New @SocialEmployee Book Trailer Video Announcement:


Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “What is a Möbius Strip?” proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA.

At the center of this model is the möbius strip, a seemingly simple-looking band with surprisingly complex physical properties. As we explain in the video, anyone can make a möbius strip. Just take a strip of paper, twist it, and attach the two ends together to make a closed loop. If you run your finger across the length of the strip, you will find that you can cover the entire surface area without having to lift your finger once.

So what does the möbius strip have to do with building a culture of engaged social employees? Watch the video to find out!

“What is a Möbius Strip” is the second in a planned series of video tutorials expanding on the ideas presented in The Social Employee. Our first video, “Think of a Brand as a Planet,” has already generated a great deal of buzz in our online communities. Coming soon, we will unveil our fourth video tutorial, which will focus on the importance of the social executive in building a thriving, dynamic social employee workforce.

In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!

A special thanks to our creative team who helped us with the production of this video. Thanks Daniel Quiyu @frontsidedan for the fantastic animation and editing, and to Chas Hoppe (@choppyrocks) for yet another sterling voiceover!


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“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company

Download ~> Free Chapter 3 – “Brands Under Pressure”



Click HereClick Here to read all the “Media Buzz” about The Social Media (McGraw-Hill, Aug, 2013)



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