Who We Are
Blue Focus Marketing is a social branding consultancy that helps brands become social. We provide education, training and strategic marketing services including employee branding, content marketing and integrated marketing (what we call Brand Choreography™) to drive brand value. We help unlock the power of Social Employee Empowerment (SEE™) for your business to build your brand from the inside out.
We focus on social brand strategy, readiness assessments, workshops and customized training. We create a strategic social media blueprint for your brand to maximize the potential to deliver ROI. We help you connect with social consumers and build relationships with influencers to reach a wider community. Our goal is to help your brand deepen relationships and get your marketing efforts up to social speed.
Mark Burgess, co-author of The Social Employee - How Great Companies Make Social Media Work, to be published by McGraw-Hill, in summer 2013. Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Acxiom and Domo. He is President of Blue Focus Marketing, a social branding consultancy that helps brands realize the benefits of social media marketing. He is an experienced digital marketer, social brand strategist, speaker, blogger and educator. Utilizing an innovative model, delivers customized on-site social media workshops. He is also the co-author of Ad Agencies Winning New Business 360, which has sold in 25 + countries worldwide; based on a proprietary strategic blueprint with emphasis on social media. Mark has been quoted in the WSJ and The New York Times. Mark's career spans marketing, advertising, and professional services consulting. Mark led the PwC Global Web team. At McCann, headed the flagship L'Oreal and Sears accounts. Mark teaches Executive MBA and MBA marketing courses. He has won two EFFIEs for marketing excellence.
Cheryl Burgess, CEO and CMO of Blue Focus Marketing, co-author of The Social Employee - How Great Companies Make Social Media Work, to be published by McGraw-Hill, in summer 2013. Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Acxiom and Domo. She is a social branding consultant with expertise in social business and social media. She is an expert blogger for AT&T Networking Exchange on social media. Proud to be an invited contributor to the Wharton FOA's Advertising 2020 Project. Active Member of the Wharton Advertising 2020 Contributor Community. She was awarded Wharton Future of Advertising's MVP and praised as a "brilliant strategic thinker in the social media space." Huffington Post honored her as one of 40 global women "Passionistas" for her "great business expertise and timeless blog posts." Also, Huffington Post "Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow." She was featured in Fast Company and Business Insider. Invited speaker on "Expanding Your Social Influence" at the AT&T Networking Leaders Academy Annual Conference. She is a four-time winner of the Twitter Shorty Award in Marketing [The New York Times hails this as the Oscar of Twitter], named Top 75 Twitter Women, 2012 Top 100 Branding Experts on Twitter, and a 100 Top Marketer on Twitter. Cheryl is a syndicated blogger. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men.
Insight. Knowledge. Advantage.
Insight: Our consulting initiatives provide our clients with insights about the opportunities presented by social media to help drive your social business.
Knowledge: Armed with a focused strategy and unique approach, you are ready to drive insight into action.
Advantage: We enable our clients to stand-out from competition to achieve superior results. Simply put, this means empowering your brand in a social media world.
We understand that the traditional and digital worlds have merged. The marketing landscape has changed forever. Marketers face more options today – many of which are not found on a rate card. However, this velocity of change can be used to your advantage. You need the ability to use social media marketing and creative solutions for competitive advantage.
Social business is shaking the foundation of both large and small businesses. While change is never easy, companies that implement the best social media business practices and migrate from rigid to social business models will win in the end. The new social landscape is rich with opportunities as companies are challenged to elevate their relevance and become social businesses.