e.g., digital, hybrid, tradigital or simply, creation of the “new
- [2011 #Nifty50 Top Twitter Women](https://www.bluefocusmarketing.com/2011/05/09/2011-nifty50-top-twitter-women/) - Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email
- [Introducing The New Marketing: How to Win in the Digital Age (Sage 2020).](https://www.bluefocusmarketing.com/2020/08/25/introducing-the-new-marketing-how-to-win-in-the-digital-age-sage-2020/) - Cheryl K. Burgess and I introduced our new book: The New Marketing: How to Win in the Digital Age, as we presented at the American Marketing Association (AMA) Marketing Summer Academic Conference today. #NewMarketingNewTimes #marketing #newbook #AImarketing https://event.amasummer2020.exordo.com/presentation/676/marketing-transformation-in-the-digital-age You can Pre-order The New Marketing at https://bluefocusmarketing.com/the-new-marketing-how-to-win-in-the-digital-age/ The digital age is transforming the world of marketing
- [Announcing Our New Book ~The New Marketing: How to Win in the Digital Age](https://www.bluefocusmarketing.com/2020/08/25/announcing-our-new-book-the-new-marketing-how-to-win-in-the-digital-age/) - [et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Are you ready for an unpredictable market? The digital age is transforming the world of marketing at warp speed. Today’s marketers are being called on to forge undisruptable bonds between brands and consumers, using hot new tech that’s still only emerging, barely hinting at what’s about to come.
- [[New Video] Why Brands Are Embracing the Magic of the #EmployeeExperience #Leadership](https://www.bluefocusmarketing.com/2017/07/13/new-video-why-brands-are-embracing-the-magic-of-the-employeeexperience-leadership/) - Announcing “The Story of Rexi and Octo,” our latest video on the power of social employee advocacy. Is your brand more like a T-Rex or more like an octopus? Not sure? Perhaps this video can explain: At Blue Focus Marketing, we’re leading the charge to help brands of all sizes be like the octopus and
- [3 Social Employee Advocacy Lessons from Our Friend the Octopus #OctoLeader #Marketing #Leaders](https://www.bluefocusmarketing.com/2017/08/09/3-social-employee-advocacy-lessons-from-our-friend-the-octopus-octoleader-marketingleadership/) - This week, we continue to celebrate our latest employee advocacy video, starring the lovable Rexi and Octo! Check it out below, and make sure to nominate your favorite employee marketing leaders for our first #OctoLeader Award! Much like an octopus propelling itself effortlessly through the ocean, we’re all about forward motion here at Blue Focus
- [Why should brands create their own Octopus's Garden? #OctoLeader #marketing #business](https://www.bluefocusmarketing.com/2017/08/23/why-should-brands-create-their-own-octopuss-garden-octoleader-marketing-business/) - This week, we wrap up the celebration of our new marketing leadership video with a post that’s all about storytelling and mythology. What are you doing to “octomize” your brand? Marketing leaders are a lot like octopuses. No, really. They’re highly adaptive problem-solvers, they learn everything they can, and they love to have a
- [Extreme Employee Engagement and Extreme Humanization by @Tom_Peters](https://www.bluefocusmarketing.com/2019/04/07/extreme-employee-engagement-and-extreme-humanization-by-tom_peters/)
- [Nominate Your Favorite Social Biz Leader for an #OctoLeader Award](https://www.bluefocusmarketing.com/2017/06/15/nominate-your-favorite-social-biz-leader-for-an-octoleader-award/) - Deadline for this exciting new award was August 15, 2017 - Nomination is now closed. Blue Focus Marketing and Tribal Impact are proud to announce the 2017 #OctoLeader Award. This award recognizes the dynamic social leaders of Twitter who work tirelessly day in and day out to build dynamic communities of shared interest and breathe
- [3 Ways to Embrace Octopus Power Through Employee Advocacy #EmployeeEngagement #Marketing #OctoLeader](https://www.bluefocusmarketing.com/2017/08/01/3-ways-to-embrace-octopus-power-through-employee-advocacy-employeeengagement-marketing-octoleader/) - Here are 3 reasons why they should. This month, we’re celebrating the release of our latest video on social employee advocacy, a charming adventure about why brands should empower employees to be less like a T-Rex and more like an octopus. Didn’t have a chance to watch it yet? Here, check it out—and keep reading
- [Flashback: 3 Leadership Lessons from Cubs’ Stunning Victory #AllStarGame #MLB](https://www.bluefocusmarketing.com/2017/07/10/flashback-3-leadership-lessons-from-cubs-stunning-victory-allstargame-mlb/) - The work of a World Series champion begins long before the first pitch Summer is finally upon us—and with it, break time. Kids are on summer break, parents are negotiating with their schedules to squeeze in a much-needed break, and baseball, that most honored of summer traditions, is headed into the All-Star break. As baseball’s
- [[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success](https://www.bluefocusmarketing.com/2017/02/28/new-ama-workshop-content-marketing-a-7-step-blueprint-to-content-marketing-success/) - Join me at the Summit Executive Centre in Chicago on April 6 & 7 for my exciting new workshop for the American Marketing Association (AMA): “Content Marketing: A 7-Step Blueprint to Content Marketing Success.” In this two-day event, you will learn what content marketing is, why it has become a cornerstone of social branding, and how you can get started with this cost-effective marketing strategy.
- [Start 2017 by Embracing Your Inner Rebel #RogueOne #Leadership](https://www.bluefocusmarketing.com/2017/01/01/start-2017-by-embracing-your-inner-rebel-rogueone-leadership-marketing/) - Start 2017 by embracing your inner rebel Are you ready to go rogue? If you’re like millions of other people around the globe who have already seen the latest Star Wars film, Rogue One, the answer is likely a resounding yes. Full of the usual thrills and epic battles characteristic of the franchise, Rogue One
- [Best Way to Max Customer Experience is INVEST in Employees (@tom_peters)](https://www.bluefocusmarketing.com/2016/12/08/best-way-to-max-customer-experience-is-invest-in-employees-tom_peters/) - Every brand strives for authenticity. But how do you measure your success? And more importantly, why is professional development valuable to create employee advocacy? You’ve got to hand it to Tom Peters: He certainly has a way with words. Never one to shy away from a debate or share his wisdom on an important topic,
- [How Can Social Leaders Energize Social Employees?](https://www.bluefocusmarketing.com/2016/12/01/how-can-social-leaders-energize-social-employees/) - Like any good program, social employee advocacy requires dedicated leaders to succeed. Which came first: The social employee advocate or the social leader? This chicken-and-egg question has been hounding marketers for years now. On the one hand, you can’t become a social leader until you’ve learned the ropes of employee advocacy. On the other hand,
- [Make Your Content Marketing Stand Out in 2017](https://www.bluefocusmarketing.com/2016/11/26/make-your-contentmarketing-stand-out-in-2017-by-mnburgess-content/) - In a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat? There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers. Great content fuels marketer’s efforts to reach and engage customers at every
- [Content Marketing: The Thirst for the How](https://www.bluefocusmarketing.com/2016/11/30/content-marketing-the-thirst-for-the-how/) - How can social marketers learn to stop dreaming and start doing?
- [5 Marketing High-Fives to Celebrate the New Year](https://www.bluefocusmarketing.com/2016/12/29/5-marketing-high-fives-to-celebrate-the-new-year/) - Dear Marketers: You did a great job in 2016. You deserve a high-five. With 2016 drawing to a close, it’s time for reflection, a chance to take stock of what we accomplished this year and prepare for what lies ahead in 2017. In the spirit of the holidays, we’re in full celebration mode here at
- [Can your marketing strategy use a little humor?](https://www.bluefocusmarketing.com/2016/12/21/can-your-marketing-strategy-use-a-little-humor/) - Everyone likes a good joke. So why not make it part of your marketing strategy? Need a good laugh? We thought you might. Here, check out this pitch-perfect parody of professional thought leaders. You’ve earned it: For bonus points, read through some of the comments to see how viewers perpetuate the game laid out in
- [Best 2017 Business Strategies To Create Brand Star Social Employees](https://www.bluefocusmarketing.com/2016/11/22/best-2017-business-strategies-to-create-brand-star-social-employees/) - Here in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017. Whether you’re one of the 90 percent of brands actively pursuing social employee advocacy or one of the
- [Emotion Drives the Bottom Line - @KevinBrandall Discusses #SocialEmployee Advocacy with @WhartonFoA on Marketing Matters](https://www.bluefocusmarketing.com/2016/09/19/emotion-drives-the-bottom-line-kevinbrandall-discusses-socialemployee-advocacy-with-whartonfoa-on-marketing-matters/) - Is social employee advocacy good for your brand? A look at current data certainly indicates it is. Consumers engage with employee-generated content at a much higher rate than they do branded content. People trust everyday employees more than they trust a company’s executives. Heck, even employees enjoy advocacy programs, which they say helps them “feel
- [Tap into the Power of Employee-Driven Content w/ @WilliamArruda #branding #PersonalBranding](https://www.bluefocusmarketing.com/2016/10/25/tap-into-the-power-of-employee-driven-content-w-williamarruda-branding-personalbranding/) - If there’s one thing the past decade has taught us as marketers, it’s that the business world has just barely begun to tap the seemingly limitless potential of social engagement. Indeed, beginning with our best-selling book, The Social Employee (McGraw-Hill), we’ve learned that employee-driven content marketing and advocacy is as exciting as it is versatile.
- [5 Reasons Why LinkedIn Elevate Will Turbocharge Your #EmployeeAdvocacy Program](https://www.bluefocusmarketing.com/2016/09/30/5-reasons-why-linkedin-elevate-will-turbocharge-your-employeeadvocacy-program/) - In the past few years, social employee advocacy has grown from buzzword to best practice. And while the business world has scrambled to catch up, the concept and value of social engagement have often been misunderstood, oversimplified, or haphazardly implemented. Despite this, emerging data all point to a fundamental truth: Social employee advocacy works—and its
- [Ready to Start a Movement? @scottfrog Shows How in 10 Steps #Election2016](https://www.bluefocusmarketing.com/2016/11/04/ready-to-start-a-movement-scottfrog-shows-how-in-10-steps/) - We are living in the age of movements and uprisings, says Scott Goodson (@scottfrog), founder of the pacesetting global marketing/advertising agency StrawberryFrog (@Frogism). Each of us—individuals, brands, social organizations—wants to stand for something, to matter, to be heard. Our causes are many and varied, from local campaigns to global movements. But with so many others
- [Measure Content Marketing Success and Make Massive Gains](https://www.bluefocusmarketing.com/2016/11/11/measure-contentmarketing-success-and-make-massive-gains-kplevins-linkedin-elevate/) - Do you know how effective your content marketing efforts are? Tell me if this sounds familiar. Your marketing team has finally committed to expanding its online presence. Sure, perhaps they’re putting a little too much emphasis on push ads such as pop-ups and banners, but they’ve also embraced content marketing as a viable strategy. Better
- [12 Must-See Business #Speakers for 2017 (via Huffington Post) by @steveolenski](https://www.bluefocusmarketing.com/2016/11/06/12-must-see-business-speakers-for-2017-via-huffington-post-by-steveolenski/) - Blue Focus Marketing’s Cheryl Burgess Named a Must-See Thought Leader in 2017 Whether in business, politics, or social movements in general, if 2017 ends up being anything like the wild and crazy 2016, we’re in for a whirlwind of surprising twists and turns. Of course, these days, rapid change is nothing new. In fact, as
- [[VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM](https://www.bluefocusmarketing.com/2016/07/28/video-watch-ckburgess-share-mobile-trends-on-cruise-w-alansee-ibmmobile-ibm/) - A little while ago, IBM (@IBMmobile) invited Alan See (@CMOTemps) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps that are both employee-friendly and customer-friendly, I enjoyed spending a gorgeous sunny
- [Propel Your Brand into the Future with Social Employees](https://www.bluefocusmarketing.com/2016/12/05/propel-your-brand-into-the-future-with-social-employees/) - We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Meanwhile, Facebook was still a closed network exclusive to America’s
- [How to kick start a social employee advocacy program](https://www.bluefocusmarketing.com/2017/02/15/how-to-kick-start-a-social-employee-advocacy-program/) - Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing, we’ve been preaching the value of social engagement since before the release of our best-selling book, The Social Employee (McGraw-Hill,2014). Since then, the evidence
- [At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz](https://www.bluefocusmarketing.com/2016/02/09/at-ibmconnect-jeff-schick-demos-ibmverse-and-unveils-projecttoscana-ibm-socbiz/) - Last week, I had the pleasure of attending the IBM Connect Conference 2016 in Orlando, Florida. As was the case the year before, the event was a whirlwind of activity, with exciting conversations and fascinating new tools to be discovered around every corner. From the time we first began writing The Social Employee (McGraw-Hill) to
- [@KatyTroughton Shows How SocialStudent Improves Engagement and Collaboration #IBMConnection #education](https://www.bluefocusmarketing.com/2016/02/11/katytroughton-shows-how-socialstudent-improves-student-engagement-and-collaboration-ibmconnection-sociallearning/) - What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton, General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect Conference in Orlando, Florida. During the panel, Troughton spoke with Professor
- [How SocialStudent Improves Engagement and Collaboration @KatyTroughton #IBMConnection #education](https://www.bluefocusmarketing.com/2016/02/11/how-socialstudent-improves-engagement-and-collaboration-katytroughton-ibmconnection-education/) - What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton, General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect Conference in Orlando, Florida. During the panel, Troughton spoke with Professor
- [The Possibilities of a Moment: Reflections on #IBMConnect 2016 #tech](https://www.bluefocusmarketing.com/2016/02/17/the-possibilities-of-a-moment-reflections-on-ibmconnect-2016-newwaytowork/) - In every aspect of our lives, digital has redefined how we experience the world. When we cook, we use apps like Allrecipes to guide us along. When we’re out with friends, coworkers, or business associates, we pose for pictures using the built-in camera on our smartphones and send the images across our social networks. When
- [Social employee advocacy pilot program made simple #marketing #business](https://www.bluefocusmarketing.com/2016/03/29/social-employee-advocacy-pilot-program-made-simple-marketing-business/) - The writing is on the wall: social employee advocacy works. Despite this, social marketing remains a bit of a mystery to many organizations. LinkedIn has found that only 3 percent of employees share content relevant to their brand. And while CMOs plan to expand their social marketing budgets and focus on building a complete customer experience, many are still unsure of how to get their employees sharing content—or how to measure their efficacy.
- [Announcing Lynda.com Social Employees: The New Marketing Channel via @mnburgess #branding](https://www.bluefocusmarketing.com/2016/03/16/announcing-lynda-com-social-employees-the-new-marketing-channel-via-mnburgess-branding/) - We are proud to announce that on March 15, 2016, Blue Focus Marketing (@BlueFocus), working with Lynda.com (@Lynda), a division of LinkedIn (@LinkedIn), released “Social Employees: The New Marketing Channel.” We designed this 22-part video tutorial course to show the value of social employee advocacy—and how to build a culture of engaged brand
- [Social Employees:  The #Brand New Rock and Roll #marketing #business](https://www.bluefocusmarketing.com/2016/03/31/social-employees-the-brand-new-rock-and-roll-marketing-business/) - Audi has introduced a new ad campaign for the 2017 Audi A4. The slogan: "Intelligence is the New Rock and Roll.” The campaign showcases the new era of A4 vehicles with a ton of futuristic features focusing on intelligence as a brand differentiator. I highlight this campaign because it occurs to me that intelligence is
- [[VIDEO] Learners Are the Majority: @CKBurgess and the @SocialEmployee Revolution Come to NZ #FWDLive @SParkDigitalNZ @PaulHenryShow](https://www.bluefocusmarketing.com/2015/07/10/video-learners-are-the-majority-ckburgess-and-the-socialemployee-revolution-come-to-nz-fwdlive-sparkdigitalnz-paulhenryshow/) - I am proud to announce that I will be taking part in SparkDigital's (@SparkDigitalNZ) FWD_Live 2015 (#FWDLive) event on Wednesday, July 29. I will be joining Charlene Li (@charleneli), Founder of CEO of Altimeter Group, who will be delivering the keynote address, for what it sure to be an exciting and informative event. You can either attend
- [[VIDEO] Why Is Social Leadership So Important? #Leadership #HR #EmployeeEngagement](https://www.bluefocusmarketing.com/2016/01/18/video-why-is-social-leadership-so-important-leadership-hr-employeeengagement/) - The conversation around social media and the workplace is evolving at a rapid pace. In the early part of the decade, everyone was focused on the concept of the social business. Another realization soon followed: In order to have a social business, you have to have social employees. But while an essential tenet of social
- [2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50](https://www.bluefocusmarketing.com/2016/12/07/2016-brandquarterly-50-marketing-thought-leaders-over-50/) - 2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50 Maybe life really does begin at 50 In their latest issue, Brand Quarterly honored the top “50 Marketing Thought Leaders Over 50.” And while we like to think we’re ageless over here at Blue Focus Marketing, both Mark Burgess and I were nevertheless honored to be recognized
- [[VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR](https://www.bluefocusmarketing.com/2015/07/01/video-re-thinking-employees-and-culture-in-a-digital-world-shrm15-smarterworkforce-hr/) - A few weeks ago, I had the great pleasure of visiting the wonderful country of Australia to deliver a talk at the 10th annual Amplify Festival (@AmplifyFest). The event was the centerpiece of a nearly two-week trip that found me meeting with and learning from a variety of social business leaders in both Australia and
- [[VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR](https://www.bluefocusmarketing.com/2015/06/30/video-revitalizing-employee-engagement-shrm15-smarterworkforce-hr/) - As I shared in my last post, this year’s Amplify Festival (@AmplifyFest) was a thrilling ride. In addition to delivering my talk, “Rethinking Employees, Rethinking Brand, Rethinking Culture: The Priceless Power of Socially Savvy Employees,” I also had the privilege of sitting on a panel titled “Revitalizing Employee Engagement,” which featured social business leaders Katryna
- [[New Video - New Thinking on Social Employees] What's In It For Me? #WIIFM #HR](https://www.bluefocusmarketing.com/2015/09/28/new-video-new-thinking-on-social-employees-whats-in-it-for-me-wiifm-hr/) - [VIDEO] “What’s In It for Me?” Use the Win/Win to Unlock the #SocialEmployee #WIIFM For many in today’s plugged-in social workforce, it’s not enough to be content with simply getting the job done. Today’s employees want to know that what they’re doing is both valuable to the company and beneficial to their careers. And with
- [AMA #ContentMarketing Workshop Coming to Chicago Mar 3-4 #Content](https://www.bluefocusmarketing.com/2016/01/21/ama-contentmarketing-workshop-coming-to-chicago-mar-3-4-content/) - I am proud to announce that, on March 3 and 4, 2016, I will be delivering an AMA Content Marketing workshop in Chicago. It is still early in 2016, and your need to create or fine-tune a powerful Content Marketing Strategy is more important than ever. This workshop includes key strategic elements from brainstorming
- [ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz](https://www.bluefocusmarketing.com/2015/05/15/announcement-ckburgess-to-speak-at-amplifyfest-2015-maverickwoman-socbiz/) - I am pleased to announce that I will be speaking at this year’s Amplify Festival (@AmplifyFest) in Australia, which is set to take place June 1–5. This TED-like event, now in its 10th year, is open to all employees, partners and clients, as well as the public, and with the goal of fostering great
- [Empowering employees to be brand ambassadors  #amplifyfest #DW24 #DigitalWorkplace](https://www.bluefocusmarketing.com/2015/05/18/empowering-employees-to-be-brand-ambassadors-amplifyfest-dw24-digitalworkplace/) - Social technologies have revolutionized the modern workplace, providing employees with new communication and data sharing tools that allow them to collaborate and interact in exciting new ways. But while internal social adoption continues to grow, many organizations are still unsure how to best represent their brand in external social channels. Luckily, the answer has
- [The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz](https://www.bluefocusmarketing.com/2015/05/12/the-new-employee-experience-ex-mnburgess-to-deliver-conferenceboard-on-528-socbiz/) - I am pleased to announce that I will be speaking at the Conference Board (@Conferenceboard) on Thursday, May 28 as part of their Digital Workplace Seminar Series. The day-long event, titled “Creating, Managing and Evaluating the Digital Workplace,” will be held at The Conference Board in New York, NY. Register for the Creating, Managing and
- [How Can Storytelling Energize Your Personal Brand? Advice from @CoachOra  @williamarruda](https://www.bluefocusmarketing.com/2017/02/09/how-can-storytelling-energize-your-personal-brand-advice-from-coachora-williamarruda/) - Ready to make 2017 a career year, full of new opportunities, new connections, and new pathways to success? Sometimes the best advice is the simplest. In their new ebook Be More Successful in 2017, William Arruda and Ora Shtull of CareerBlast cut out the fat to help you get down to business. With contributions
- [[Short VIDEO] Learn Content Marketing Process to Fuel Your Brand #content #contentChat #contentmarketing](https://www.bluefocusmarketing.com/2015/03/31/short-video-learn-content-marketing-process-to-fuel-your-brand-content-contentchat-contentmarketing/) - Content marketing is hardly a secret in 2015. While a lot of brands are eager to throw their hats into the ring, not all of them are entering the fray with a solid game plan. Anyone can craft content, but only the brands with a clear strategy will be able to rise above
- [Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR](https://www.bluefocusmarketing.com/2015/04/13/is-the-chief-learning-officer-the-executive-of-the-future-tom_peters-insights-by-mnburgess-socbiz-hr/) - We are moving into a new phase of social business adoption. Organizations have accepted the need for adopting social processes and activating social employees around new organizational tools and philosophies. As we demonstrated in our best-selling book The Social Employee (McGraw-Hill, 2013), such an undertaking extends to every element of a business—fundamentally changing organizational structure
- [Engaging the Next-Gen Workforce through Collaboration #SocBiz #Leadership #Leaders](https://www.bluefocusmarketing.com/2015/02/02/engaging-the-next-gen-workforce-through-collaboration-socbiz-leadership-leaders/) - I'm here reporting from IBM ConnectEd 2015 (@IBMConnect) in Orlando, Florida. Earlier, I posted on my experience on Monday at the Women’s Executive Lunch, hosted by Katrina Troughton (@KatyTroughton), Vice President, Smarter Workforce Solutions at IBM. Thanks again to everyone involved. Later on Monday, I attended a panel titled “Creating the Next Gen Workforce through Engaging
- [Join IBM #SocBizChat Feb 12th at 1 p.m. ET Why Employee Voice Matters: w/ @KevinBrandall @Moveo @SocialEmployee](https://www.bluefocusmarketing.com/2015/02/09/join-ibm-socbizchat-feb-12th-at-1-p-m-et-why-employee-voice-matters-w-kevinbrandall-moveo-socialemployee/) - Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat Written by Movéo Team In The Social Employee, for which our own Kevin Randall wrote the afterward, Cheryl and Mark Burgess write
- [Rise of The Social Employee - IBM Webcast: Changing the Learning Culture #HR #SocBiz](https://www.bluefocusmarketing.com/2015/02/26/rise-of-the-social-employee-ibm-webcast-changing-the-learning-culture-hr-socbiz/) - Rise of The Social Employee We are excited to be participating in the upcoming IBM webinar, "Changing the Learning Culture: That 70's Show: The Main Star of the 70:20:10 Learning Model," where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on
- [IBM Webinar: Leaders Will Bubble Up Through Social Learning  #SocBiz #HR #NewWayToWork](https://www.bluefocusmarketing.com/2015/03/05/ibm-webinar-leaders-will-bubble-up-through-social-learning-socbiz-hr-newwaytowork/) - We are excited to be participating in the upcoming IBM webinar, "Changing the Learning Culture," where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. Join us on
- [How Educators Learned to Embrace Social Learning by @mnburgess #education #EdChat](https://www.bluefocusmarketing.com/2015/03/16/how-educators-learned-to-embrace-social-learning-by-mnburgess-education-edchat/) - We are excited to be participating in the upcoming IBM webinar, "Changing the Learning Culture," where Blue Focus Marketing cofounder Cheryl Burgess and I will join Scott Edwards, IBM Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. Join us on
- [@KarenDellCMO at Future of Women #DellWorld - Leaders who LISTEN @Tom_Peters #SocBiz](https://www.bluefocusmarketing.com/2014/11/09/karendellcmo-at-future-of-women-dellworld-breakfast-leaders-who-listen-tom_peters-socbiz/) - Last week, my business partner and co-author of The Social Employee (Dell Chapter 7), Mark Burgess (@mnburgess), and I had the opportunity to present on two panels at Dell World 2014, held in Austin. And to be honest, our heads are still spinning from the wonderful whirlwind of events that took place in such a
- [Tom Peters @tom_peters Podcast: 2015 Disruptive Trends and Predictions #NewWaytoWork](https://www.bluefocusmarketing.com/2014/12/03/tom-peters-tom_peters-podcast-2015-disruptive-trends-and-predictions-socbiz/) - As the end of the year draws near, it’s time to start looking at trends and predictions for 2015. So if you think 2015 will be the same as this year, get ready to strap on an extra seat belt and listen to what Tom Peters (@Tom_Peters) and his friends, Robert H. Thompson (@RobertHThompson)
- [2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz](https://www.bluefocusmarketing.com/2014/12/19/2015-marketing-predictions-pop-culture-style-by-steveolenski-via-forbes-socbiz/) - Written by Steve Olenski via Forbes Power to the People “In 1970, John Lennon lit-up the world with Power to the People. In 2015, we will give rise to the power of employees’ voices. Enter a new marketing channel we call ‘branding from the inside out.’ Fueled by Millennials, the social employee revolution is the
- [#DellWorld Welcomes @ckburgess and @mnburgess authors of @SocialEmployee #Dell #SocBiz](https://www.bluefocusmarketing.com/2014/11/08/dellworld-welcomes-ckburgess-and-mnburgess-authors-of-socialemployee-dell-socbiz/) - When we were invited to present on two separate Dell World 2014 panels in Austin this week, Mark Burgess (@mnburgess), President - Blue Focus Marketing, and myself, Cheryl Burgess (@CKBurgess) were able to expand on the ideas in our best-selling book, The Social Employee (McGraw-Hill, 2013), presenting a proven, step-by-step recipe for success through
- [#DellWorld Welcomes @ckburgess and @mnburgess authors of @SocialEmployee #Dell #SocBiz](https://www.bluefocusmarketing.com/2014/11/08/dellworld-welcomes-ckburgess-and-mnburgess-authors-of-socialemployee-dell-socbiz-2/) - When we were invited to present on two separate Dell World 2014 panels in Austin this week, Mark Burgess (@mnburgess), President - Blue Focus Marketing, and myself, Cheryl Burgess (@CKBurgess) were able to expand on the ideas in our best-selling book, The Social Employee (McGraw-Hill, 2013), presenting a proven, step-by-step recipe for success through
- [Social Business Leaders:  Start an Employee Advocacy Pilot](https://www.bluefocusmarketing.com/2017/01/10/start-an-employee-advocacy-pilot/) - Social Employee Advocacy Works, but How Do You Get Started? Do you have a social employee advocacy program in place at your organization? According to recent data from Altimeter, 90 percent of organizations are either working to build an employee advocacy program, or they already have one. It’s no surprise why: Employee-generated or shared content
- [[VIDEO] Create Your #SocBiz  Pilot Program #EmployeeAdvocacy #SocialEmployee](https://www.bluefocusmarketing.com/2014/09/03/video-create-your-socbiz-pilot-program-employeeadvocacy-socialemployee/) - We are pleased to announce the release of our latest video in support of our best-selling book, The Social Employee. This latest video addresses one of today’s most pressing social business questions: how can an organization adopt social practices while minimizing risk? The answer, as you will see in the video below, is to begin
- [REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop](https://www.bluefocusmarketing.com/2014/11/08/register-now-join-ted-speaker-author-mnburgess-for-ama-contentmarketing-workshop-2/) - Register before November 17, 2014 - 12:00 a.m. for early registration fee! I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to consumer information than
- [How Do You Move from the Why to the How to Create Employee Advocates?  #marketing #business](https://www.bluefocusmarketing.com/2016/03/30/how-do-you-move-from-the-why-to-the-how-to-create-employee-advocates/) - On March 15, 2016 Lynda.com, a division of LinkedIn released the video course: “Social Employees: The New Marketing Channel,” Both my co-author, Mark Burgess, and myself designed this 22-part course to help businesses move from the why to the how in their employee advocacy efforts. The course will cover a lot of ground,
- [REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop](https://www.bluefocusmarketing.com/2014/11/08/register-now-join-ted-speaker-author-mnburgess-for-ama-contentmarketing-workshop/) - Register before November 17, 2014 - 12:00 a.m. for early registration fee! I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to consumer information than
- [Listen to the Voice of Your Employees #SocBiz #HR #IBM](https://www.bluefocusmarketing.com/2014/08/13/listen-to-the-voice-of-your-employees-socbiz-hr-ibm/) - One can’t get very far into a social business conversation these days without the subject of analytics coming up. For many, this topic is welcomed, a chance to put current business thinking into action. For others, it’s a source of trepidation, a topic so increasingly massive and multifaceted that picking a point of entry
- [The Rise of Social Leaders #SocBiz25 #SocBiz](https://www.bluefocusmarketing.com/2014/08/19/the-rise-of-social-leaders-socbiz25-socbiz/) - The phrase “the future is now” is often repeated as a way of reminding all of us that the future is not something that we should passively wait for as it unfolds around us. Rather, it’s up to us to create it. Some exciting developments the past couple weeks have driven this point home.
- [@HBRItalia - How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness](https://www.bluefocusmarketing.com/2014/07/30/hbritalia-how-the-social-executive-seizes-opportunity-hbr-socbiz-socialbusiness/) - As part of our involvement in the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard Business Review Italia (@HBRItalia). My article, titled “How the Social Executive Seizes Opportunity,” expands
- [@HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness](https://www.bluefocusmarketing.com/2014/07/31/hbritalia-piloting-the-future-of-social-business-by-mnburgess-hbr-socbiz-socialbusiness/) - When we were invited to present our speech, “The Rise of the Social Employee & the Social Leader” at the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing CEO and CMO Cheryl Burgess (@CKBurgess) and I were also asked to contribute articles to a special insert in the June, 2014 issue of
- [#TEDx Talk: Re-imagine the Future of Business #SocBiz](https://www.bluefocusmarketing.com/2014/07/22/tedx-the-socialemployee-how-authenticity-trust-generate-socialselling-socbiz-salesforce-2/) - A few weeks ago, I was proud to unveil my TEDx Navesink talk, “The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. One of the essential themes in my
- [#TEDx Talk: Re-imagine the Future of Business #SocBiz](https://www.bluefocusmarketing.com/2014/07/22/tedx-the-socialemployee-how-authenticity-trust-generate-socialselling-socbiz-salesforce/) - A few weeks ago, I was proud to unveil my TEDx Navesink talk, “The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. One of the essential themes in my
- [Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands](https://www.bluefocusmarketing.com/2014/06/17/scott-goodson-scottfrog-tells-how-he-came-up-with-emirates-airlines-hello-tomorrow-brand-idea-branding-brands/) - Welcome to the new global ideas economy where huge companies are vying for our love and respect with big ideas over products. There is an art and a science to coming up with global brand ideas that help focus and grow a company. As social media is rising in importance among marketers and companies,
- [Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week - Integrated Marketing Week #IMW14 #SocBiz](https://www.bluefocusmarketing.com/2014/05/27/join-rducre-ibm-ckburgess-for-a-socialemployee-discussion-at-im_week-integrated-marketing-week-imw14-socbiz/) - I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual Integrated Marketing Week (@IM_Week). The conference, set to take
- [Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week - Integrated Marketing Week #IMW14 #SocBiz](https://www.bluefocusmarketing.com/2014/05/27/join-rducre-ibm-ckburgess-for-a-socialemployee-discussion-at-im_week-integrated-marketing-week-imw14-socbiz-2/) - I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual Integrated Marketing Week (@IM_Week). The conference, set to take
- [[NEW 2 Min. VIDEO] Master Your Personal Brand @SocialEmployee #SocBiz #SocialEmployee #SocialBusiness](https://www.bluefocusmarketing.com/2014/05/06/new-2-min-video-master-your-personal-brand-socialemployee-socbiz-socialemployee-socialbusiness/) - Blue Focus Marketing is happy to announce the release of our newest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Following in the tradition of our previous videos, which focused on the brand/employee relationship (“Think of your brand as a planet”), social marketing communications (“What is a Möbius
- [ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14](https://www.bluefocusmarketing.com/2014/04/28/announcement-ckburgess-and-mnburgess-to-present-on-socbiz-at-socialbizforum-sbf14/) - Blue Focus Marketing® (@BlueFocus) is excited to announce that founders Cheryl Burgess (@CKBurgess) and Mark Burgess (@MNBurgess) will be speaking at the 7th Annual Social Business Forum, set to take place at the Marriott Hotel in Milan on July 1 & 2. The event, which is organized by OpenKnowledge (@openknow), brings together many prominent thought
- [Now Co's are Focused on Employee Experience (EX) via @mnburgess #SHRM15 #SmarterWorkforce #HR](https://www.bluefocusmarketing.com/2015/06/29/now-cos-are-focused-on-employee-experience-ex-via-mnburgess-hr-shrm15-leadership/) - UX (User Experience) CX (Customer Experience) EX (Employee Experience) Last month, I had the pleasure of joining such social business luminaries as Dion Hinchcliffe (@dhinchcliffe), Kristen Ritter (@KristenRitter), Laura Grover, David C. Thompson, Anders Gronstedt (@AndersGronstedt), and Kelly Orr at the Conference Board event “Creating, Managing and Evaluating the Digital Workplace” (see my original post
- [[WEBINAR] Why #B2B Marketers Should Leverage Employee Use of Twitter w/ @michaelido @PeopleLinx](https://www.bluefocusmarketing.com/2014/03/05/webinar-why-b2b-marketers-should-leverage-employee-use-of-twitter-w-michaelido-peoplelinx/) - [WEBINAR] Why B2B Marketers Should Leverage Employee Use of Twitter Wednesday, March 19th, 2014 1:00 – 2:00 p.m. EST As the marketplace and workplace fuse together through social technologies, Twitter continues to gain momentum. In order to transform a business into a social business, companies need to develop more than a linear presence on Twitter.
- [IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgess plus @tamicann video at #IBMConnect #socbiz #IBM](https://www.bluefocusmarketing.com/2014/02/10/ibmer-ethanmcc-talks-socialemployee-w-ckburgees-plus-tamicann-video-at-ibmconnect-socbiz-ibm/) - It’s been a little over a week since I returned with my partner, Mark Burgess (@mnburgess), from IBM Connect 2014 in Orlando, and I think my head is still spinning a little bit from all the exciting conversations, panels, and breakaway sessions in which we were able to take part. It seems as if there’s
- [[VIDEO] Fun at #IBMConnect w/ @Sandy_Carter (Shout-Out to @Tom_Peters) #IBM #SocBiz](https://www.bluefocusmarketing.com/2014/02/21/video-fun-at-ibmconnect-w-sandy_carter-shout-out-to-tompeters-ibm-socbiz/) - A good way to measure the success of an event is how much you end up posting about it after it’s all over. Here we are, a month after the 2014 IBM Connect Conference, and I still have more exciting content to share with you. In this video, I had a chance to speak with
- [Book Review:  The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell](https://www.bluefocusmarketing.com/2014/03/19/book-review-the-social-employee-socialemployee-by-tompick-socbiz-ibm-cisco-dell/) - One of the most powerful impacts of social media is the way it has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Every stakeholder in an enterpriseóevery customer,
- [[VIDEO] Watch @CKBurgess and @MNBurgess Champion #SocBiz Strategy with @IBMSocialBiz](https://www.bluefocusmarketing.com/2014/03/25/video-watch-ckburgess-and-mnburgess-champion-socbiz-strategy-with-ibmsocialbiz/) - In yet another team-up with the fine folks at IBM (@IBMSocialBiz), Blue Focus Marketing (@BlueFocus) was asked to share our thoughts on the value of social business, how it affects social employee culture (@SocialEmployee), why 2014 is going to be the year of the social executive, and what brands can do to get their social
- [Join the @SocialEmployee Revolution Webinar by @SocialChorus #SocialChorusU #socbiz](https://www.bluefocusmarketing.com/2014/03/24/join-the-socialemployee-revolution-webinar-by-socialchorus-socialchorusu-socbiz/) - Join The Social Employee Revolution [Upcoming Webinar] By Amy Hall on March 21, 2014 - SocialChorus The path to social business starts with your company’s employees, by empowering employees to become brand advocates on social networks. Employee advocates help companies reach new audiences, increase engagement, and improve share of voice. In fact, 400 employee advocates
- [[VIDEO] @CKBurgess and @MNBurgess Discuss @SocialEmployee Revolution at @ConferenceBoard #SocBiz #HR #SHRM](https://www.bluefocusmarketing.com/2014/02/03/video-ckburgess-and-mnburgess-discuss-socialemployee-revolution-at-conferenceboard-socbiz-hr-shrm/) - About two weeks ago, on Tuesday, Jan. 21, Blue Focus Marketing was invited to discuss our Amazon best-selling book The Social Employee (McGraw-Hill, 2013) at the Conference Board headquarters in New York City. The webcast, which was moderated by Conference Board Senior Fellow Donna McNamara, covered many of the different aspects of our book, allowing
- [If you don’t trust your employees, who do you TRUST? Wharton OVERVIEW w/ @Tom_Peters #SocialMedia](https://www.bluefocusmarketing.com/2016/10/03/if-you-dont-trust-your-employees-who-do-you-trust-wharton-overview-w-tom_peters-socialmedia/) - Why Is Social Employee Advocacy a Big Deal? This observation by Mark Burgess (@mnburgess) at the beginning of Wharton’s (@Wharton) Sept 7. edition of their popular Marketing Matters show, hosted by the wonderful Catherine Hays, helped set the tone for what turned out to be a lively and exciting two-hour conversation. Joining us for the
- [[VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling](https://www.bluefocusmarketing.com/2014/05/15/video-ride-the-mobius-strip-to-socialbusiness-success-socialemployee-socbiz-socialselling/) - A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. As our roster of video content continues to expand, we find ourselves circling back on our earlier videos as a way of revisiting the concepts presented in them and exploring some real-world examples. Today, we
- [IBM Releases Social Business Leaders eBook - Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork](https://www.bluefocusmarketing.com/2015/03/30/ibm-releases-social-business-leaders-ebook-moving-from-verb-to-noun-socbiz-socbiz25-newwaytowork/) - 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it Last year, I served on an Economist Intelligence Unit (@TheEIU) advisory board (sponsored by IBM [@IBM]) that was tasked with determining the 25 most inspiring Social Business Leaders. To achieve this, we sought out individuals who were considered “visionaries, culture shapers, strategic
- [#Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz](https://www.bluefocusmarketing.com/2014/01/15/webcast-for-ibmconnections-partners-users-brands-w-ckburgess-mnburgess-ajay-ibm-socbiz-2/) - Grow sales, increase user adoption, and improve engagement with Dynamic Signal’s VoiceStorm for IBM Connections Date: Jan 21, 2014 Time: 12:00 PM - 1:00 PM (Eastern Time) Hosted by: SocialBiz UG.org (Wellesley Information Services) Presented by: SocialBiz UG.org (Wellesley Information Services), Ajay Ramachandran (Dynamic Signal), Cheryl Burgess (Blue Focus Marketing), Mark Burgess (Blue Focus Marketing)
- [Big Announcement! @BlueFocus @MNBurgess to Deliver #TEDx #TEDTalks @TEDTalks #socbiz](https://www.bluefocusmarketing.com/2014/03/04/big-announcement-bluefocus-mnburgess-to-deliver-tedx-tedtalks-tedtalks-socbiz/) - I am very pleased and humbled to announce that I have been invited to deliver a talk at the upcoming TEDx Navesink event on Sat., May 10, at the Two River Theatre in Red Bank, New Jersey. All talks that night will focus in some way on the event’s announced theme of “Play.” My talk,
- [#Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz](https://www.bluefocusmarketing.com/2014/01/15/webcast-for-ibmconnections-partners-users-brands-w-ckburgess-mnburgess-ajay-ibm-socbiz/) - Grow sales, increase user adoption, and improve engagement with Dynamic Signal’s VoiceStorm for IBM Connections Date: Jan 21, 2014 Time: 12:00 PM - 1:00 PM (Eastern Time) Hosted by: SocialBiz UG.org (Wellesley Information Services) Presented by: SocialBiz UG.org (Wellesley Information Services), Ajay Ramachandran (Dynamic Signal), Cheryl Burgess (Blue Focus Marketing), Mark Burgess (Blue Focus Marketing)
- [The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM](https://www.bluefocusmarketing.com/2014/01/11/the-socialemployee-revolution-comes-to-conferenceboard-socbiz-hr-shrm/) - Mark your calendars for Tuesday, January 21! The Conference Board (@ConferenceBoard) has invited Blue Focus Marketing President Mark Burgess (@MNBurgess) and myself (@CKBurgess) to join their January “Book Discussion” webcast, scheduled to start at 11 a.m. EST. In the discussion, we will delve into the content of our Amazon best-selling book, The Social Employee (McGraw-Hill,
- [Guest Lecturer @MNBurgess to Discuss "Branding From the Inside Out" at @Centenary_NJ College #NJ](https://www.bluefocusmarketing.com/2014/01/13/guest-lecturer-mnburgess-to-discuss-branding-from-the-inside-out-at-centenary-college-nj-2/) - I am pleased to announce that Centenary College (@Centenary_NJ) has invited me to present as the Gates-Ferry Distinguished Lecturer on February 4, 2013, from 7 to 9 p.m at the Sitnik Theatre in the David and Carol Lackland Center, Hackettstown, NJ. This event is free and open to the public. It has been a great
- [Guest Lecturer @MNBurgess to Discuss "Branding From the Inside Out" at @Centenary_NJ College #NJ](https://www.bluefocusmarketing.com/2014/01/13/guest-lecturer-mnburgess-to-discuss-branding-from-the-inside-out-at-centenary-college-nj/) - I am pleased to announce that Centenary College (@Centenary_NJ) has invited me to present as the Gates-Ferry Distinguished Lecturer on February 4, 2013, from 7 to 9 p.m at the Sitnik Theatre in the David and Carol Lackland Center, Hackettstown, NJ. This event is free and open to the public. It has been a great
- [Float Like a Butterfly, Sting Like @GaryVee – How to Pack Some Punch Into Your Marketing Strategy #SocBiz](https://www.bluefocusmarketing.com/2013/12/16/float-like-a-butterfly-sting-like-garyvee-how-to-pack-some-punch-into-your-marketing-strategy-socbiz/) - It’s amazing how far a good metaphor can carry you, especially one that has already firmly established itself into the corporate consciousness. As Vayner Media (@VaynerMedia) co-founder Gary Vaynerchuck (@GaryVee) explains in his new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, the business world in general
- [How @RonRicciCisco is Championing the @SocialEmployee Revolution at #Cisco – And Why He Thinks It’s Inevitable #SocBiz](https://www.bluefocusmarketing.com/2013/12/06/how-ronriccicisco-is-championing-the-socialemployee-revolution-at-cisco-and-why-he-thinks-its-inevitable-socbiz/) - During our initial research for The Social Employee, we knew that one of the companies we wanted to focus on was the tech giant Cisco (@Cisco). We had learned that the business had recently undergone a dramatic internal transformation in both organizational structure and its decision-making process, but details on what exactly that looked like
- [Recapping the Pivot Conference and @SocialEmployee Interview (McGraw-Hill) #pivotcon](https://www.bluefocusmarketing.com/2013/10/31/recapping-the-pivot-conference/) - Two weeks ago, we had the opportunity to present at a panel in the 2013 Pivot Conference (@PivotCon), held from Oct. 15-16 in New York City. And to be honest, our heads are still spinning from the wonderful whirlwind of events that took place in such a short amount of time. It is always a
- [[VIDEO] How Social Employees Fuels the Social Brand](https://www.bluefocusmarketing.com/2014/08/29/video-book-trailer-bluefocus-socialemployee-mcgraw-hill-2013-mobius-model-socbiz/) - New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “What is a Möbius Strip?” proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite
- [@SocialEmployee Featured in @Forbes by Columnist @DorieClark #socbiz](https://www.bluefocusmarketing.com/2013/10/30/socialemployee-featured-in-forbes-by-columnist-dorieclark-socbiz/) - Upon returning from the Pivot Conference (@PivotCon) in New York City a couple weeks ago, we were very excited to see my interview with Dorie Clark (@DorieClark) in Forbes. The interview, titled “The Best Way to Prevent Social Media Disasters,” explores the ideas co-author Mark Burgess and I lay out in our Amazon bestseller, The
- [The Power of @Oracle: How @Jill_Rowley Builds the "Why" Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50](https://www.bluefocusmarketing.com/2013/11/01/the-power-of-oracle-how-jill_rowley-builds-the-why-into-the-socialemployee-with-oraclesocial-socbiz-socialselling-nifty50/) - Master the "why", and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear blog. In this post, McDade was interviewing Jill Rowley (@Jill_Rowley), social selling evangelist,
- [@SocialEmployee McGraw-Hill Author @CKBurgess to Participate in #SocBiz Panel at #DellWorld #Dell](https://www.bluefocusmarketing.com/2013/11/13/socialemployee-mcgraw-hill-author-ckburgess-to-participate-in-socbiz-panel-at-dellworld-dell/) - I am pleased to announce that I will be taking part in a panel at this year’s Dell World 2013 Conference, which will be hosted Dec. 11-13 in Austin, TX. The panel, titled “Are Your Employees Advocates for Your Company?” will take place on the second day, Dec. 12, at 1:00 p.m. CST. Join me
- [Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz](https://www.bluefocusmarketing.com/2013/11/22/why-jill_rowley-is-changing-the-culture-of-oracle-to-become-an-enabled-social-business-df13-socialselling-socbiz/) - Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@jill_rowley) and her inspirational efforts to build engaged cultures of social employees. In the post, I discussed how Rowley has become a champion of the why within the walls of Oracle (@Oracle), helping to transform their culture of over 23,000 employees into
- [The Power of @Oracle: How @Jill_Rowley Builds the "Why" Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50](https://www.bluefocusmarketing.com/2013/11/01/the-power-of-oracle-how-jill_rowley-builds-the-why-into-the-socialemployee-with-oraclesocial-socbiz-socialselling-nifty50-2/) - Master the "why", and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear blog. In this post, McDade was interviewing Jill Rowley (@Jill_Rowley), social selling evangelist,
- [Join @SocialEmployee (McGraw-Hill, 2013) Google+ Community](https://www.bluefocusmarketing.com/2013/08/28/join-socialemployee-mcgraw-hill-2013-google-community/) - With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work, now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book. People want to know more about the social employee and what they can do
- [NEW @BlueFocus @SocialEmployee (McGraw-Hill) Book Trailer on #Nifty50 #SocBiz](https://www.bluefocusmarketing.com/2013/10/28/new-bluefocus-socialemployee-mcgraw-hill-book-trailer-on-nifty50-socbiz/) - New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “What is a Möbius Strip?” proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite
- [Join @ckburgess to talk @SocialEmployee on @IBM #P4SPChat Thurs, Oct 10th 12-1 ET @SmarterPlanet](https://www.bluefocusmarketing.com/2013/10/07/join-ckburgess-to-talk-socialemployee-on-ibms-p4spchat-thursday-october-10-from-12-1-et/) - This Thursday, October 10, from 12-1 p.m. ET, I will be the featured guest on IBM’s #P4SPChat series. The chat, part of IBM’s Smarter Planet program, will be focused around the ideas presented in our Amazon best-selling book The Social Employee (McGraw-Hill, 2013). The Smarter Planet #P4SPChats have proven to be a consistently engaging forum
- [Join @ckburgess and @mnburgess for a @SocialEmployee book signing at #PivotCon Sponsored by @Dynamic_Signal Oct 15-16 in NYC](https://www.bluefocusmarketing.com/2013/10/11/join-ckburgess-and-mnburgess-for-a-socialemployee-book-signing-at-pivotcon-sponsored-by-dynamic_signal-oct-15-16-in-nyc/) - If you don’t have your copy of The Social Employee yet, the 2013 Pivot Conference is the time to get it! On October 16 at 10:35 a.m. in the Pivot Exhibition Hall, Blue Focus Marketing founders Cheryl Burgess and Mark Burgess will be signing copies of the Amazon best-selling book, The Social Employee. The book
- [@SocialEmployee Featured in @HuffPostBiz by @jkcallas #socbiz](https://www.bluefocusmarketing.com/2013/10/22/socialemployee-featured-in-huffpostbiz-by-jkcallas-socbiz/) - Last week we spoke at the Pivot Conference and rode a healthy wave of buzz for The Social Employee! And before Pivot, in addition to an exhilarating discussion of the book’s themes as part of IBM’s #P4SPChat series, Jure Klepic (@jkcallas) posted a glowing review of The Social Employee over at Huffington Post titled “To
- [Who Is On Your 2013 B2B Inbound Marketing Fantasy Team? Mine are @billymitchell1@TomPick](https://www.bluefocusmarketing.com/2013/10/17/who-is-on-your-2013-b2b-inbound-marketing-fantasy-team-mine-billymitchell1tompick/) - With the football season underway, people all around the country have assembled their fantasy football teams, pitting their hand-selected rosters against friends and rivals in hopes of the ultimate reward in sports: bragging rights. This is social gaming at its finest—a thrilling combination of strategy, luck, and game-day exhilaration. Fantasy league enthusiasts swear by the
- [Why People Love Social Brands](https://www.bluefocusmarketing.com/2013/08/26/why-people-love-social-brands/) - One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. If you start with the why, the personality you will create for your business will help build lasting connections
- [Announcing the Blue Focus Marketing Social Employee Workshop @SocialEmployee](https://www.bluefocusmarketing.com/2013/08/27/announcing-the-blue-focus-marketing-social-employee-workshop-socialemployee/) - I am pleased to announce the launch of Blue Focus Marketing’s latest venture, The Social Employee Workshop. This dynamic workshop expands on the ideas and arguments put forth in our recent McGraw-Hill book, The Social Employee (currently an Amazon best seller in several categories!). In the book, we examine the ways in which leading brands
- [Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa - The Wharton Future of Advertising Program's Advertising 2020 Project](https://www.bluefocusmarketing.com/2013/02/21/advertising-flight-2020-destination-the-future-whartonfoa-whartonfoa-the-wharton-future-of-advertising-programs-advertising-2020-project/) - The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program's Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye flight from the Cannes Lions International Festival of Creativity. Your mind wanders in the
- [Say “Cheese” with Social](https://www.bluefocusmarketing.com/2013/03/05/say-cheese-with-social/) - Small businesses are realizing that social media is here to stay, and they are taking notice because becoming a social brand can help drive revenue. Traditionally, small business have used outbound advertising platforms like direct mail, cable television, newspapers or yellow pages, but today outbound marketing strategies have largely been replaced by inbound strategies. Integrating
- [Watch @Wharton Future of #Advertising on YouTube Including @ckburgess @mnburgess](https://www.bluefocusmarketing.com/2013/08/14/watch-wharton-future-of-advertising-on-youtube-including-ckburgess-mnburgess/) - Earlier this year, the Wharton Future of Advertising Program unveiled its groundbreaking Advertising 2020 Project. Through the project, industry thought leaders were asked to weigh in with their thoughts on what advertising might look like in 2020, and what we can do today in order to help create that future. We were honored
- [Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa - The Wharton Future of Advertising Program's Advertising 2020 Project](https://www.bluefocusmarketing.com/2013/02/21/advertising-flight-2020-destination-the-future-whartonfoa-whartonfoa-the-wharton-future-of-advertising-programs-advertising-2020-project-2/) - The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program's Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye flight from the Cannes Lions International Festival of Creativity. Your mind wanders in the
- [Building Your Brand With Google+](https://www.bluefocusmarketing.com/2013/05/14/building-your-brand-with-google/) - Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business. The brilliance of Google+ lies in the variety of engagement opportunities it offers. With tools like Communities, Hangouts, and Circles, small
- [Lessons for Small Business From the Top Marketing Professors](https://www.bluefocusmarketing.com/2013/02/05/lessons-for-small-business-from-the-top-marketing-professors/) - One of the best things about being involved in online communities is the ability to reach out and ask for input, suggestions or ideas—and in the process applying crowdsourcing strategies to a talented group of eager respondents. Recently I reached out to one of my online communities, all members of a global list of the
- [14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses](https://www.bluefocusmarketing.com/2013/01/15/14-experts-new-years-resolutions-for-optimizing-social-media-in-small-businesses/) - If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep shrinking, and competition will stay fierce. Small businesses better strap on
- [10 Steps to Create A Content Marketing Blueprint For Small Business](https://www.bluefocusmarketing.com/2012/12/10/10-steps-to-create-a-content-marketing-blueprint-for-small-business/) - By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to seize opportunities in the current economic climate? Enter the Content
- [Why Does Brand Sociability Matter? – Social is The Shift  #WeFirst](https://www.bluefocusmarketing.com/2012/10/24/why-does-brand-sociability-matter-social-is-the-shift-wefirst/) - Think your brand has a choice about whether it goes social or not? You may want to think again. According to a Weber Shandwick report, executives consider their presence in social media to make up about 52 percent of their brands’ success in the marketplace—and this number is only going to keep rising in
- [The Future of Profit is Purpose by @Simonmainwaring #WeFirst](https://www.bluefocusmarketing.com/2012/10/25/the-future-of-profit-is-purpose-by-simonmainwaring-wefirst/) - 3 Critical Insights from #WeFirst by @Simonmainwaring @SimonMainwaring joins us once again with a special video message just for our Blue Focus Marketing community. In the video, Simon shares with us why the future of profit is purpose; why brands must seek fan action, not acquisition and the changing role of brands in relation to
- [Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing](https://www.bluefocusmarketing.com/2012/12/05/five-top-2013-trends-for-small-business-social-media-engagement-using-content-marketing/) - With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar.It’s not just that
- [How Does a Brand Become Social? #WeFirst](https://www.bluefocusmarketing.com/2012/10/22/how-does-a-brand-become-social-wefirst/) - Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives. Although not everyone is sharing online, many of us are. Facebook alone boasts over 800 million active users at last count, but many other platforms are making tremendous leaps
- [How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst](https://www.bluefocusmarketing.com/2012/10/17/how-nonprofits-become-the-worlds-greatest-marketers-by-simonmainwaring-wefirst/) - In 2010, Melinda Gates said something truly profound at TEDxChange. Citing Coca-Cola as a powerful example of effective marketing, she said that non-profits must stop acting like missionaries and become more effective marketers. This is important for several reasons. Firstly, the work that non-profits are doing is so important that it must be given every
- [The Critical Social Skills Your Brand Needs To Survive - Interview with @SimonMainwaring #WeFirst #MMChat](https://www.bluefocusmarketing.com/2012/10/15/the-critical-social-skills-your-brand-needs-to-survive-interview-with-simonmainwaring-wefirst-mmchat/) - Today we have the real pleasure of hearing from Simon Mainwaring, author of the New York Times best-seller We First and the social branding specialist who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. I had the chance to ask Simon for his insights on how to be an effective social
- [Why storytelling is the ultimate weapon for brands. #WeFirst](https://www.bluefocusmarketing.com/2012/10/16/why-storytelling-is-the-ultimate-weapon-for-brands-wefirst/) - Social Branding and Storytelling In just a few short years, social media has grown into a tremendously powerful marketing tool. However, as the old saying goes, with great power comes great responsibility. The proliferation of the digital bazaar has amplified consumer voice, allowing users to directly influence the public perception of a
- [Brand Storytelling:  Why Your Employees Should Tell Your Story](https://www.bluefocusmarketing.com/2012/10/03/brand-storytelling-why-your-employees-should-tell-your-story/) - Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. New social technologies have mandated a fundamental shift in brands, but this shift can provide unparalleled opportunities if companies can harness its power. Agile businesses able to think outside the proverbial
- [Recalculating Route: The New Customer Journey](https://www.bluefocusmarketing.com/2012/09/21/recalculating-route-the-new-customer-journey/) - Everything changes. You might say that even change itself changes. For years, marketers have focused on what is called the AIDA model, in which brands drive Awareness, Interest, and Desire for products to achieve Action (purchase). The fundamental problem with the AIDA model (it has been around since the 1950s) is that it ends with
- [Rutgers Career Changer:  When Science Meets Business – Super Stars Are Born](https://www.bluefocusmarketing.com/2012/08/13/rutgers-career-changer-when-science-meets-business-super-stars-are-born/) - Rutgers: Science Meets Business "Finally" Success in the modern global business environment is driven by talent, vision, innovation and leadership. New leaders of tomorrow will be shaped not only by changing technologies but also by innovative educational programs that are aligned to real-world experiences. Professional master’s degrees are reorienting careers by bridging the
- [Smartest brands: Innovative Leaders Shape (Not Control) the Path](https://www.bluefocusmarketing.com/2012/07/31/smartest-brands-innovative-leaders-shape-not-control-the-path/) - The social realm of the digital bazaar has settled into our culture like the first snow of winter. When a few snowflakes innocently began their descent, the marketing world caught a glimpse of an exciting new future. However, many of us couldn’t help asking, “Will it stick? Will it still be around by morning?” Some
- [Power of the Journey for Social Businesses](https://www.bluefocusmarketing.com/2012/06/27/power-of-the-journey-for-social-businesses/) - As we embark on the social journey through the digital bazaar, the line between brands, employees and customers continues to blur. Brands understand this is a time of uncertainty, and some have embraced change more quickly than others. The most alert brands have eagerly jumped into the social branding fray, helping to define exactly
- [What Makes A Successful Social Executive?](https://www.bluefocusmarketing.com/2012/06/05/what-makes-a-successful-social-executive/) - The past decade has seen the emergence of the digital bazaar. In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. As evidenced by Mark Fidelman’s recent blog post, “These are the are Top 25 Most Social CIOs in
- [Blue Focus Marketing Nominated - MarketingSherpa's "Reader's Choice Award - Best Social Media Marketing Blog"](https://www.bluefocusmarketing.com/2012/06/07/hurry-voting-is-now-open-for-the-marketingsherpa-readers-choice-awards/) - We are proud—and humbled—to announce that Blue Focus Marketing's blog has been nominated for a MarketingSherpa Reader’s Choice Award. The team at MarketingSherpa, guided by the stellar Daniel Burstein, (@DanielBurstein) has been producing top-notch marketing content for the past decade, and it is quite simply an honor to be nominated for this award.
- [When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation](https://www.bluefocusmarketing.com/2012/07/17/when-a-hurricane-meets-social-media-the-rise-and-fall-of-brand-reputation/) - “This is a test of the Emergency Broadcast System.” Ever since the advent of radio and television, these words have offered us a sense of connectedness and security. While these tests had an uncanny way of interrupting the climactic moments of our favorite programs, they also comforted us. In the case of a real emergency,
- [Blue Focus Marketing Nominated - MarketingSherpa's "Reader's Choice Award - Best Social Media Marketing Blog"](https://www.bluefocusmarketing.com/2012/06/07/hurry-voting-is-now-open-for-the-marketingsherpa-readers-choice-awards-2/) - We are proud—and humbled—to announce that Blue Focus Marketing's blog has been nominated for a MarketingSherpa Reader’s Choice Award. The team at MarketingSherpa, guided by the stellar Daniel Burstein, (@DanielBurstein) has been producing top-notch marketing content for the past decade, and it is quite simply an honor to be nominated for this award.
- [Brand Choreography Invite: #MMchat May 28th 8 p.m.ET @TheSocialCMO](https://www.bluefocusmarketing.com/2012/05/18/brand-choreography-invite-mmchat-may-28th-8-p-m-et-thesocialcmo/) - Building a Connected Brand in a Real-Time Marketing World Brand Choreography | Integrated Marketing Communications Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both planning and executing remain a challenge. In this rapidly evolving, ever-changing landscape, marketers are challenged to elevate their games by
- [Brand Choreography Through Integrated Marketing Communications](https://www.bluefocusmarketing.com/2012/07/03/brand-choreography-through-integrated-marketing-communications/) - The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both planning and executing remain a challenge. In this rapidly evolving, ever-changing landscape, marketers are challenged to elevate their games by raising the relevance of their marketing communication plans in the face of evolving approaches
- [Content Marketing Gives Customers a Reason to Believe](https://www.bluefocusmarketing.com/2012/12/03/content-marketing-gives-customers-a-reason-to-believe/) - “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously consider your brand for purchase. The earlier you reach your prospect in the
- [Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]](https://www.bluefocusmarketing.com/2012/05/14/small-businesses-online-marketing-efforts-surge-in-2012-infographic/) - As marketing dollars flow from traditional to social media, more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts, according to the 2012 AT&T Small Business
- [“The Twitter Hashtag is the New Neon Sign”](https://www.bluefocusmarketing.com/2012/04/10/the-twitter-hashtag-is-the-new-neon-sign/) - “The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. Twitter offers an amazing tool for networking, generating business leads, sharing valuable
- [Do the Math to Calculate the ROI of Business Blogs](https://www.bluefocusmarketing.com/2012/03/13/do-the-math-to-calculate-the-roi-of-business-blogs/) - Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution. Budgets are tighter, goals are higher and the lingering economic uncertainty
- [Recalibrating Education and Businesses with Social Media Technology - Rewards & Awards](https://www.bluefocusmarketing.com/2011/12/01/recalibrating-education-and-businesses-with-social-media-technology-rewards-awards/) - Our lives are being transformed with the worldwide explosion of rapidly advancing social technologies. Today, many businesses are rapidly evolving and increasingly becoming social businesses. What we are discovering, though not surprising, is that social technologies are empowering consumers. Yet, there is a talent gap growing between the skills of new marketing and advertising jobs
- [The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined](https://www.bluefocusmarketing.com/2012/02/13/the-rise-of-social-business-broader-than-facebook-twitter-linkedin-google-combined/) - The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and move
- [Recalibrating Education and Businesses with Social Media Technology - Rewards & Awards](https://www.bluefocusmarketing.com/2011/12/01/recalibrating-education-and-businesses-with-social-media-technology-rewards-awards-2/) - Our lives are being transformed with the worldwide explosion of rapidly advancing social technologies. Today, many businesses are rapidly evolving and increasingly becoming social businesses. What we are discovering, though not surprising, is that social technologies are empowering consumers. Yet, there is a talent gap growing between the skills of new marketing and advertising jobs
- [Are the Content Needs of Your Audience Caught in Your Blind Spot?](https://www.bluefocusmarketing.com/2012/03/07/are-the-content-needs-of-your-audience-caught-in-your-blind-spot/) - I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign. In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars. As the driver prepares to change lanes, Mayhem reassures her through
- [Secret Sauce for Small Business: Building Social Media Communities](https://www.bluefocusmarketing.com/2011/08/23/secret-sauce-for-small-business-building-social-media-communities/) - "Social Media Communities Empower Small Businesses" (Part 2 of a 3 part series) Twitter is an amazing place to meet interesting people and join communities. But sometimes "amazing" is an understatement when it comes to Twitter relationships. A year ago, I received an unexpected “Thank You” tweet from Craig Newmark (@craignewmark). Craig’s understated Twitter bio
- [For Small Business, Social Media is Word-of-Mouth Struck by Lightning](https://www.bluefocusmarketing.com/2011/08/15/for-small-business-social-media-is-word-of-mouth-struck-by-lightning/) - "Demystifying social media for small business" (This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business. In part 2, we will talk to several experts for advice on how to leverage social media.) Successful small businesses have always focused on people
- [Getting Your Small Business Ready for Google+](https://www.bluefocusmarketing.com/2011/07/19/getting-your-small-business-ready-for-google/) - Building Your Circle of Trust Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. There are many useful features that will work for your personal brand now and, coming soon, for your small business. But it is important to catch the new wave now. Google’s analysis of the
- [Join the Google+ Revolution Now](https://www.bluefocusmarketing.com/2012/01/24/join-the-google-revolution-now/) - By the end of 2012, analysts predict that Google+ will reach 400 million users. In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network. Impressive, but, is it worth a small business owner’s time and energy to learn yet another social network? While Google+ is still just a
- [Crowds Swarm Madison Avenue and CMO's](https://www.bluefocusmarketing.com/2011/07/07/crowds-swarm-madison-avenue-and-cmos/) - For decades companies have turned to advertising agencies to help market their products and services. While pushing the boundaries in research, planning and creative, industry leaders like BBDO Worldwide, Ogilvy & Mather and Saatchi & Saatchi have successfully catapulted their clients and firms to new heights. And while it’s safe to say that these organizations
- [Crowds Swarm Madison Avenue and CMO's](https://www.bluefocusmarketing.com/2011/07/07/crowds-swarm-madison-avenue-and-cmos-2/) - For decades companies have turned to advertising agencies to help market their products and services. While pushing the boundaries in research, planning and creative, industry leaders like BBDO Worldwide, Ogilvy & Mather and Saatchi & Saatchi have successfully catapulted their clients and firms to new heights. And while it’s safe to say that these organizations
- [The Future of Pharma Marketing:  In need of a social media & digital injection (Part 1)](https://www.bluefocusmarketing.com/2011/06/06/the-future-of-pharma-marketing-in-need-of-a-social-media-digital-injection-part-1/) - Social Media Goes Untapped in Pharma The pharma industry spends an estimated $27 billion marketing to doctors and other healthcare professionals. Yet, “while physician time spent on the internet for clinical practice has quadrupled since 2002, less than one percent of HCP marketing spend is allocated to digital channels”, this despite the fact that digital
- [The Future of Pharma Marketing: The Game Changer (Part 2)](https://www.bluefocusmarketing.com/2011/06/07/the-future-of-pharma-marketing-the-game-changer-part-2/) - Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011 Facebook's dramatic move to engage pharma Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages. Up until recently, pharmaceutical brands could seek permission from Facebook to disable
- [The Future of Pharma Marketing:  In need of a social media & digital injection (Part 1)](https://www.bluefocusmarketing.com/2011/06/06/the-future-of-pharma-marketing-in-need-of-a-social-media-digital-injection-part-1-2/) - Social Media Goes Untapped in Pharma The pharma industry spends an estimated $27 billion marketing to doctors and other healthcare professionals. Yet, “while physician time spent on the internet for clinical practice has quadrupled since 2002, less than one percent of HCP marketing spend is allocated to digital channels”, this despite the fact that digital
- [Innovation Gone Wild On Madison Avenue](https://www.bluefocusmarketing.com/2011/04/11/innovation-gone-wild-on-madison-avenue/) - “Crowdsourcing on the prowl in Adland’s jungle” Once upon a time, ad agencies waited for social media to simply, well….disappear. This waiting period not only kept agencies from pressing ahead in areas like understanding how new technology could benefit their clients, but kept them from leading the social media charge. As masters of their own
- [What is a brand?](https://www.bluefocusmarketing.com/2011/02/14/what-is-a-brand/) - "Simply irresistible brands" What makes a brand irresistible? Let’s start with a common understanding by asking a simple question: What is a brand? Branding is most typically associated with marketing elements like names, trademarks and logos. But, a brand is actually defined by a combination of factors. Like an iceberg, only a small piece breaks
- [Marketing Trends for 2011](https://www.bluefocusmarketing.com/2011/01/10/marketing-trends-for-2011/) - "It’s all about protecting and nurturing the brand" Writing this post made me think of R.E.M.’s hit song. Yes, things are a bit crazy but this is also an exciting time for marketing professionals. As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches. So, here’s my
- [2011 New Year's Resolutions from Our Adland Galaxy](https://www.bluefocusmarketing.com/2010/12/27/2011-new-years-resolutions-from-our-adland-galaxy/) - Madison Avenue Resolutions with a twist of Revolution We used Twitter to scan our universe for resolutions for 2011. As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. We invite our readers, ad agencies, marketers, social media, and PR, to add yours in the comments section.
- [2011 New Year's Resolutions from Our Adland Galaxy](https://www.bluefocusmarketing.com/2010/12/27/2011-new-years-resolutions-from-our-adland-galaxy-2/) - Madison Avenue Resolutions with a twist of Revolution We used Twitter to scan our universe for resolutions for 2011. As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. We invite our readers, ad agencies, marketers, social media, and PR, to add yours in the comments section.
- [Top 11 Ad Agency Predictions for 2011+ Advertising Budgets of the Top 200 Brands Infographic](https://www.bluefocusmarketing.com/2010/12/06/top-11-ad-agency-predictions-for-2011/) - Madison Avenue Crystal Ball for 2011 If you think 2011 will be the same as this year, get ready to strap on an extra seat belt. The agencies that thrive in the future will succeed by helping their clients navigate these turbulent times, building brands that consumers wish to engage. Madison Avenue pundits have been
- [The Oscar of B2BTOTY Awards Needs Your Vote](https://www.bluefocusmarketing.com/2010/11/01/the-oscar-of-b2btoty-awards-needs-your-vote/) - Award Epitomizes B2B Marketing & Social Media Creative ideas seldom come from sitting in a boardroom. Apparently Billy Mitchell and his son Cole, MLT Creative, are evidence of this when they redesigned the new @B2BTOTY logo and trophy. Napkins shifted back and forth between father and son as they sketched until their design was born.
- ["Quest For The Marketing Technologist"](https://www.bluefocusmarketing.com/2011/01/24/quest-for-the-marketing-technologist/) - “Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing - IT: Dysfunctional Behavior? There was a time when marketers were a slave to the IT department because they
- ["Quest For The Marketing Technologist"](https://www.bluefocusmarketing.com/2011/01/24/quest-for-the-marketing-technologist-2/) - “Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing - IT: Dysfunctional Behavior? There was a time when marketers were a slave to the IT department because they
- [Is There a Crisis In Crisis Management?](https://www.bluefocusmarketing.com/2010/11/08/is-there-a-crisis-in-crisis-management-2/) - The risk social media brings to brand reputation is real We don’t live in a world where conventional risk-management textbooks prepare us for social media's impact on brand reputations. Because of the Internet and globalization, social media threats have increased and so has the urgency of crisis preparedness. Yet, most companies do an inadequate job
- [Creativity with Topspin](https://www.bluefocusmarketing.com/2010/10/25/creativity-with-topspin/) - Literature, branding and some world-class expertise, all served up with just a bit of topspin. London In Parts 1 and 2 of our conversation with Siegel+Gale’s, Fred Burt, we touched on the value of “simple is smart” in his branding work, the role of social media for brands and even the relevance of literary history
- [Social Media Has Turbocharged Need for Transparency and Authenticity](https://www.bluefocusmarketing.com/2010/10/18/social-media-has-turbocharged-need-for-transparency-and-authenticity/) - "Reason to Choose" London Part 2 of 3 In Part 1 of our conversation with Fred Burt, the managing director of Siegel+Gale London, described the role of his company’s philosophy that elegantly simple brands are better brands. We also discussed the importance of trust to brands as well as the crucial role his literary favorite,
- [Unyielding Search is Key to Creative Process](https://www.bluefocusmarketing.com/2010/08/16/teaching-creativity-tim-leake-interview/) - Teaching Creativity - Tim Leake Interview- Part 1 of 3 New York City - Soho Bar Pitti’s sliding glass doors were open, and our table peered onto the busy Sixth Avenue sidewalk. Just past the restaurant’s awnings rose a New York cacophony: rapid footsteps, the honking of Yellow Cabs and at least three languages entwined
- [Seven Keys to Creativity](https://www.bluefocusmarketing.com/2010/09/13/creativity-is-a-process/) - Lasting Creative Impressions Tim Leake Interview - Part 3 of 3 New York City - Soho Parts 1 and 2 of our conversation with Tim Leake have taken us through the creative process itself, the role teaching can play in understanding it, and even tips the Saatchi & Saatchi Creative Director himself uses to maintain
- [Simply Authentic Branding](https://www.bluefocusmarketing.com/2010/10/04/simply-authentic-branding/) - "Simple is Smart" London “There’s almost a cinematic quality [in Beowulf],” Fred Burt exclaimed, his voice crackling with excitement across our international phone connection. “Grendel is swooping across the marshes, absolutely incandescent with rage against mankind. And then, the camera shifts.” His excited tone paused momentarily, then resumed with a chuckle. “A whole load of
- [The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM](https://www.bluefocusmarketing.com/2014/07/16/the-rise-of-the-socialemployee-how-to-generate-word-of-mouth-tedx-socbiz-shrm/) - Recently, my TEDx Navesink talk, “The Rise of the Social Employee,” was released online, along with all of the other wonderful talks from that day. As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. While this may
- [Announcing:  The Social Employee (McGraw-Hill, 2013) @SocialEmployee](https://www.bluefocusmarketing.com/2013/07/31/announcing-the-social-employee-mcgraw-hill-2013-socialemployee/) - Press Release Blue Focus Marketing announces the release of a new book The Social Employee: How Great Companies Make Social Media Work McGraw-Hill publication features success lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Domo and Acxiom on building a social culture The Social Employee journey starts today: On Aug. 23, 2013, McGraw-Hill
- [Is Your Brand Generating Enough Gravity? [VIDEO] @SocialEmployee #SocialEmployee #socbiz](https://www.bluefocusmarketing.com/2014/05/03/is-your-brand-generating-enough-gravity-video-socialemployee-socialemployee-socbiz/) - Several months ago, we released our first video in support of our Amazon best-selling book, The Social Employee. The video, which we affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s responsibility
- [Your Employee is the Voice of your BRAND #Business #Marketing #Branding](https://www.bluefocusmarketing.com/2016/04/29/your-employee-is-the-voice-of-your-brand-business-marketing-branding/) - Our first video in support of our Amazon best-selling book, The Social Employee, affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s responsibility to empower their workforce by establishing a strong internal
- [Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20](https://www.bluefocusmarketing.com/2014/01/31/announcing-the-rise-of-the-social-employee-dynamic_signal-webinar-socbiz-e20/) - A @Dynamic_Signal Webinar: Tues., Feb. 11 @ 11 a.m. PST We are pleased to announce our upcoming webinar, “The Rise of the Social Employee,” hosted by Ajay Ramachandran (@ajay) of Dynamic Signal (@Dynamic_Signal). The webinar, which is set to take place Tuesday, Feb. 11 at 11 a.m. (PST), will focus on the many developments in
- [Announcing @SocialEmployee (McGraw-Hill) & Book Trailer #IBM #Cisco #Dell](https://www.bluefocusmarketing.com/2013/07/16/announcing-socialemployee-mcgraw-hill-book-trailer-ibm-cisco-dell/) - We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! In the book, we offer an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM,
- [@SocialEmployee Featured in New eBook: Future of Marketing @BrennerMichael](https://www.bluefocusmarketing.com/2013/08/08/socialemployee-featured-in-new-ebook-future-of-marketing-brennermichael/) - Michael Brenner's eBook - Future of Marketing - Brings Tomorrow a Little Closer to Today What is the future of marketing? Based on the sheer number of people asking this question over the past year, from Wharton to McKinsey, Harvard Business Review to Business Insider, clearly this question has occupied the minds of many of
- [Announcing @SocialEmployee (McGraw-Hill) & Book Trailer #IBM #Cisco #Dell](https://www.bluefocusmarketing.com/2013/07/16/announcing-socialemployee-mcgraw-hill-book-trailer-ibm-cisco-dell-2/) - We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! In the book, we offer an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM,
- [Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir](https://www.bluefocusmarketing.com/2013/07/17/join-the-socialemployee-revolution-start-by-downloading-chapter-3-now-ibm-cisco-southwestair/) - Branding from the Inside Out! Join the Revolution Now! We are excited to share Chapter 3, "Brands Under Pressure" from our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! This free chapter, “Brands Under Pressure,” helps set the stage for The Social Employee’s many compelling
- [A Special Thank You to @Tom_Peters](https://www.bluefocusmarketing.com/2013/12/04/a-special-thank-you-to-tom_peters/) - A Special Thank You to @Tom_Peters who reminds us to thank the people around us – daily. The Thanksgiving holiday is now behind us, and here at Blue Focus Marketing, we’ve certainly had a lot for which to be thankful. And the truth is, sometimes during our busy lives, it’s easy to lose sight
- [Social Leaders Lift Their Brands](https://www.bluefocusmarketing.com/2016/12/12/social-leaders-lift-their-brands/) - Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say that it’s too risky, that these leaders are bound to slip up and say the wrong
- [5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC](https://www.bluefocusmarketing.com/2014/02/18/5-emerging-business-social-media-marketing-trends-for-2014/) - With 2013 now quickly receding, it’s time to push full steam ahead into 2014. So before we steel ourselves to ring in the New Year, let’s take stock of some of the social media marketing trends that dominated 2013 and consider what they might mean for the year to come. #1: Mobile madness The migration
- [The Story Behind Our #SocialEmployee Course on Lynda.com #Education](https://www.bluefocusmarketing.com/2016/03/23/the-story-behind-our-socialemployee-course-on-lynda-com-education/) - Rider professor teaches course on Lynda.com Mark Burgess and wife and business partner Cheryl based the course on their book ‘The Social Employee’ By: Adam Grybowski (@grybowski) Previously Published on News At Rider University 03/23/2016 Mark Burgess A Rider professor and his wife and business partner have joined the hundreds of industry experts who serve
- [The S-Train is Departing – Are YOU Aboard? ~ @Tom_Peters "Some (Really) (Important) Stuff"](https://www.bluefocusmarketing.com/2014/01/19/the-s-train-is-departing-are-you-aboard-tom_peters-some-really-important-stuff/) - It seems like the year has barely begun, and already Tom Peters (@Tom_Peters), known by many as the “Red Bull of business management thinkers,” has rolled out several important imperatives for 2014. His first directive came in early December, presented as an essential, yet easy to forget, reminder to us all to be grateful for
- [ALL Aboard! @Tom_Peters on the "S-Train" Imperative #socbiz](https://www.bluefocusmarketing.com/2014/01/08/all-aboard-tom_peters-on-the-s-train-imperative-socbiz-2/) - "Get aboard the "S-train" or else. SM/Social Media. SE/Social Employees. SO/Social Organization. (ALL HANDS.) SB/Social Business. Cacophonous engagement of one—AND ALL—with every aspect of the enterprise, inside and out, is determining the difference between winners and losers." by Tom Peters (@Tom_Peters) ALL Aboard! A few weeks ago, I profiled the outstanding work Tom Peters
- [The S-Train is Departing – Are YOU Aboard? ~ @Tom_Peters "Some (Really) (Important) Stuff"](https://www.bluefocusmarketing.com/2014/01/19/the-s-train-is-departing-are-you-aboard-tom_peters-some-really-important-stuff-2/) - It seems like the year has barely begun, and already Tom Peters (@Tom_Peters), known by many as the “Red Bull of business management thinkers,” has rolled out several important imperatives for 2014. His first directive came in early December, presented as an essential, yet easy to forget, reminder to us all to be grateful for
- [ALL Aboard! @Tom_Peters on the "S-Train" Imperative #socbiz](https://www.bluefocusmarketing.com/2014/01/08/all-aboard-tom_peters-on-the-s-train-imperative-socbiz/) - "Get aboard the "S-train" or else. SM/Social Media. SE/Social Employees. SO/Social Organization. (ALL HANDS.) SB/Social Business. Cacophonous engagement of one—AND ALL—with every aspect of the enterprise, inside and out, is determining the difference between winners and losers." by Tom Peters (@Tom_Peters) ALL Aboard! A few weeks ago, I profiled the outstanding work Tom Peters
- [Does Your @SocialEmployee Know the "Why" of Your Brand?](https://www.bluefocusmarketing.com/2013/09/30/does-your-socialemployee-know-the-why-of-your-brand-2/) - The words we use in the business world speak to our collective dreams and aspirations. Every few years or so, new buzzwords come in to replace the old ones, pointing our way like the North Star to our future. The language we use reflects how we see ourselves at our very best, and we use
- [Does Your @SocialEmployee Know the "Why" of Your Brand?](https://www.bluefocusmarketing.com/2013/09/30/does-your-socialemployee-know-the-why-of-your-brand/) - The words we use in the business world speak to our collective dreams and aspirations. Every few years or so, new buzzwords come in to replace the old ones, pointing our way like the North Star to our future. The language we use reflects how we see ourselves at our very best, and we use
- [7 Personalities of a Social Executive](https://www.bluefocusmarketing.com/2012/05/16/7-personalities-of-a-social-executive/) - What exactly is a "Social Executive"? What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate? Fortunately, thanks to Mark Fidelman’s recent piece “The 7 Personality Types of Extremely Anti-Social Executives,” we have a very strong idea
- [Brands Under Pressure: The Brand Lives in the Employees’ Voice](https://www.bluefocusmarketing.com/2012/05/01/brands-under-pressure-the-brand-lives-in-the-employees-voice/) - Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common denominator—authenticity. From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to
- [Does your CMO have an integrated #marketing strategy?](https://www.bluefocusmarketing.com/2017/09/13/does-your-cmo-have-an-integrated-marketing-plan/) - Does Your CMO Have An Integrated Marketing Strategy? This is the question facing modern brands of all sizes. Many organizations leap before they look. They see a concept they like and try to implement it without building a sound policy first. Others are paralyzed by indecision. They like the idea of an integrated marketing strategy,
- [3 Ways to Empower Social Employees and Avoid Slip-Ups](https://www.bluefocusmarketing.com/2016/12/20/3-ways-to-empower-social-employees-and-avoid-slip-ups/) - How do you turn your employees loose on social media without them going rogue? We’ve all heard the horror stories of social media engagement efforts gone wrong. No brand wants to appear tone-deaf or insensitive with their employee advocacy efforts—or worse, to leave their Twitter account vulnerable to a disgruntled former employee. With stories like
- [Coming to Chicago AMA #ContentMarketing Workshop #Content](https://www.bluefocusmarketing.com/2017/09/05/coming-to-chicago-ama-contentmarketing-workshop-content/) - Join Mark Burgess and the American Marketing Association (AMA) for “A 7-Step Blueprint to Content Marketing Success.” Registration is now open for this two-day workshop in Chicago on Sept. 28–29. In the consumer world, summer is all about a little R&R—romps at the beach, day hikes in nearby foothills, and taking the family out to
- [What Makes a Good Social Employee?](https://www.bluefocusmarketing.com/2016/11/29/what-makes-a-good-social-employee/) - Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Do you just tell them to cut loose on Twitter and see what happens? Maybe not just yet. Many social programs fail because they lack clear objectives, guidance, and buy-in. Before you cut your employees loose,
- [Reasons to Grow Employee Advocacy](https://www.bluefocusmarketing.com/2016/12/19/reasons-to-grow-employee-advocacy/) - Does social employee advocacy actually build brand value— or is it just a passing phase? At Blue Focus Marketing, we’ve been fans of building engaged brand ambassadors in the workplace since long before the release of our best-selling book, The Social Employee (McGraw-Hill, 2014). And if the results of a recent Altimeter study are
- [5 Signs Your Employee-Driven Content Marketing is Flourishing](https://www.bluefocusmarketing.com/2016/11/30/5-signs-your-employee-driven-content-marketing-is-flourishing/) - Employee-driven content marketing flourishes when culture and authenticity are front and center Every brand needs great content for their digital marketing strategy to work, but that’s only part of the equation. How is your brand sharing that content, and what kinds of conversations is it sparking in the digital bazaar? If good content is the
- [Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?](https://www.bluefocusmarketing.com/2016/05/02/culture-eats-strategy-for-breakfast-but-what-does-it-eat-for-lunch/) - As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? What does culture eat for lunch—or even dinner? For culture to thrive, it needs to be fed.
- [How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify](https://www.bluefocusmarketing.com/2016/04/29/how-business-leaders-can-avoid-being-uberized-marketing/) - Originally posted on IBM Social Business Spotlight Blog - April 25, 2016 Written by: Cheryl K Burgess You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016 Recently, I was invited to attend the “IBM OutThink Tour 2016” event in New York City as an IBM VIP Influencer. Hosted
- [Discover and Empower Your Employees #OutThink #Marketing #PR #Advertising](https://www.bluefocusmarketing.com/2016/03/29/discover-and-empower-your-employees-outthink-marketing-pr/) - Discover—and Empower Your Employees In our Lynda course, we get into what we call the 5 Ds—the essential pillars of any successful social employee pilot. The first of those Ds is “Discover.” In order to build a strong culture of social employee advocates, it’s important to identify the early adopters within your organization
- [Learn How The #SocialEmployee Is the New Marketing Channel by @Lynda + @LinkedIn](https://www.bluefocusmarketing.com/2016/03/22/socialemployee-new-marketing-channel-presented-by-lynda-linkedin/) - Join Blue Focus Marketing and Lynda.com, a LinkedIn company, for our exciting new course, “Social Employees: The New Marketing Channel.” This 22-part video tutorial course covers all you need to know to activate social employees within your walls—and bring a much-needed boost to your social marketing efforts: Build a social culture and learn to brand from
- [Turbocharge Your #SocialEmployee Program with Lynda.com + LinkedIn #branding](https://www.bluefocusmarketing.com/2016/03/15/turbocharge-your-socialemployee-program-with-lynda-com-linkedin-branding/) - Social Employee: The New Marketing Channel It’s no secret that social employees can supercharge your brand. You know it. We know it. Small startups, international powerhouses, and everyone in between know it. But there’s a big difference between knowing and doing. Are you ready to start walking the walk? Click here to join us for
- [[AMA Workshop] Humanize your Brand with an Employee-Driven Content Marketing Strategy #ContentMarketing](https://www.bluefocusmarketing.com/2016/10/11/ama-workshop-humanize-your-brand-with-an-employee-driven-content-marketing-strategy-contentmarketing/) - Big Announcement! Join Blue Focus Marketing and the American Marketing Association (AMA) for our innovative new workshop, “Build an Employee-Driven Content Marketing Strategy.” This two-day event, taking place Nov. 3–4 at Chicago’s Summit Executive Centre, will cover everything you need to boost your employee-driven content marketing strategy and expand your digital footprint. Be sure
- [Best Business Strategies in 2017 That Will Change Your Thinking via Rutgers Business Review](https://www.bluefocusmarketing.com/2016/11/04/best-business-strategies-in-2017-that-will-change-your-thinking-via-rutgers-business-review/) - Source: “Sharing the Future: The New Social Ecosystem” by Mark Burgess. Rutgers Business Review. Vol. 1. No 1, pp. 107-122. In 2017 we will be entering an era where organizations have not only embraced the fundamental concepts of social business strategies, but will need to unleash more human potential and organizational planning. We have
- [Do Social Reviews Really Help Your Business? @SocialEmployee #book #review](https://www.bluefocusmarketing.com/2016/02/18/do-social-reviews-really-help-your-business-socialemployee-book-review/) - Do reviews actually help your brand attract customers? We already know that people really trust peer-to-peer social recommendations, but does that extend to the realm of product reviews? This is a question we asked ourselves repeatedly during the marketing of our best-selling book The Social Employee (McGraw-Hill, 2014). We knew that good word of mouth
- [Prof @ShenYeniyurt Helps Launch Rutgers Business Review by @mnburgess](https://www.bluefocusmarketing.com/2016/09/11/prof-shenyeniyurt-helped-launch-rutgers-business-review-by-mnburgess/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]We have reached an important turning point in the age of social marketing. While a majority of organizations and CMOs plan on investing greater resources into content marketing, social employee advocacy, and customer experience initiatives, many are doing so without a plan for long-term—or ever short-term—success.
- [@Tom_Peters leading the 21st century employee and organization through EXCELLENCE](https://www.bluefocusmarketing.com/2015/06/24/tom_peters-leading-the-21st-century-employee-and-organization-through-excellence/) - Tom Peters is a true social business leader in the 21st Century in every sense of the word. On June 23, 2015, Tom posted on Tom Peter's Blog an announcement of a digital award he received for his outstanding leadership for social employee advocacy leaders. While Tom may be honored that he received the award,
- [Honored to be Ranked #19 in Top 200 #ContentMarketing Influencers & Brands by @mnburgess](https://www.bluefocusmarketing.com/2014/12/29/honored-to-be-ranked-19-in-top-200-contentmarketing-influencers-brands-by-mnburgess-2/) - One of the most interesting byproducts of the social business era has been the rise of content marketing. It's a powerful means of generating awareness for a brand or product, one that is both stylish and informative in its presentation -- and flexible enough to meet a variety of different audiences. Content marketing has become
- [Honored to be Ranked #19 in Top 200 #ContentMarketing Influencers & Brands by @mnburgess](https://www.bluefocusmarketing.com/2014/12/29/honored-to-be-ranked-19-in-top-200-contentmarketing-influencers-brands-by-mnburgess/) - One of the most interesting byproducts of the social business era has been the rise of content marketing. It's a powerful means of generating awareness for a brand or product, one that is both stylish and informative in its presentation -- and flexible enough to meet a variety of different audiences. Content marketing has become
- [Social Media Marketing Strategy: Starts with Who](https://www.bluefocusmarketing.com/2012/05/29/social-media-marketing-strategy-starts-with-who/) - Let’s start with strategy. Sure it’s a great term, but, what is it? What does it actually mean? When asked, most people pause and scratch their head. However, it’s important to understand strategy as something more than just an abstract concept. Successful brands don’t simply speculate about their strategies, they visualize them: What is Strategy?
- [Who are you? Integrated Marketing starts with "WHO"](https://www.bluefocusmarketing.com/2017/10/12/who-are-you-integrated-marketing-starts-with-who/) - Personas are all about the who -- no, not the famous rock group, but everyday consumers like you and me. This isn't to say that marketers and The Who don't have anything in common. In fact, in their 1978 song, "Who are you" the Who repeatedly asks the same question today's marketers ask of their
- [Want your brand to stand out in 2018? New IMC Online Course @mnburgess](https://www.bluefocusmarketing.com/2017/10/01/want-your-brand-to-stand-out-in-2018-new-imc-online-course-mnburgess/) - An Integrated Marketing Communications (IMC) Strategy Is a Must-Have for 2018 and Beyond I am proud to announce our must-watch online course, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive new LinkedIn Learning video tutorial course. Learn the ins and outs of integrated marketing communications (IMC)— based on
- [Future of #SocialBusiness isn’t about connecting people. It’s about training people. by @mnburgess](https://www.bluefocusmarketing.com/2016/10/11/future-of-socialbusiness-isnt-about-connecting-people-its-about-training-people-by-mnburgess/) - The future of social business isn’t about connecting people. It’s about training people. The future of social business isn’t about connecting people. It’s about training people. It’s about putting knowledge first. It’s about creating a culture of lifelong learners and empowering social employees to be adaptive, engaged brand ambassadors. This is the future social giant
- [Make sure your audience sees your #content. #contentmarketing #marketing](https://www.bluefocusmarketing.com/2017/09/21/make-sure-your-audience-sees-your-content-contentmarketing-marketing/) - Blue Focus Marketing and LinkedIn Learning are proud to announce our must-watch video series, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive video tutorial course. Learn the ins and outs of integrated marketing communications (IMC)—and how a framework we call Brand Choreography. Where Do You Share? Knowing who
- [Should you cut your employees loose on Twitter? #Rutgers #Business School](https://www.bluefocusmarketing.com/2016/10/04/should-you-cut-your-employees-loose-on-twitter-rutgers-business-school/) - This isn’t to say that you can just cut employees loose on Twitter and hope that everything turns out okay. During our interviews for The Social Employee, every organization we spoke to had some form of a social media policy—such as IBM’s frequently adopted guidelines. But such a policy is really only the beginning. As
- [What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising](https://www.bluefocusmarketing.com/2016/03/28/what-is-the-roi-of-your-mother-outthink-marketing/) - What's the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn over the past several years, organizations have more touchpoints than ever for reaching their
- [[VIDEO] The Rise of the Social Executive #SocBiz @Glassdoor @SocialEmployee](https://www.bluefocusmarketing.com/2014/06/09/video-the-rise-of-the-social-executive-socbiz-glassdoor-socialemployee/) - There is an old saying that a rising tide lifts all boats. The basic premise behind this idea is that when favorable conditions are created, whether in an economic or cultural context, then everyone benefits. In social business, we have argued that it is the social executive’s job to create these favorable conditions, to
- [[PODCAST] Social Employees w/ @RobertHThompson @mneiss & @Tom_Peters Special Mention #SocBiz #SocialBusiness @SocialEmployee](https://www.bluefocusmarketing.com/2014/05/14/podcast-social-employees-w-roberththompson-mneiss-tom_peters-special-mention-socbiz-socialbusiness-socialemployee/) - Yesterday, we had the pleasure of speaking with Robert Thompson (@RobertHThompson) for his weekly Thought Grenades podcast. The conversation centered around the ideas and stories covered in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). We enjoyed our time talking
- [[PODCAST] Social Employees w/ @RobertHThompson @mneiss & @Tom_Peters Special Mention #SocBiz #SocialBusiness @SocialEmployee](https://www.bluefocusmarketing.com/2014/05/14/podcast-social-employees-w-roberththompson-mneiss-tom_peters-special-mention-socbiz-socialbusiness-socialemployee-2/) - Yesterday, we had the pleasure of speaking with Robert Thompson (@RobertHThompson) for his weekly Thought Grenades podcast. The conversation centered around the ideas and stories covered in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). We enjoyed our time talking
- [@SocialEmployee 'Secret Sauce' by @DavidBrier on @FastCompany #IBM #Cisco #Dell #Adobe](https://www.bluefocusmarketing.com/2013/10/02/socialemployee-secret-sauce-by-davidbrier-on-fastcompany-ibm-cisco-dell-adobe-2/) - It’s hard to believe it, but our McGraw-Hill book The Social Employee has now been on bookshelves for nearly two months. Since its release, the book has been a mainstay on several Amazon best-seller lists in business. We’re very excited to see the response The Social Employee is receiving and the conversations it’s begun. It
- [@SocialEmployee 'Secret Sauce' by @DavidBrier on @FastCompany #IBM #Cisco #Dell #Adobe](https://www.bluefocusmarketing.com/2013/10/02/socialemployee-secret-sauce-by-davidbrier-on-fastcompany-ibm-cisco-dell-adobe/) - It’s hard to believe it, but our McGraw-Hill book The Social Employee has now been on bookshelves for nearly two months. Since its release, the book has been a mainstay on several Amazon best-seller lists in business. We’re very excited to see the response The Social Employee is receiving and the conversations it’s begun. It
- [First Ever FDU #ContentMarketing Seminar - Register Now #NJ #Content](https://www.bluefocusmarketing.com/2016/09/19/first-ever-fdu-contentmarketing-seminar-register-now-nj-content/) - Content Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 28, 2016 There’s a lot of different ways to craft good content. Many organizations have legions of skilled bloggers among their ranks. Others know just how to navigate Twitter’s system of hashtags and mentions to
- [Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content](https://www.bluefocusmarketing.com/2016/10/12/learn-to-create-contagious-employee-stories-ama-workshop-contentmarketing-content/) - Content marketing has become an invaluable branding tool. Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full of marketing possibilities. Take Denny’s, who have made an art form out
- [@MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia](https://www.bluefocusmarketing.com/2015/05/19/mnburgess-rutgers-executive-ed-interview-on-social-brand-strategy-rbsee-socialmedia/) - Originally published on Rutgers Executive Education Blog, Tue, May 19, 2015 Blog by: Mark Burgess 1. Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to
- [@WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz](https://www.bluefocusmarketing.com/2013/10/31/wsj-your-reputation-is-serious-business-new-findings-from-deloitte-deloitteogp13-socbiz/) - Earlier in October, the Wall Street Journal published an interesting analysis of a recent Deloitte survey, titled “Exploring Strategic Risk.” From these Deloitte results, it has been determined that companies in every industry now consider reputations to be the most important strategic risk and threat to their business models. The Deloitte survey notes that recent
- [Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)](https://www.bluefocusmarketing.com/2014/05/22/announcing-socsales-jam-610-the-ultimate-social-sales-playbook-live/) - I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET. Experts including Craig Elias, Jeb Blount Jeffrey Gitomer, Jeffrey Shanks, Jill Rowley, Matt Heinz, Vanessa Dimauro and I will share proven social
- [Are You Building A Culture Of Content?](https://www.bluefocusmarketing.com/2012/10/30/are-you-building-a-culture-of-content/) - Harnessing The Power Of Content To Engage Your Customers The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and more importantly its application—can sometimes be elusive. “Content marketing is the art of
- [5 Tips On Finding Your Next Customer](https://www.bluefocusmarketing.com/2013/06/03/5-tips-on-finding-your-next-customer/) - According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out on a vital opportunity. According to a recent eMarketer post, only 32 percent of small business owners think social media
- [5 Tips On Finding Your Next Customer](https://www.bluefocusmarketing.com/2013/06/03/5-tips-on-finding-your-next-customer-2/) - According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out on a vital opportunity. According to a recent eMarketer post, only 32 percent of small business owners think social media
- [Branding in the Age of Social Business  Why Employees Should – and Do – Own Your Brand](https://www.bluefocusmarketing.com/2012/09/10/branding-in-the-age-of-social-business-why-employees-should-and-do-own-your-brand/) - Brands have no choice but to rethink their approach to social engagement in today’s digital bazaar. Brand engagement doesn’t begin at a brand’s front door, but rather it ignites behind its firewalls. One fascinating aspect of social business is its ability to fuse internal collaboration and communication together in order to make a company’s brand
- [Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!](https://www.bluefocusmarketing.com/2013/10/29/announcing-winners-of-2013-nifty50-top-twitter-men-writers/) - In 2011, I teamed up with Tom Pick (@TomPick) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year, we cast a wide net, honoring those whom we felt actively
- [How Social Executive Buy-In Builds a @SocialEmployee Culture #CMO #SocBiz #CIO](https://www.bluefocusmarketing.com/2014/01/16/how-social-executive-buy-in-builds-a-socialemployee-culture-cmo-socbiz-cio/) - In the social business world, reputation reigns supreme. Fortunately, increasing evidence suggests that executives in the C-Suite have come to understand this point very clearly. Reputation is intrinsically linked to the rise of social media in business, which in turn is linked to the rise of new, more dynamic business strategies for the plugged-in age.
- [New One-Minute Book Trailer Presents The Social Employee (McGraw-Hill) @SocialEmployee #socbiz](https://www.bluefocusmarketing.com/2013/08/15/new-one-minute-book-trailer-presents-the-social-employee-mcgraw-hill-socbiz/) - The Social Employee @SocialEmployee is an Amazon Best Seller! One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work, available now through McGraw-Hill, is the idea that establishing real connections with real people matters. While some have feared that the advent of social media would depersonalize and dehumanize both professional
- [Top 5 Mistakes In Content Marketing](https://www.bluefocusmarketing.com/2013/08/23/top-5-mistakes-in-content-marketing/) - Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy. The post generated some good discussion, with a few commenters calling attention to some of the basic challenges of this burgeoning marketing tool. In the spirit of those comments, and in the interest of diving into
- [Secrets to Social Branding Success for Small Businesses](https://www.bluefocusmarketing.com/2013/04/09/secrets-to-social-branding-success-for-small-businesses/) - Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. With so many social media options staring them
- [Advertising in a Hyper-Real-Time World - Wharton FoA 2020 Project @WhartonFoA #WhartonFoA](https://www.bluefocusmarketing.com/2013/03/14/advertising-in-a-hyper-real-time-world-wharton-foa-2020-project-whartonfoa-whartonfoa/) - The following post by Mark Burgess (@mnburgess) was initially published as a contribution to The Wharton Future of Advertising Program's Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to the true integration of all relevant paid, owned and earned media. The distinction between these three
- [Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards](https://www.bluefocusmarketing.com/2012/05/22/nominate-your-favorite-technology-twitterers-for-the-2012-nifty50-awards/) - A year ago, Cheryl Burgess and I published the first #Nifty50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. The posts were a huge hit on Twitter, with the #Nifty50 hashtag
- [Unveiling New Logo for #Nifty50 Kids](https://www.bluefocusmarketing.com/2012/05/24/unveiling-new-logo-for-nifty50-kids/) - Unveiling #Nifty50 Kids New Logo - Hope you "Like" & "Pin" More You Pin -- the More Kids Win!!! #Nifty50 Kids Looking for a 2012 Corporate Sponsor Friends, colleagues, and Twitter followers, it’s time for the second annual #Nifty50 awards! Last year’s inaugural #Nifty50 Awards established a way of recognizing the many outstanding men and
- [Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48](https://www.bluefocusmarketing.com/2014/01/31/join-whartons-4th-annual-super-bowl-tweet-meet-sun-feb-2-whartonfoa-superbowl-seahawks-broncos-sb48/) - The 4th Annual Wharton FoA Super Bowl Tweet Meet will shortly be underway leading up to the day of the big game on Sunday, February 2. Last year, an esteemed panel of Wharton marketing faculty, WFoA Global Advisory Board members, advertising and media executives, students, and journalists tweeted #whartonfoa twenty-five hundred times when Twitter reached
- [Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials](https://www.bluefocusmarketing.com/2013/01/29/join-whartonfoa-superbowl-ad-tweet-meet-help-us-crowdvote-the-best-commercials/) - The Super Bowl is to Madison Avenue as the Oscars are to Hollywood: all eyes are on us. Who will win and who will lose? We’re talking Brands as much as Baltimore. Social Media as much as San Francisco. And everyone is rooting for a close game right down to the final whistle. The Tradition
- [Storytelling and Brand Resurrection in the Age of Social Media](https://www.bluefocusmarketing.com/2012/10/18/storytelling-and-brand-resurrection-in-the-age-of-social-media/) - This post was originally published on MarketingSherpa's Blog Editor’s Note: One of the prizes of winning the MarketingSherpa Reader’s Choice Awards is the chance for a guest post here on the MarketingSherpa blog. Today’s post is by Cheryl Burgess of the Blue Focus Marketing blog, chosen as best social media marketing blog … by
- [Tasti D Lite:  The Flavor of Social Branding](https://www.bluefocusmarketing.com/2012/10/04/tasti-d-lite-the-flavor-of-social-branding/) - Create a brand customers crave “The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. This sentiment is echoed time and again as the leaders of this
- [Real Brands Need Real-Time Leaders](https://www.bluefocusmarketing.com/2012/08/14/real-brands-need-real-time-leaders/) - The Importance of Embracing Social Media in the C-Suite The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy to oblige. But, for many businesses both large and small, a communication disconnect exists
- [MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012](https://www.bluefocusmarketing.com/2012/07/08/marketingsherpa-recognizes-13-best-marketing-industry-blogs-for-2012/) - Blue Focus Marketing® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog” We are very happy to announce that Blue Focus Marketing has been selected as MarketingSherpa’s Reader’s Choice - “Best Social Media Marketing Blog” for 2012! We are extremely grateful to all of you who got out and voted. It is a
- [Shift in Marketing Industry Trade Pubs to Marketing Blogs](https://www.bluefocusmarketing.com/2012/07/19/shift-in-marketing-industry-trade-pubs-to-marketing-blogs/) - As Marketers, we are constantly racing to prove the value of every dollar to generate ROI. We are always searching for the silver bullet, that extra bit of information that helps us gain an advantage. We are focused on trying to elevate our game as more power shifts to consumers, traditional media gives way to
- [Nominate & Share - 2012 #Nifty50 Awards - Nominate Yourself, Your Friends, & Your Co-Workers](https://www.bluefocusmarketing.com/2012/05/15/2012-nifty50/) - For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? To nominate, enter their name, company, Twitter handle, reason and click the "Nominate" button. You can also share this nomination message on Facebook, Twitter
- [Nominate & Share - 2012 #Nifty50 Awards - Nominate Yourself, Your Friends, & Your Co-Workers](https://www.bluefocusmarketing.com/2012/05/15/2012-nifty50-2/) - For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? To nominate, enter their name, company, Twitter handle, reason and click the "Nominate" button. You can also share this nomination message on Facebook, Twitter
- [Build Your Content Marketing Strategy for 2018](https://www.bluefocusmarketing.com/2017/12/12/build-your-content-marketing-strategy-for-2018/) - Marketers, learn how content marketing can drive the customer's journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13. Do you want to know what makes a good brand in 2018? The answer is simple:
- [How to Build Your Content Marketing Strategy - Still time to register for AMA's #ContentMarketing Workshop](https://www.bluefocusmarketing.com/2018/02/15/how-to-build-your-content-marketing-strategy-still-time-to-register-for-amas-contentmarketing-workshop/) - Marketers, learn how content marketing can drive the customer's journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13. Do you want to know what makes a good brand in 2018? The answer is
- [Join @MNBurgess for AMA's Content Marketing Workshop - Blueprint for success](https://www.bluefocusmarketing.com/2017/07/17/join-mnburgess-for-amas-content-marketing-workshop-blueprint-for-success/) - AMA's Content Marketing Workshop: 7-Step Blueprint for Content Marketing Success Registration is now open for “A 7-Step Blueprint to Content Marketing Success,” the latest workshop by Blue Focus Marketing and the American Marketing Association (AMA). Join us in Chicago on Sept. 28-29 for this exciting two-day event. Find out what several hundred marketers have already
- [Fire Up Your #ContentMarketing Strategy With a Story for 2017 #Content](https://www.bluefocusmarketing.com/2016/10/21/fire-up-your-contentmarketing-strategy-with-a-story-for-2017-content/) - Learn how to create the core story at the heart of your brand to connect with customers and prospects. In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts require a plan—and a team of enthusiastic social employees to put it into
- [In the Brave New World of #ContentMarketing Hope is Not a Strategy.](https://www.bluefocusmarketing.com/2016/08/31/in-the-brave-new-world-of-contentmarketing-hope-is-not-a-strategy/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”AMA Content” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Does your organization produce and curate exciting content, or do you just kind of wing it? In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts require a
- [AMA Content Marketing Workshop Coming to Charlotte, NC Taught by @mnburgess](https://www.bluefocusmarketing.com/2015/08/27/ama-content-marketing-workshop-coming-to-charlotte-nc-taught-by-mnburgess/) - Register before Sept. 24, 2015 for early registration fee! I am proud to announce that, on Oct. 22 and 23, 2015, I will be delivering an AMA Content Marketing Workshop at the Aloft Charlotte Uptown at the EpiCentre, 210 East Trade Street, Charlotte, NC 28202. In 2015, Content marketing is a marketer’s number one priority.
- [Recap: Women in Leadership #IBMConnectEd Luncheon Hosted by @KatyTroughton Discussing #NewWayToWork](https://www.bluefocusmarketing.com/2015/01/27/recap-women-in-leadership-ibmconnected-luncheon-hosted-by-katytroughton-discussing-newwaytowork/) - Here I am at the 2015 IBM ConnectEd (@IBMConnect) Conference in sunny Orlando, Florida. As always, it’s a whirlwind of activity, as some of the best minds in social business gather to share their thoughts on where we’ve been and where we’re headed. While there are far too many interesting things going on for me
- [Join Legendary @Tom_Peters Talk LIVE w/ @RobertHThompson @mneiss Dec 1st 10 PST](https://www.bluefocusmarketing.com/2014/11/24/join-legendary-tom_peters-talk-live-w-roberththompson-mneiss-dec-1st-10-pst/) - Robert Thompson's Thought Grenades We are looking forward to listening in to Robert's podcast which promises to be an energetic and enjoyable session on Dec 1 at 10am PST. Always interested in hearing Tom's thoughts on leadership and his 2015 predictions. Do yourself a favor and tune-in! Legendary leadership icon, Tom Peters (@Tom_Peters), joins Robert
- [Nominate a #SocBiz Leader You Admire. @TheEIU Wants to Hear From You ~ @TheEconomist](https://www.bluefocusmarketing.com/2014/04/14/know-a-socbiz-leader-you-admire-theeiu-wants-to-hear-from-you-theeconomist/) - NOMINATIONS ENDED 5 pm EST Monday, April 28, 2014 ANNOUNCEMENT OF TOP 25 Social Business Leaders will be Tuesday, August 5, 2014 Do you know a Social Business Leader? I am pleased to announce that I have been selected to participate on a special advisory board for The Economist Intelligence Unit
- [Why It's Important to Leave Your Brand's "Footprints" in the Digital Bazaar by @mnburgess](https://www.bluefocusmarketing.com/2013/11/14/why-its-important-to-leave-your-brands-footprints-in-the-digital-bazaar-by-mnburgess-2/) - It is every brand’s responsibility to leave as large a footprint as possible in the digital village. There must be no mistaking that, yes, your brand was here, and yes, its presence is worth paying attention to. This is a process undertaken in thousands of small steps. The challenge is to make sure these steps
- [Why It's Important to Leave Your Brand's "Footprints" in the Digital Bazaar by @mnburgess](https://www.bluefocusmarketing.com/2013/11/14/why-its-important-to-leave-your-brands-footprints-in-the-digital-bazaar-by-mnburgess/) - It is every brand’s responsibility to leave as large a footprint as possible in the digital village. There must be no mistaking that, yes, your brand was here, and yes, its presence is worth paying attention to. This is a process undertaken in thousands of small steps. The challenge is to make sure these steps
- [Best Top Leaders in 2017: #OctoLeader Twitter Award](https://www.bluefocusmarketing.com/2017/09/25/best-top-leaders-in-2017-octoleader-twitter-awardbest-top-leaders-in-2017-100-octoleader-twitter-award/) - [et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off”][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.0.75″ src=”https://www.bluefocusmarketing.com/wp-content/uploads/2017/09/Octo-Banner-Banner-Blue-Focus-Marketing-FFF.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”center” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation_style=”slide” animation_duration=”500ms” animation_intensity_slide=”10%” animation_direction=”bottom” show_bottom_space=”on” /][et_pb_text _builder_version=”3.0.76″ background_layout=”light” text_orientation=”left” border_style=”solid” module_alignment=”left”]Blue Focus Marketing and Tribal Impact are proud to announce the winners of the 2017 #OctoLeader Award![/et_pb_text][et_pb_image _builder_version=”3.0.75″ src=”https://www.bluefocusmarketing.com/wp-content/uploads/2017/08/OctoLeader-Small.png” show_in_lightbox=”off” url_new_window=”on” use_overlay=”off” sticky=”off” align=”center” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation_style=”slide” animation_duration=”500ms” animation_intensity_slide=”10%”
- [Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz](https://www.bluefocusmarketing.com/2014/08/14/employees-are-the-future-of-branding-socbiz25-socbiz/) - Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@TheEconomist) list of Top 25 Social Business Leaders. This was a process I was very happy to be a part of, and I am incredibly proud
- [Register Today for @mnburgess Online #SocialMedia Strategy Course from University of California Irvine Extension @UCIExtension #SM #SMM](https://www.bluefocusmarketing.com/2014/03/24/register-today-for-mnburgess-online-socialmedia-strategy-course-from-university-of-california-irvine-extension-uciextension-sm-smm/) - One of the great benefits of technology in the 21st century is the rise of quality distance learning programs in leading universities. While satellite and certificate programs have been around for decades, social media revolutionized the concept with the rise of the virtual classroom. Instructors and students alike can now interact with each other
- [How Vine Can Spice Up Your Brand’s Next Marketing Push #brands #branding](https://www.bluefocusmarketing.com/2013/11/05/how-vine-can-spice-up-your-brands-next-marketing-push-brands-branding/) - Since it’s debut in January, Vine has quickly captured the imaginations of businesses large and small. Brands have used Vine to offer short, often witty, messages to their customer bases. The themes of these posts are naturally varied, with each innovating in exciting ways. For those of you who have yet to experience the platform,
- [Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee - McGraw-Hill) #socbiz](https://www.bluefocusmarketing.com/2013/10/30/is-your-brand-building-social-employees-via-pivotcon-socialemployee-mcgraw-hill-socbiz/) - A recent IBM global C-Suite study has provided the latest volley of evidence demonstrating that the age of the social business is well underway, and that it’s time for brands to get on the bandwagon. This isn’t necessarily news by itself, but coupled with one of the key findings of the study, the reasons for
- [Join Wharton’s 6th Annual Super Bowl Tweet Meet Feb 7 #WhartonFoA #SuperBowl #SuperBowl50](https://www.bluefocusmarketing.com/2016/02/05/join-whartons-6th-annual-super-bowl-tweet-meet-feb-7-whartonfoa-superbowl-superbowl50/) - Honored to be an invited Wharton Future of Advertising Tweet Meet panelist for 6 consecutive years. It’s that time of year! We have a lot of fun tweeting commentary before, during, and after the game using #whartonfoa – as much or as little as your real world party festivities allow – to reflect on how
- [@BlueFocus Founders @CKBurgess and @MNBurgess to Speak at @pivotcon 2013 Pivot Conference, Oct. 15-16 in NYC](https://www.bluefocusmarketing.com/2013/09/17/bluefocus-founders-ckburgess-and-mnburgess-to-speak-at-pivotcon-2013-pivot-conference-oct-15-16-in-nyc/) - Blue Focus Marketing is pleased to announce that co-founders Cheryl Burgess and Mark Burgess will be speaking at the 2013 Pivot Conference, set for October 15 & 16 in New York City. They will be joined on stage with David C. Edelman, Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company, and Dana
- [Top 5 Tenets Of An Effective Community Management Policy](https://www.bluefocusmarketing.com/2013/07/29/top-5-tenets-of-an-effective-community-management-policy/) - As outlets for showcasing your brand’s eminence and personality in the industry, customer-facing platforms for community building are essential for driving brand awareness and engagement. But effective community management can sometimes be a tricky thing. As a community manager, your chief responsibility is ensuring that you provide an environment open enough to celebrate constructive contributions
- [What Does #EmployeeEngagement Have To Do With the Internet of Things #IoT](https://www.bluefocusmarketing.com/2016/09/11/what-does-employeeengagement-have-to-do-with-the-internet-of-things-iot/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] What does employee engagement have to do with the Internet of Things (IoT)? Why is the IoT going to be instrumental in creating a flexible, collaborative working environment for the rapidly growing Millennial workforce? I address these questions and more in my recent blog post
- [Trouble With the Curve: Dad's Advice Bane by @marketingbard #HappyFathersDay #dad #FathersDay](https://www.bluefocusmarketing.com/2014/06/13/trouble-with-the-curve-dads-advice-bane-by-marketingbard-happyfathersday-dad-fathersday-2/) - Dads shoulder a terrible, horrible, no good, very bad, burden. Our advice track record [gulp] sucks. We have trouble with the curve. For an enormous swath of time, we struggle to spawn value from our freely given advice. As we head into Father's Day, this advice bane bears examination. A Fractious Advice Balance Dads accumulate
- [Everyone Can Benefit from #SocialEmployee Advocacy #Marketing @catharinehays @WhartonFoA @tom_peters @davidedelman](https://www.bluefocusmarketing.com/2016/09/13/everyone-can-benefit-from-socialemployee-advocacy-marketing-catharinehays-whartonfoa-tom_peters-davidedelman/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Wharton Radio Show Blog ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Social employee advocacy is taking off. According to Altimeter, 90 percent of brands are either already pursuing or are currently planning some form of social employee advocacy. That’s not just a trend; that’s a revolution. But does every brand need social
- [What is a Brand in the #Social Age on @WhartonFoA - And Congrats! @davidedelman](https://www.bluefocusmarketing.com/2016/09/15/what-is-a-brand-in-the-social-age-on-whartonfoa-congrats-davidedelman/) - David Edelman - Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social employees can tear down silos and boost productivity. Customers can connect with their favorite brands—and discover new ones—in dynamic, interactive
- [Join us w/ @WhartonFoA @catharinehays @tom_peters @davidedelman @KevinBrandall @mnburgess #marketing](https://www.bluefocusmarketing.com/2016/08/30/join-us-w-whartonfoa-catharinehays-tom_peters-davidedelman-kevinbrandall-mnburgess-marketing/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Wharton” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] When social business strategists like Tom Peters, David Edelman, and Kevin Randall come together to talk shop, you can bet the business world will be tuning in. Lucky for us, we’ll have front-row seats! Join us on Wed., Sept. 7, from 5–7 p.m. EDT, as
- [@TechCrunch announces formation of CultureSphere's advisory board #EmployeeEngagement](https://www.bluefocusmarketing.com/2015/08/17/techcrunch-announces-formation-of-culturespheres-advisory-board-employeeengagement/) - I’m thrilled to share that my new role as an advisory board member to CultureSphere was recently announced in TechCrunch. I’ll be serving along with former Kodak CMO Jeffrey Hayzlett, Brocade CMO Christine Heckart, CMO Council founder Donovan Neale-May, and former Mitel CMO Martyn Etherington. CultureSphere was launched July 23rd. The August 14th TechCrunch article explains
- [Join @CKBurgess and @MNBurgess for the #DW24 Conference on May 20! @DWG #digitalworkplace #NewPlaceToWork](https://www.bluefocusmarketing.com/2015/05/07/join-ckburgess-and-mnburgess-for-the-dw24-conference-on-may-20-dwg-digitalworkplace-newplacetowork/) - We hope you will join us on Wednesday, May 20 for an exciting free 24-hour event. The Digital Workplace Group (@DWG) is hosting Digital Workplace 24 (#DW24)—2015, a digital conference chock-full of guest speakers and live, behind-the-scenes workplace tours of several major brands. The event is set to kick off at 7 a.m. EST and run nonstop until 7 a.m. the
- [NEWS! Kred CEO @AndrewGrill is joining @IBMinteractive to help w/ #IBM #SocBiz #SocialBusiness](https://www.bluefocusmarketing.com/2013/10/08/news-kred-ceo-andrewgrill-is-joiningibminteractive-to-help-w-ibm-socbiz-socialbusiness/) - EXCITING NEWS! Social Business thought leader, Andrew Grill (@AndrewGrill) announced today that he will be joining IBM Interactive (@IBMInteractive) to help with IBM's social business. Read more at https://bit.ly/GLqLSM . Andrew sent a tweet today announcing his move to IBM. https://vimeo.com/76007701
- [3 Fun Octopus Facts—and How They Apply to Employee Advocacy #marketing #business](https://www.bluefocusmarketing.com/2017/08/02/3-fun-octopus-facts-and-how-they-apply-to-employee-advocacy-marketing-business/) - This week, we continue to celebrate our latest video on social employee advocacy. Check out our new video below, read ahead for cool octopus facts, and don’t forget to nominate your favorite social employees for our #OctoLeader Award! Here at Blue Focus Marketing, we’re big fans of octopuses. After all, they’re a lot like social employee
- [#IBMVerse is all the rage at #IBMConnectED #NewWayToEngage #SocBiz](https://www.bluefocusmarketing.com/2015/02/06/ibmverse-is-all-the-rage-at-ibmconnected-newwaytoengage-socbiz/) - Well, I’m back from the exhilarating experience of the 2015 IBM ConnectED (@IBMConnect) Conference, held this year in Orlando, Florida. I’m sure everyone who was here to experience the event with me will agree that there was so much going on at any given point each and every day that it would be impossible to
- [Looking for a Holiday Gift for Your Employees? @SocialEmployee Makes a Great Gift! #df13 #socbiz #dreamforce](https://www.bluefocusmarketing.com/2013/11/19/looking-for-a-holiday-gift-for-your-employees-socialemployee-makes-a-great-gift-df13-socbiz-dreamforce/) - A Holiday Gift Idea for Your @SocialEmployee Well friends, the Holiday Season is upon us. And like you, we’re looking forward to taking stock of what we’ve achieved over the last year, reconnecting with family and friends, and sharing our love for each other through good food, gifts, and companionship. But during this hectic
- [A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling](https://www.bluefocusmarketing.com/2013/11/14/a-holiday-gift-idea-for-your-socialemployee-blackfriday-socbiz-socialselling/) - Happy Holidays! Well friends, the Holiday Season is upon us once again. The final months of each year represent a time for giving and a chance for each of us to take stock of what we’ve achieved over the past year, to reconnect with family and friends, and to share our
- [The Rise of the Employee Brand](https://www.bluefocusmarketing.com/2012/03/01/the-rise-of-the-employee-brand/) - While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from inside out. These wise businesses are starting to understand that they need to
- [Predicting the Future with Social Media](https://www.bluefocusmarketing.com/2012/01/12/predicting-the-future-with-social-media/) - Forget predictions from Nostradamus or the Mayan Calendar. Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. They do this by sorting through thousands of news publications, blogs, tweets, comments, trade journals, government web sites, financial databases, and more. Recorded Future sees ahead “By applying temporal analytics to what
- [Out with the Old (Marketing) And In With the New](https://www.bluefocusmarketing.com/2011/12/20/out-with-the-old-marketing-and-in-with-the-new/) - The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. An outbound marketing strategy is based on the hope that mass messages will resonate with prospects. “This traditional, one-way marketing doesn’t
- [2012 Social Media Business Trends](https://www.bluefocusmarketing.com/2011/12/06/2012-social-media-business-trends/) - As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start
- [Facebook Breaks the Marketing Sound Barrier for Small Business](https://www.bluefocusmarketing.com/2011/11/22/facebook-breaks-the-marketing-sound-barrier-for-small-business/) - How Facebook Can Make Your Small Business Soar A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse such an offer, much to Jimmy’s surprise, the kid responds
- [How to ignite your business with Twitter: The X Factor](https://www.bluefocusmarketing.com/2011/11/08/how-to-ignite-your-business-with-twitter-the-x-factor/) - Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. Twitter usage has skyrocketed to over 100 million active accounts. Moreover, this dynamic social medium can be the X factor for your business. A game-changer, Twitter offers you the ability to strategically build and leverage your business
- [Balance Spawns Creativity](https://www.bluefocusmarketing.com/2010/08/23/balance-spawns-creativity/) - Creativity is a Process - Tim Leake Interview Part 2 of 3 Dedicated to Dan Higgins @adscientist Medical Officer US Army deployed Monday, Aug. 23rd to Afghanistan and will be reading Part 2 - Tim Leake blog on the plane. Part 1 of my interview with Tim Leake looked at the insight gained by teaching
- [Creativity Starts with Listening](https://www.bluefocusmarketing.com/2010/08/09/creativity-starts-with-listening/) - Epirot Ludvik Ludvik+Partners, Epirot Ludvik Nekaj In advertising, innovation and creative risk are key to producing distinctive results. This likely comes as no surprise, I'm sure. Clients approach agencies expecting that their unique blend of consumer insight and creative inspiration will breathe continued life into an ongoing discourse with the consumer. Creativity remains the element
- [Rolling Thunder ….. Welcome to Blue Focus Marketing](https://www.bluefocusmarketing.com/2010/08/02/rolling-thunder-welcome-to-blue-focus-marketing/) - Inaugural Blog Whenever you have something exciting you want to share with friends and business associates, such as working feverishly to launch a business, the hardest part is not being able to tell anyone. After several months of preparation, I am proud to announce Blue Focus Marketing. Our primary goal is to meet the new
- [How to Create Contagious Employee-Driven #ContentMarketing [AMA Workshop] #Chicago Nov. 3-4 #Content](https://www.bluefocusmarketing.com/2016/10/19/how-to-create-contagious-employee-driven-contentmarketing-ama-workshop-chicago-nov-3-4-content/) - Join us in Chicago for our NEW American Marketing Association (AMA) two-day, employee-driven content marketing workshop. Learn "how" to create a new authentic, employee marketing channel for 2017 that increases engagement and reduces marketing spend. Are you ready to turbocharge your marketing in 2017 with social employee-driven content marketing strategies? AMA's Best Prices Ever Registration
- [@SocialEmployee Featured in @AdAge by @HowardPyle #socbiz #IBM #IBMsocbiz](https://www.bluefocusmarketing.com/2013/10/24/socialemployee-featured-in-adage-by-howardpyle-socbiz-ibm-ibmsocbiz/) - It seems like with each passing day, The Social Employee is turning up in new and exciting places. Recently, Howard Pyle (@howardpyle), VP of Digital Strategy & IBM Design Lab at IBM, mentioned our book in an article for Advertising Age (@AdAge) titled “Here’s the Dirty Little Secret About Social Media.” The article is a
- [Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters](https://www.bluefocusmarketing.com/2014/11/24/nominate-your-favorite-socialemployee-advocacy-leader-employeeseal-tom_peters/) - Nominate your favorite employee - @SocialEmployee Advocacy Leader I'm happy to announce that the nomination for 50 Top Twitter @SocialEmployee Advocacy Leaders - #EmployeeSEAL is now open. You can nominate your favorite social leader for 2015 by including their twitter handle plus the hashtag #EmployeeSEAL in your tweets and/or submitting the application form below. The
- [Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy](https://www.bluefocusmarketing.com/2014/09/15/power-to-the-people-theeconomist-interviews-ckburgess-on-the-growing-socialemployee-revolution-socbiz-employeeadvocacy/) - A month or so ago, The Economist Intelligence Unit (@TheEIU) released a list of the top 25 Social Business Leaders, a process in which I had the great pleasure of being involved as a member of a special advisory board. It has been a lot of fun to watch the response to this list, especially
- [Leadtail Releases 2013 B2B Social Marketing Report](https://www.bluefocusmarketing.com/2013/09/17/leadtail-releases-2013-b2b-social-marketing-report/) - B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013. According to the report, Leadtail designed the study to help marketers better answer
- [Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award](https://www.bluefocusmarketing.com/2013/07/16/nominate-now-2013-nifty50-top-twitter-bloggers-authors-pr-journalists-award/) - 2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award For 2013, the #Nifty50 will honor 50 men and 50 women writers, PR and content producers (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? To nominate them, just enter their name, company, Twitter handle
- [How Digital Rewards Can Help Build Employee Buy-In #IBMConnect #IBM #SocBiz](https://www.bluefocusmarketing.com/2014/01/02/how-digital-rewards-can-help-build-employee-buy-in-ibmconnect-ibm-socbiz/) - I couldn’t think of a better way to welcome the New Year than to participate in IBM’s upcoming Connect Conference, held from Jan. 26-30 in Orlando, Florida. At the conference, I will be co-presenting a panel with IBM’s Ethan McCarty (@ethanmcc). The session, titled “The Social Employee: Branding From the Inside, Out,” will focus on
- [Now Posted on @BlueFocus:  #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess](https://www.bluefocusmarketing.com/2013/11/04/now-posted-on-bluefocus-nifty50-top-twitter-women-writers-award-by-tompick-and-ckburgess/) - Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as
- [Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee](https://www.bluefocusmarketing.com/2015/03/22/join-ckburgess-and-mnburgess-for-conferenceboard-communication-social-media-workshops-socbiz-hr-socialemployee/) - What is a social employee—and why is investing in a social culture so important to organizational success in today’s business landscape? Join us next week in New York for a series of workshops hosted by the Conference Board (@Conferenceboard) as we explore these questions and more—defining what it means to be a social employee and
- [[VIDEO] An “Unedited” Are You a Social Executive Chat With @MarkFidelman #IBMConnect #SocBiz #IBM](https://www.bluefocusmarketing.com/2014/03/11/video-an-unedited-are-you-a-social-executive-chat-with-markfidelman-ibmconnect-socbiz-ibm/) - Toward the end of a previous post detailing one of our many experiences at the 2014 IBM Connect Conference, I linked to this video, which contains a brief excerpt from a chat we had with Socialized! author Mark Fidelman (@MarkFidelman) about the role of the social executive in the social business movement. This conversation
- [NEW BOOK: Why Do People Tweet? Learn from @Tom_Peters @TedRubin and Other Power Tweeters](https://www.bluefocusmarketing.com/2015/02/28/new-book-why-do-people-tweet-learn-from-tom_peters-tedrubin-and-other-power-tweeters/) - NEW TWITTER BOOK (Free): Learn why Tom Peters​ @Tom_Peters loves to Tweet, in Tim Fargo's​ new book, Fried Twitter Tales. A series of wonderful stories featuring wonderful folks. Tom Peters gives his own account on page 55 (My Chapter 8 @ckburgess) why he loves to tweet. Tom delivers a fascinating story, recounting his driving
- [Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz](https://www.bluefocusmarketing.com/2015/04/20/join-us-for-an-ibm-swfchat-wmnburgess-jaferrar-kimwhitler-professorgary-maincane83-hr-socbiz/) - We are excited to be participating in an upcoming IBM Twitter #SWFChat on Tuesday, April 28, from 1–2 p.m. EDT. Much like our IBM webinar from a couple weeks ago, the focus will be on social learning, its value, and how organizations can design successful learning programs to harness their employees’ full potential. Join me
- [Designing a Social Employee Pilot Program by @mnburgess #SocBizChat #SocBiz](https://www.bluefocusmarketing.com/2015/02/10/plotting-your-course-with-a-social-employee-pilot-program-by-mnburgess-socbizchat-socbiz/) - Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat If your organization had a voice, what would it sound like? Who would be speaking? Would it be the higher-ups in the C
- [[VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership](https://www.bluefocusmarketing.com/2014/08/27/video-are-you-a-social-executive-socialemployee-cultures-depend-on-socbiz-leadership/) - Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. As we argue in The Social Employee, a brand cannot communicate externally unless it
- [Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)](https://www.bluefocusmarketing.com/2013/07/25/book-trailer-video-for-upcoming-the-social-employee-socialemployee-mcgraw-hill-2013/) - Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee! @SocialEmployee We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! In The Social
- [@Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]](https://www.bluefocusmarketing.com/2013/08/29/social-employee-mcgraw-hill-2013-think-of-your-brand-as-a-planet-infographic/) - What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work, available now through McGraw-Hill, we explain that a brand cannot communicate externally unless it first learns to communicate internally. To better understand your brand’s pull on its workers, and how it can unlock
- [[INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz](https://www.bluefocusmarketing.com/2013/11/01/infographic-the-7-traits-of-the-socialemployee/) - Is your brand building a culture of engaged, activated social employees? To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. It is with that spirit that Blue Focus Marketing is pleased to share a new infographic, “The
- [[VIDEO] Watch @MNBurgess Share the Secret of the @SocialEmployee Revolution With @KareAnderson at @PivotCon #df13](https://www.bluefocusmarketing.com/2013/11/19/video-watch-mnburgess-share-the-secret-of-the-socialemployee-revolution-with-kareanderson-at-pivotcon/) - During the whirlwind of activity that was last month’s Pivot Conference, I had a chance to sit down briefly and talk with Kare Anderson (@KareAnderson), who was kind enough to write a nice piece on The Social Employee (McGraw-Hill, 2013) for Forbes back in August. As always, Kare was a pleasure to speak to. It’s never easy
- [Boost Your @Klout Score With Help from @GinaCarr and @TerryBrock #SocBiz #SocialSelling](https://www.bluefocusmarketing.com/2013/11/20/boost-your-klout-score-with-help-from-gina_carr-and-terrybrock-socbiz-socialselling/) - What’s your Klout score? Whether you know it or not, you have one. And as prominent marketing strategists Gina Carr (@GinaCarr) and Terry Brock (@TerryBrock) argue in their book Klout Matters, it’s not only important to know what that score is, but what it means for your business. One of the great things about Carr
- [Register for @ConferenceBoard Book Discussion on @SocialEmployee #HR #SHRM #socbiz](https://www.bluefocusmarketing.com/2014/01/05/register-for-conferenceboard-book-discussion-on-socialemployee-hr-shrm-socbiz/) - Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here. In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T,
- [Chat w/ @MichaelDell at #DellWorld 2013 and @SocialEmployee Fireside Chat w/ @AmyHatDell #SocBiz [VIDEO]](https://www.bluefocusmarketing.com/2013/12/17/chat-w-michaeldell-at-dellworld-2013-and-socialemployee-fireside-chat-w-amyhatdell-socbiz-video/) - I just got back from an exhilarating few days at the 2013 Dell World event last week, and once again I came away exceedingly impressed with the way Dell has championed the social business conversation within its community. It’s no wonder the Dell chapter in our Amazon best-selling book The Social Employee has garnered so
- [2014 Disaster Resource Guide Showcases @SouthwestAirlines Story from @SocialEmployee #businesscontinuity #crisis](https://www.bluefocusmarketing.com/2014/02/11/2014-disaster-resource-guide-showcases-southwestairlines-story-from-socialemployee-businesscontinuity-crisis/) - As we have seen time and again both through our personal experiences and through human history, how well we prepare for disaster contributes greatly to our experiences when one eventually strikes. This is true for us both as individuals and in our roles within the larger organizations to which we contribute. In our conversations
- [What is Personal Branding? @MNBurgess Shares His Thoughts w/ @PeterCardon for @HuffingtonPost [w/ VIDEO] #SocBiz](https://www.bluefocusmarketing.com/2014/03/12/what-is-personal-branding-mnburgess-shares-his-thoughts-w-petercardon-for-huffingtonpost-w-video-socbiz/) - Lately at Blue Focus Marketing (@BlueFocus), we’ve been putting a lot of emphasis on the concept of employee branding and why it is an essential aspect of worker culture in the age of social business. In fact, in the coming weeks, we intend to continue to focus on employee branding, as it is an
- [[BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz](https://www.bluefocusmarketing.com/2014/06/02/book-review-aaker-on-branding-20-branding-tips-from-marketing-expert-davidaaker-brands-socbiz/) - Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter Aaker on Branding: 20 Principles That Drive Success, a book designed
- [[VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz](https://www.bluefocusmarketing.com/2014/06/18/video-watch-mnburgess-discuss-the-rise-of-the-social-employee-at-tedxnavesink-tedx-socialemployee-socbiz/) - Last month, I had the great honor of presenting a talk at TEDxNavesink (@tedxnavesink) at Two River Theater in Red Bank, NJ. My talk, titled “The Rise of the Social Employee,” covered themes established in our Amazon best-seller The Social Employee (McGraw-Hill, 2013)—specifically, why the @SocialEmployee revolution is creating a new path to authentic connection
- [REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop](https://www.bluefocusmarketing.com/2014/07/28/register-now-join-tedx-speaker-and-best-selling-author-mnburgess-for-ama-contentmarketing-workshop/) - I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to consumer information than ever before, and they are using
- [BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz](https://www.bluefocusmarketing.com/2014/08/05/big-news-theeiu-announces-top-25-socialbusiness-leaders-socbiz25-theeconomist-socbiz/) - Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit (@TheEIU), the research arm of The Economist Group, which was tasked to help determine the Top 25 Social Business Leaders out there today. Aside from myself, the board included prominent social business thought leaders Lisa
- [What is a Brand, and why does it matter? New @DavidAaker Book #branding](https://www.bluefocusmarketing.com/2014/08/30/what-is-a-brand-and-why-does-it-matter-new-davidaaker-book-branding/) - Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter Aaker on Branding: 20 Principles That Drive Success, a book designed
- [Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz](https://www.bluefocusmarketing.com/2014/10/08/who-does-forbes-say-are-the-top-50-most-influential-cmos-in-social-media-infegy-socbiz/) - Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. While the value of knowing others in your industry has always been true, social media has changed the nature of how we know peers in our professional circles, which in turn has changed how we relate to each
- [Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz](https://www.bluefocusmarketing.com/2015/02/17/making-waves-the-socialemployee-in-action-at-mit-sloan-and-the-boston-globe-socbiz/) - Big things can happen when a company commits to the principles of social business. Just ask Martyn Etherington (@Etherington_CMO), Chief Marketing Office at Mitel (@Mitel), who over the past year used our best-selling book, The Social Employee (McGraw-Hill, 2013), as a template to transform his organization from the inside out. We had been acquainted with
- [Things @Tom_Peters and others will TEACH you on TWITTER - NEW BOOK #FriedTwitterTales #socbiz](https://www.bluefocusmarketing.com/2015/03/04/things-tom_peters-and-others-will-teach-you-on-twitter-new-book-friedtwittertales-socbiz/) - Recently, our friend and colleague Tim Fargo (@alphabetsuccess) released an exciting e-book titled Fried Twitter Tales. The collection, which is available for free download here, compiles the experiences of various business professionals as they learned to navigate Twitter over the past several years. It's a fascinating look at how a platform with such a simple
- [#ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University](https://www.bluefocusmarketing.com/2015/08/10/contentmarketing-workshop-at-leading-college-to-drive-enrollment-taught-by-mnburgess-university/) - Over the past several years, content marketing has been an undeniable force for social brands. The rules of the game may be constantly evolving, but the fundamental premise remains the same: provide social prospects with content that is both useful and engaging, and they will reward you with sales, message amplification, or both. But in
- [Experiencing a Brand’s Customer Experience Firsthand #Rutgers](https://www.bluefocusmarketing.com/2015/09/28/experiencing-a-brands-customer-experience-first-hand-rutgers/) - Rutgers Graduate MBS students IKEA field trip On September 23, 2015, for my Rutgers University graduate class in Market Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The students participated in a unique project that included a local field trip to
- [The Future of Lifelong Learning  #educational #HR](https://www.bluefocusmarketing.com/2016/04/23/the-future-of-lifelong-learning-educational-hr/) - I love Brian Solis' quote on the importance of learning. I am also honored to be invited as a guest blogger on Brian's website. Here is a small portion of my post. To read the full article, click here. The post How to Make Lifelong Learning an Organizational Priority appeared first on Brian Solis. Image:
- [Register for Fairleigh Dickinson University #ContentMarketing Seminar #NJ #Content](https://www.bluefocusmarketing.com/2016/09/14/register-for-fairleigh-dickinson-university-contentmarketing-seminar-nj-content/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] On Friday, Oct. 28, Blue Focus Marketing (@BlueFocus) with be visiting Fairleigh Dickinson University (@FDUwhatsnew) for an exciting new social business seminar. Titled, “Content Marketing Seminar,” this day-long event will cover the who, why, and where of content marketing, offering participants not only an in-depth
- [Revolutionary! How Social Employees Energize Your Brand](https://www.bluefocusmarketing.com/2016/11/10/revolutionary-how-social-employees-energize-your-brand/) - Sharing Great Content Requires Empowered Employee Advocates Here at Blue Focus Marketing, it’s no secret that we’re big fans of social employees. We can’t help it; it’s in our DNA. Plus, whenever you see compelling examples of employee advocacy, you just can’t help but smile. The truth is simple: We connect better with brands whose
- [Join the Wharton 7th Annual #SuperBowl Tweet Meet Feb 5 #WhartonFoA #SuperBowl51 #sb51](https://www.bluefocusmarketing.com/2017/02/03/join-the-wharton-7th-annual-superbowl-tweet-meet-feb-5-whartonfoa-superbowl51-sb51/) - Join us live for the Wharton Future of Advertising 7th Annual Tweet Meet and Vote for Your Favorite Super Bowl 51 Commercials Using #WhartonFoA We are honored to be live panelists for the Wharton Future of Advertising Tweet Meet for 7 consecutive years. Mark Burgess (@mnburgess) and I (@ckburgess) will be providing
- [Get Your Nominations in for the 2017 #OctoLeader Award #Leaders #Leadership](https://www.bluefocusmarketing.com/2017/07/26/get-your-nominations-in-for-the-2017-octoleader-award-leaders-leadership/) - Deadline for this exciting new award is August 15, 2017 On June 15, Blue Focus Marketing and Tribal Impact proudly announced The 2017 #OctoLeader Award. We designed this award to recognize and boost the visibility of the best social leaders on Twitter, those tireless social advocates working day in and day out to build engaged
- [[Book Review] The Power of People: How Successful Organizations Use Workforce Analytics #HR #BigData](https://www.bluefocusmarketing.com/2017/07/12/book-review-the-power-of-people-how-successful-organizations-use-workforce-analytics-hr-bigdata/) - [Book Review] Analytics Can Track Your Workforce's Pulse, but Smart Leaders Give Them Heart “There are almost as many names for the workforce-focused analytics functions as there are functions that perform workforce analytics…Getting the name right is important; without a common language, practitioners risk confusion about exactly what the function does.” —The Power of the
- [Announcing NEW LinkedIn Learning Online Course: Integrated Marketing Strategies by @mnburgess](https://www.bluefocusmarketing.com/2017/09/12/announcing-new-linkedin-learning-online-course-integrated-marketing-strategies-by-mnburgess/) - Discover the Power of Brand Choreography™, an Innovative 7-Step Framework to Deliver the Right Message to the Right Person at the Right Place and Time. Blue Focus Marketing is proud to announce “Marketing Foundations: Integrated Marketing Strategies,” our second online video course for LinkedIn Learning. Spanning concepts from SWOT analyses, brand value propositions, and buyer
- [Marketing Leadership Is All About Reach: Celebrating the 2017 #OctoLeader Winners](https://www.bluefocusmarketing.com/2017/09/26/marketing-leadership-is-all-about-reach-celebrating-the-2017-octoleader-winners/) - Check out the full list of 2017 #OctoLeader winners! The best marketing leaders don’t play by the rules. They’re too busy reinventing them. With the recently announced 2017 #OctoLeader Awards, we wanted to recognize the best and brightest marketing leaders on Twitter. Read the full list of 2017 #OctoLeaders here! As Sarah Goodall, Founder of
- [Need Help on Your 2018 Integrated Marketing Strategy? Let's Get Started. #Marketing](https://www.bluefocusmarketing.com/2017/09/15/need-help-on-your-2018-integrated-marketing-strategy-lets-get-started-marketing/) - Marketers would be wise to remember the motto of the Boy Scouts of America: Always be prepared. It’s true that designing, piloting, and launching a successful integrated marketing strategy takes time. It’s also true that many of us don’t feel like we have enough time to do things the right way. However, time spent now
- [Brand Choreography Is as Easy as 1-2-3 with @mnburgess and #LI_Learning #marketing](https://www.bluefocusmarketing.com/2017/09/26/brand-choreography-is-as-easy-as-1-2-3-with-mnburgess-and-li_learning-marketing/) - Does your integrated marketing communications (IMC) program need some fine-tuning? Check out “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. With another year almost in the books, it’s time to take stock of 2017 and start planning for 2018. How has the year gone for you? What
- [Thanks to Dr. Tracy Tuten @brandacity for Highlighting IMC LinkedIn Learning Course](https://www.bluefocusmarketing.com/2017/10/08/thanks-to-dr-tracy-tuten-brandacity-for-highlighting-imc-linkedin-learning-course/) - I really appreciate Dr. Tracy Tuten's blog post highlighting my new LinkedIn Learning "Integrated Marketing Strategies" online course. Tracy is the author of the wildly successful book on Social Media Marketing that is known all over the world. And the third edition is coming soon! Read her blog below or view on Tracy Tuten's
- [Announcing the Award-Winning Social Media Marketing 3rd edition @SAGEManagement by Tracy Tuten @brandacity](https://www.bluefocusmarketing.com/2018/01/29/announcing-the-award-winning-social-media-marketing-3rd-edition-sagemanagement-by-tracy-tuten-brandacity/) - I have used previous editions of this textbook and happy to share news about the latest. This book is ideal for both college students and marketers who need to turbocharge their social media marketing plans. If you want to learn more, I suggest you watch this short video.
- [5 Easy Integrated Marketing Ideas to Boost Your Brand](https://www.bluefocusmarketing.com/2017/10/23/5-easy-integrated-marketing-ideas-to-boost-your-brand/) - With our Brand Choreography™ framework, integrated marketing communications (IMC) is as easy as 1-2-3. Find out how in “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. Here are five tips to get you started: #1. Take the Customer Journey What’s it like to be one of
- [Perfect Holiday Idea for Your Brand from Blue Focus Marketing and LinkedIn Learning](https://www.bluefocusmarketing.com/2017/12/12/perfect-holiday-idea-for-your-brand-from-blue-focus-marketing-and-linkedin-learning/) - Marketers, did you remember to add your brand to your holiday shopping list? Treat yourself with “Marketing Foundations: Integrated Marketing Strategies,” the exciting new video online course. And, Brand Choreography™ is included to energize your brand! Ah, the holidays. Nothing like having some extra time to kick back, relax, and enjoy some quality time with
- [Where will online learning go next?](https://www.bluefocusmarketing.com/2022/04/26/where-will-online-learning-go-next/) - The world is changing, and so are the jobs. Stackable credentials are a hot new trend in the world of career advancement. This idea has been gaining momentum as more people want to climb industry ranks faster than ever before by stacking different types or levels on top of one another like an endless ladder!
- [The New Marketing Introduced at the American Marketing Association Summer Academic Conference](https://www.bluefocusmarketing.com/2020/08/25/the-new-marketing-introduced-at-the-american-marketing-association-summer-academic-conference/) - I’d like to thank the American Marketing Association for inviting us to present our new textbook last week at the 2020 Summer Academic Conference. Our virtual session: "Marketing Transformation in a Digital World." With the world changing as quickly as it is these days, both culturally and technologically, I think it’s absolutely critical that today’s
- [The New Marketing Book (SAGE 2020) Introduced at the AMA 2020 Summer Conference](https://www.bluefocusmarketing.com/2020/08/25/the-new-marketing-book-sage-2020-introduced-at-the-ama-2020-summer-conference/) - I’d like to thank the American Marketing Association (AMA) for inviting my co-author, Mark Burgess, and myself to present our new marketing book last week at the 2020 summer conference. With the world changing as quickly as it is, both culturally and technologically, it’s more important than ever for all of us in the marketing
- [Why Purpose is Profitable via CMO Council by Cheryl Burgess](https://www.bluefocusmarketing.com/2020/12/04/why-purpose-is-profitable-via-cmo-council-by-cheryl-burgess/) - Why Purpose is Profitable Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing transformation, just simply applying them isn’t enough to solve old problems. Today’s marketing leaders need a whole new approach in building undisruptable bonds among brands, customers and employees. (see more) Article can be found on the
- [Can Tesla Maintain its Blue Ocean Strategy in a Sea of Competition?"](https://www.bluefocusmarketing.com/2023/01/26/can-tesla-maintain-its-blue-ocean-strategy-in-a-sea-of-competition/) - A long, long time ago, Ford created a blue ocean in the auto industry by reconstructing the boundaries between cars and horse-drawn wagons. The Blue Ocean Strategy is about creating a new uncontested market space that didn't exist, essentially making competition irrelevant. Tesla created a blue ocean by designing battery-charged cars. Rivals Begin to Flex their
- [The Name Bing Rings Few Bells](https://www.bluefocusmarketing.com/2023/02/13/the-name-bing-rings-few-bells/) - As a former Madison Avenue adman and business school professor teaching marketing strategy, I have always been fascinated with naming. I am perplexed by Microsoft's decision to maintain the name Bing in conjunction with its partnership with OpenAI. It's no secret that search engines are a ubiquitous part of our lives, but for many millennials

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- [Home 2020](https://www.bluefocusmarketing.com/) - Blue Focus Marketing® is an award-winning social branding consultancy that helps build brands from the inside out.
- [Home 2020](https://www.bluefocusmarketing.com/) - Blue Focus Marketing® is an award-winning social branding consultancy that helps build brands from the inside out.
- [FDU Content Marketing Seminar](https://www.bluefocusmarketing.com/fdu-content-marketing-seminar/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Content Marketing Solutions” _builder_version=”3.0.74″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”on” padding_mobile=”off”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Content Marketing Seminar at Fairleigh Dickinson University” _builder_version=”3.0.99″ parallax=”on” custom_button=”on” button_use_icon=”default” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on”][et_pb_slide heading=”Content Marketing Seminar at Fairleigh Dickinson University” button_text=”Register Now” button_link=”https://view2.fdu.edu/academics/silberman-college/about-us/content-marketing-seminar/” use_bg_overlay=”on” bg_overlay_color=”rgba(20,20,20,0.83)” use_text_overlay=”off” alignment=”bottom” admin_title=”Content Marketing
- [Our Book](https://www.bluefocusmarketing.com/our-book/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”News” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Our Book” _builder_version=”4.5.6″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” hover_enabled=”0″ box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off”
- [Media Buzz](https://www.bluefocusmarketing.com/book-the-social-employee/media-buzz/) - May 28, 2015 - Mark Burgess Presenting on Social Employee and Employee Engagement in the digital workforce. March, 2015 IBM Webinar - "Changing The Learning Culture" Mark Burgess and Cheryl Burgess with IBM. - Insights on social employees. March 27, 2015 - The Conference Board Workshop and Speaking Session - NYC - Mark Burgess
- [Book Trailer Video](https://www.bluefocusmarketing.com/book-the-social-employee/book-trailer-video/)
- [Press Release - The Social Employee (McGraw-Hill, 2013)](https://www.bluefocusmarketing.com/book-the-social-employee/press-release-the-social-employee-mcgraw-hill-2013/) - Press Release FOR IMMEDIATE RELEASE CONTACT INFORMATION Cheryl Burgess - CEO - Blue Focus Marketing P. O. Box 6271 Bridgewater, NJ 08807 info@bluefocusmarketing.com Phone: +1.908.566.3359 Fax: +1.908 566.0799 Twitter: @ckburgess @SocialEmployee www.bluefocusmarketing.com Blue Focus Marketing announces the release of a new book The Social Employee: How Great Companies Make Social Media Work McGraw-Hill publication
- [Speaking OLD](https://www.bluefocusmarketing.com/speaking-old/) - To request Mark Burgess and/or Cheryl Burgess for a speaking engagement, please contact: Mark Burgess mburgess@bluefocusmarketing.com or Cheryl Burgess cburgess@bluefocusmarketing.com Pivot Conference, Mark Burgess and Cheryl Burgess,(Blue Focus Marketing, Southwest Airlines, McKinsey & Company), October 16, 2013, New York Mark Burgess Bio Mark Burgess (@mnburgess) is President of Blue Focus Marketing®, co-author of The
- [News](https://www.bluefocusmarketing.com/news/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”News” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”News” _builder_version=”4.5.7″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” hover_enabled=”0″ box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off”
- [Speaking and Events](https://www.bluefocusmarketing.com/speaking/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Our Experience” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Hire Us to Speak” _builder_version=”3.16″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on”
- [Home](https://www.bluefocusmarketing.com/home/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”section” _builder_version=”3.22″ background_color=”#2d2d2d” parallax=”on” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_content_on_mobile=”off” show_cta_on_mobile=”off” admin_label=”Cheryl’s Home Page Slider” _builder_version=”3.17.1″ parallax=”on” parallax_method=”on” custom_padding=”|||” auto=”on” auto_speed=”5500″ auto_ignore_hover=”on” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off”
- [Our Story](https://www.bluefocusmarketing.com/our-story/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Training” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Our Story” _builder_version=”4.5.7″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” hover_enabled=”0″ box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off”
- [Private Invitation for Triberr Members Only - The Social Employee (McGraw-Hill, 2013)](https://www.bluefocusmarketing.com/private-invitation-for-triberr-members-only-the-social-employee-mcgraw-hill-2013/) - Hi fellow Triberr members! We are Proud to Announce TRIBERR is Featured in Chapter 14 - The Social Employee (McGraw-Hill) Chapter 14 - "Building Communities of Shared Interest" You are viewing this page because you may possibly be eligible for a free digital advance copy of The Social Employee (McGraw-Hill, @MHBusiness 2013), by Cheryl Burgess
- [Order Book](https://www.bluefocusmarketing.com/book-the-social-employee/order-book/) - Available from:
- [Online Training](https://www.bluefocusmarketing.com/online-training/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”How to Work With Us” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Online Training” _builder_version=”3.16″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on”
- [Face-to-Face Training](https://www.bluefocusmarketing.com/face-to-face-training/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”How to Work With Us” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Face-to-Face Training” _builder_version=”3.16″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on”
- [Training](https://www.bluefocusmarketing.com/training/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Training” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Training” _builder_version=”3.16″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off”
- [Social Leadership](https://www.bluefocusmarketing.com/social-leadership/) - [et_pb_section admin_label=”How to Work With Us” fullwidth=”on” specialty=”off” transparent_background=”on” background_color=”#000000″ allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_slider admin_label=”Social Leadership” show_arrows=”off” show_pagination=”off” auto=”on” parallax=”on” auto_ignore_hover=”off” parallax_method=”off” remove_inner_shadow=”off” background_position=”default” background_size=”default” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_image_video_mobile=”on” custom_button=”on” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″] [et_pb_slide heading=”Social Leadership” button_text=”Contact Us” button_link=”#” background_color=”rgba(0,0,0,0.98)” alignment=”bottom” background_layout=”dark” background_position=”default” background_size=”default” use_bg_overlay=”on” bg_overlay_color=”rgba(20,20,20,0.83)” use_text_overlay=”off” allow_player_pause=”off”
- [Speaking Request](https://www.bluefocusmarketing.com/book-the-social-employee/speaking-request/) - Mark Burgess - Blue Focus Marketing (left) Cheryl Burgess - (Blue Focus Marketing) (Mark & Cheryl Authors of The Social Employee (McGraw-Hill, 2013), Dana Williams - Southwest Airlines & David Edelman (right)- McKinsey & Company (Foreword - The Social Employee) - Oct. 16, 2013 Mark Burgess is cofounder and president of Blue Focus Marketing, a
- [Social Employee Workshop and Training](https://www.bluefocusmarketing.com/workshop-social-employee/) - The Social Employee Workshop How Great Companies Make Social Media Work Learn success lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest, Acxiom and Domo. Examine how these leading brands empower their employees to increase engagement, productivity, brand value and ROI. We reveal how workshop participants can apply similar strategies to their own business in order
- [Media Room](https://www.bluefocusmarketing.com/media-room/) - ~> FOR CURRENT SPEAKING ENGAGEMENTS SEE "Media Buzz" Page. Media Room Speaking Events: Cheryl Burgess KPMG sponsored event CIMPA - Cayman Islands - May 7, 2013 CIMPA Conference Speaker Pack 2013 Burgess Wharton Advertising 2020 Contributors - Penn Club NYC - April 25, 2013 Wharton School of the University of Pennsylvania_2012206 https://wfoa.wharton.upenn.edu/events-past/advertising-2020-contributor-roundtable/ Rutgers University
- [Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award](https://www.bluefocusmarketing.com/nifty-50-awards-2013/) - 2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award For 2013, the #Nifty50 will honor 50 men and 50 women writers, PR and content producers (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? To nominate them, just enter their name, company, Twitter handle
- [The Social Employee Media Kit](https://www.bluefocusmarketing.com/book-the-social-employee/press-kit/) - Key Topics What are the eight leading companies included in The Social Employee doing now to create brand ambassadors? ~ How are they building their brands from the inside out? ~ What are the lessons learned that can impact your business? ~ How do the lessons from The Social Employee apply to executives, employees, startups,
- [Social Branding](https://www.bluefocusmarketing.com/social-branding/) - [et_pb_section admin_label=”Social Branding” fullwidth=”on” specialty=”off” transparent_background=”on” background_color=”#000000″ allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_slider admin_label=”Social Branding” show_arrows=”off” show_pagination=”off” auto=”on” parallax=”on” auto_ignore_hover=”off” parallax_method=”off” remove_inner_shadow=”off” background_position=”default” background_size=”default” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_image_video_mobile=”on” custom_button=”on” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″] [et_pb_slide heading=”Social Branding” button_text=”Contact Us” button_link=”https://www.bluefocusmarketing.com/contact/” background_color=”rgba(0,0,0,0.98)” alignment=”bottom” background_layout=”dark” background_position=”default” background_size=”default” use_bg_overlay=”on” bg_overlay_color=”rgba(20,20,20,0.83)” use_text_overlay=”off” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||”
- [Footer website](https://www.bluefocusmarketing.com/footer-website/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Section” _builder_version=”4.16″ background_color=”#242424″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#262626 0%|#141414 100%” background_color_gradient_start=”#262626″ background_color_gradient_end=”#141414″ background_enable_image=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ padding_mobile=”off” column_padding_mobile=”on” admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”About Us – Our Story – Experience” module_class=”footer-menu” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid”
- [The New Marketing: How to Win in the Digital Age](https://www.bluefocusmarketing.com/the-new-marketing-how-to-win-in-the-digital-age/) - [et_pb_section fb_built=”1″ admin_label=”Best Selling Book Section” _builder_version=”4.5.1″ background_color=”#31b0e1″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(148,166,191,0.34)” background_color_gradient_end=”#f4f4f4″ background_color_gradient_direction=”90deg” background_color_gradient_start_position=”40%” background_color_gradient_end_position=”0%” background_enable_image=”off” background_blend=”multiply” custom_margin=”||-144px|||” custom_padding=”100px|0|195px|||” locked=”off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.5.1″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-40px|auto||auto||”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”4.5.1″ _module_preset=”default”][/et_pb_divider][et_pb_divider show_divider=”off” _builder_version=”4.5.1″ _module_preset=”default”][/et_pb_divider][et_pb_image src=”https://www.bluefocusmarketing.com/wp-content/uploads/2020/07/NewMarketing-Shadow-White.jpg” alt=”The New Marketing: How to Win in the Digital Age” title_text=”NewMarketing-Shadow-White” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.5.3″ background_color=”#ffffff” animation_direction=”left”
- [The New Marketing Academy](https://www.bluefocusmarketing.com/new-marketing-academy/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.5.6″ _module_preset=”default” background_color=”#00ccff”][et_pb_fullwidth_header title=”The New Marketing Academy” image_orientation=”bottom” _builder_version=”4.5.6″ _module_preset=”default” title_font=”|600|||||||” title_text_align=”center” title_font_size=”45px” subhead_font=”|600||on|||||” subhead_text_align=”center” subhead_font_size=”54px” background_color=”#00ccff”][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Girl Painter and Blurbee” _builder_version=”4.9.0″ _module_preset=”default” locked=”off”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”2_5″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text admin_label=”Title” _builder_version=”4.5.6″ text_font=”Nunito|600|||||||” text_font_size=”15px” header_font=”Abhaya Libre|700|||||||” header_font_size=”70px” header_line_height=”1.2em” header_4_font=”Nunito|700||on|||||” header_4_text_color=”#bda392″ header_4_letter_spacing=”2px” header_4_line_height=”1.8em” background_color=”#ffffff” custom_margin=”|-25px|40px|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”5%” animation_starting_opacity=”100%” header_font_size_tablet=”40px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet”
- [Content Marketing](https://www.bluefocusmarketing.com/content-marketing/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Content Marketing Solutions” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Content Marketing Solutions” _builder_version=”3.16″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on”
- [Start a Pilot Program](https://www.bluefocusmarketing.com/start-a-pilot-program/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Our Experience” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Plot your course” _builder_version=”4.5.3″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″
- [Employee Experience (EX)](https://www.bluefocusmarketing.com/employee-experience-ex/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”How to Work With Us” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Employee EX” _builder_version=”3.16″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on”
- [Social Employee Advocacy](https://www.bluefocusmarketing.com/social-employee-advocacy/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”How to Work With Us” _builder_version=”4.5.3″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Social Employee Advocacy” _builder_version=”4.5.3″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off”
- [About Us](https://www.bluefocusmarketing.com/who-we-are/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”About Us” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” background_image=”https://www.bluefocusmarketing.com/wp-content/uploads/2016/08/Website-ISphoto-background.jpg” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”About Us” _builder_version=”4.5.3″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″
- [Contact Us](https://www.bluefocusmarketing.com/contact/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Our Experience” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”Contact Us” _builder_version=”3.16″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off”
- [How to Work With Us](https://www.bluefocusmarketing.com/how-to-work-with-us/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”How to Work With Us” _builder_version=”3.22″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” show_image_video_mobile=”on” admin_label=”How to Work With Us” _builder_version=”3.16″ parallax=”on” custom_button=”on” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” auto=”on” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” button_letter_spacing_hover=”0″ remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off”
- [Marketing Transformation](https://www.bluefocusmarketing.com/marketing-transformation/) - [et_pb_section fb_built=”1″ _builder_version=”4.5.3″ _module_preset=”default” background_color=”#ffffff” min_height=”851px”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_column type=”2_5″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_image src=”https://www.bluefocusmarketing.com/wp-content/uploads/2020/07/iStock-1145727682-e1596156891637.jpg” alt=”Marketing Transformation – Blue Focus Marketing” title_text=”isolated on white background blue butterfly” _builder_version=”4.5.3″ _module_preset=”default”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_text _builder_version=”4.5.3″ _module_preset=”default”]Marketing Transformation What is Marketing Transformation? Today, advances in technology, data, and analytics have shifted marketing into a new era we call marketing transformation.
- [Privacy](https://www.bluefocusmarketing.com/privacy/) - [et_pb_section fb_built=”1″ _builder_version=”4.5.1″ _module_preset=”default” background_color=”#ffffff”][et_pb_row _builder_version=”4.5.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.1″ _module_preset=”default” custom_padding=”||0px|||”]Privacy Notice This is the web site of Blue Focus Marketing. We can be reached via e-mail at info@bluefocusmarketing.com Business hours – 8:30 am to 5:00 pm ET Monday through Friday except for holidays. For each unregistered visitor to our Web page,
- [Side Bar](https://www.bluefocusmarketing.com/side-bar/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_id=”side-bar” _builder_version=”3.22″ background_color=”#ffffff” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”500px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://www.bluefocusmarketing.com/wp-content/uploads/2016/08/Brand-Chorography-Side-Bar.jpg” url=”https://www.linkedin.com/learning/marketing-foundations-integrated-marketing-strategies/welcome” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Dance LinkedIn Learning” _builder_version=”3.23″ sticky=”off” border_style=”solid” always_center_on_mobile=”on”][/et_pb_image][et_pb_image src=”https://www.bluefocusmarketing.com/wp-content/uploads/2016/08/LinkedIn-Learning-F-Brand-Choreography-Blue-Focus-Marketing.jpg” url=”https://www.linkedin.com/learning/marketing-foundations-integrated-marketing-strategies/welcome?u=104″ url_new_window=”on” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”LinkedIn Learning IMC” _builder_version=”3.23″ sticky=”off” border_style=”solid” always_center_on_mobile=”on”][/et_pb_image][et_pb_image src=”https://www.bluefocusmarketing.com/wp-content/uploads/2016/08/website-Wharton-A-Opt-Side-Banner-230×312.jpg” url=”https://businessradio.wharton.upenn.edu/bestof/marketing-matters/?h=9mE4L” url_new_window=”on”
- [Latest Blog Posts](https://www.bluefocusmarketing.com/latest-blog-posts/) - [et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.5.3″ inner_max_width=”1300px”][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner admin_label=”Row” _builder_version=”4.5.3″ custom_margin=”|2%|||false|false”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blog fullwidth=”off” posts_number=”15″ show_more=”on” show_author=”off” show_date=”off” show_categories=”off” module_class=”cu-blog” _builder_version=”4.5.3″ width=”100%” custom_margin=”|0px||0px|false|false” hover_enabled=”0″ pagination_font_size_tablet=”51″ pagination_line_height_tablet=”2″ use_border_color=”on” use_dropshadow=”off”][/et_pb_blog][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”sidebar-1″ _builder_version=”4.5.3″ custom_padding=”|0px||0px|false|false” remove_border=”off”][/et_pb_sidebar][/et_pb_column][/et_pb_section][et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.97" background_layout="light" border_style="solid"] Welcome from Marketing Foundations:
- [Blog Footer Lynda](https://www.bluefocusmarketing.com/blog-footer-lynda/) - [et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.97″ background_layout=”light” border_style=”solid”] Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.97" background_layout="light" border_style="solid"] Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
- [Blank Page](https://www.bluefocusmarketing.com/blank-page/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.97" background_layout="light" border_style="solid"] Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
- [Consulting](https://www.bluefocusmarketing.com/consulting-engagements/) - [et_pb_section admin_label=”Our Experience” fullwidth=”on” specialty=”off” transparent_background=”on” background_color=”#000000″ allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_slider admin_label=”Consulting” show_arrows=”off” show_pagination=”off” auto=”on” parallax=”on” auto_ignore_hover=”off” parallax_method=”off” remove_inner_shadow=”off” background_position=”default” background_size=”default” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_image_video_mobile=”on” custom_button=”on” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″] [et_pb_slide heading=”Our Consulting” button_text=”Contact Us” button_link=”https://www.bluefocusmarketing.com/contact/” background_color=”rgba(0,0,0,0.98)” alignment=”bottom” background_layout=”dark” background_position=”default” background_size=”default” use_bg_overlay=”on” bg_overlay_color=”rgba(20,20,20,0.83)” use_text_overlay=”off” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||” body_font_select=”default”
- [Latest Blog Posts OLD](https://www.bluefocusmarketing.com/latest-blog-posts-old/)
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- [Free Chapter](https://www.bluefocusmarketing.com/free-chapter/) - [et_pb_section admin_label=”Our Experience” fullwidth=”on” specialty=”off” transparent_background=”on” background_color=”#000000″ allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_slider admin_label=”Free Chapter Download” show_arrows=”off” show_pagination=”off” auto=”on” parallax=”on” auto_ignore_hover=”off” parallax_method=”off” remove_inner_shadow=”off” background_position=”default” background_size=”default” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_image_video_mobile=”on” custom_button=”on” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″] [et_pb_slide heading=”Free Chapter Download” button_link=”#” background_color=”rgba(0,0,0,0.98)” alignment=”bottom” background_layout=”dark” background_position=”default” background_size=”default” use_bg_overlay=”on” bg_overlay_color=”rgba(20,20,20,0.83)” use_text_overlay=”off” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||”
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- [Book: The Social Employee](https://www.bluefocusmarketing.com/book-the-social-employee/) - "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." —JEZ FRAMPTON, Global Chairman and CEO, Interbrand The Social
- [Book Praise](https://www.bluefocusmarketing.com/book-the-social-employee/book-praise/) - The Social Employee “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” –Jez Frampton, Global Chairman
- [Table of Contents ](https://www.bluefocusmarketing.com/book-the-social-employee/table-of-contents/) - Download ~> The Social Employee "Table of Contents"
- [Free Chapter Download](https://www.bluefocusmarketing.com/book-the-social-employee/free-chapter-download/) - The Social Employee Free Download: Chapter 3, Brands Under Pressure “Brand engagement does not begin in the public sphere, nor does it begin at the front doors of the corporate office. It begins at the desks of social employees and spreads outward through the network like wildfire." Chapter 3 includes the following sections: The Six
- [Book: The Social Employee](https://www.bluefocusmarketing.com/book-the-social-employee-2/) - "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." —JEZ FRAMPTON, Global Chairman and CEO, Interbrand The Social

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- [Steve Akins](https://www.bluefocusmarketing.com/tag/steve-akins/)
- [Steve McKee](https://www.bluefocusmarketing.com/tag/steve-mckee/)
- [Steve Farnsworth](https://www.bluefocusmarketing.com/tag/steve-farnsworth/)
- [Steve Woodruff](https://www.bluefocusmarketing.com/tag/steve-woodruff/)
- [Ted Rubin](https://www.bluefocusmarketing.com/tag/ted-rubin/)
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- [Trey Pennington](https://www.bluefocusmarketing.com/tag/trey-pennington/)
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- [TED](https://www.bluefocusmarketing.com/tag/ted/)
- [IBM](https://www.bluefocusmarketing.com/tag/ibm/)
- [The Shortlist](https://www.bluefocusmarketing.com/tag/the-shortlist/)
- [the Social Employee](https://www.bluefocusmarketing.com/tag/the-social-employee/)
- [Small Business](https://www.bluefocusmarketing.com/tag/small-business/)
- [#lifelonglearning](https://www.bluefocusmarketing.com/tag/lifelonglearning/)
- [#futureofwork](https://www.bluefocusmarketing.com/tag/futureofwork/)