What We Do
- B2B Marketing
- Social Media Marketing
- Workshops
- Strategy & Engagement Ideas
- Policy & Guidelines
- Strategic Integration with Offline Media
- Ad Agency New Business Development
- New Business Reports
- Strategy & New Business Ideas
- Customized Solutions
- Crisis/Risk Management
- Social Media Strategy
- Application of Social Media Tools
Who We Are
Blue Focus Marketing is a 360 degree social media marketing and brand consultancy. We leverage social media marketing for brands and ad agencies to generate leads, build social currency and grow customers. For brands, we specialize in delivering customized social media marketing workshops and social media strategy. For ad agencies, we provide new business reports, insights and customized solutions.
Mark Burgess
Mark is an experienced digital marketer, social brand strategist, speaker, blogger and educator. He is co-founder of Blue Focus Marketing, a social branding consultancy that helps brands realize the benefits of social media marketing. Utilizing an innovative model, delivers customized on-site social media workshops. He is also the co-author of Ad Agencies Winning New Business 360, which has sold in 25 + countries worldwide; based on a proprietary strategic blueprint with emphasis on social media. Mark has been quoted in the WSJ and The New York Times. Mark's career spans marketing, advertising, and professional services consulting. Mark led the PwC Global Web team. At McCann, headed the flagship L'Oreal and Sears accounts. Mark teaches Executive MBA and MBA marketing courses. He has won two EFFIEs for marketing excellence and DMA ECHO Awards.
Cheryl Burgess
Cheryl Burgess, Co-founder, Managing Partner and CMO of Blue Focus Marketing, is a creative and marketing technologist with expertise in B2B marketing and social media. Winner of the 2011 and 2010 Twitter Shorty Award in Marketing [The New York Times hails this as the Oscar of Twitter], named Top 75 Twitter Women, and a 100 Top Marketer on Twitter. She is co-author of Ad Agencies Winning New Business 360, which has sold in 25 + countries worldwide. She has experience developing business continuity and crisis management plans for large organizations, including pharma. A recent speaker at Morgan Stanley on the power of social media during a crisis. Cheryl is a syndicated blogger for B2Community. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Cheryl holds a BA in Journalism from the University of Pittsburgh.
Insight. Knowledge. Advantage.
Insight: Our consulting initiatives provide clients with insights about the opportunities presented by social media to help drive your marketing machine.
Knowledge: Armed with a focused strategy, compelling social media plan, and unique approach, you are ready to drive insight into action.
Advantage: We enable our clients to stand-out from competition to achieve superior results. Simply put, this means empowering your brand in a social media world.
We understand that the traditional and digital worlds are merging. The marketing landscape has changed forever. Marketers face more options today – many of which are not found on a rate card. However, this velocity of change can be used to your advantage. You need the ability to use social media marketing and creative solutions to make your brand stand out.
The Blue Focus Marketing Advantagesm
Blue Focus Marketing provides ad agencies with a unique strategic blueprint designed to improve new business performance and results. This dynamic platform integrates proven agency new business processes and practices, and is infused with strategic and tactical insights. We deliver new business processes, insights and creativity to help drive your success. Our blueprint uses an arsenal of tools and insights to energize your new business program.
5 PHASES: IGNITE > ENERGIZE > ENGAGE > REINFORCE > OPTIMIZE = New Business
Our consulting reports are fuelled by contributions from a network of professionals with considerable ad agency new business and marketing experience. The result is a suite of three reports bursting with insights, knowledge and more than a few new business success secrets.
We integrate new business knowledge and insights with our proprietary Blue Focus Advantage blueprint to improve your new business success rates. We help agencies improve through a truly innovative approach to new business development.
Focus on Results
Our ad agency new business reports have sold to agencies throughout the United States and over 25 countries worldwide. In addition, we offer leading edge consulting services that can add immediate value to your new business program.