What We Do
B2B Marketing
- Brand Audits | Social Brand Strategy | Brand Community Building
- Social Branding
- Business, Personal and Employee Branding
- Building Brand Communities and Social Networking
- Identifying Influencers and Target Personas
- Brand Strategy and Engagement Ideas
- Social PR and Digital Storytelling
- Social Media Marketing Strategy Blueprint Development
- 12 Step Strategic Process
- Content Development Strategy
- Twitter and Blogging for Business
- Executive Coaching
- Twitter Training and Expanding Digital Influence
- Integrated Marketing Communications
- Brand Choreography: Integrating Offline, Online and Social Media
- Marketing Communications
- Program Development, Planning and Management
- New Product Brainstorming & Facilitation
- Social Competitor and Marketplace Assessment
- Competitor Social Media & Social Business Readiness Assessments
- Draw Strategic Implications from Competitive Strategy Assessments
- Analysis, Insights & Implications Shaping New Market Offers
- Social Media Education
- Training, Workshops and Webinars
- Crisis Management/Business Continuity/Supply Chain Management
- Social Media Strategy and Leveraging Social Media Tools
- Ad Agency New Business Development
- Strategy & New Business Insights
- Speaking Engagements
Who We Are
Blue Focus Marketing is a social branding consultancy. We focus on social brand strategy, readiness assessments, workshops and customized training. We create a strategic social media blueprint for your brand to maximize the potential to deliver ROI. We help you connect with social consumers and build relationships with influencers to reach a wider community. Our goal is to help your brand deepen relationships and get your marketing efforts up to social speed.
Mark Burgess
Mark is an experienced digital marketer, social brand strategist, speaker, blogger and educator. He is co-founder of Blue Focus Marketing, a social branding consultancy that helps brands realize the benefits of social media marketing. Utilizing an innovative model, delivers customized on-site social media workshops. He is also the co-author of Ad Agencies Winning New Business 360, which has sold in 25 + countries worldwide; based on a proprietary strategic blueprint with emphasis on social media. Mark has been quoted in the WSJ and The New York Times. Mark's career spans marketing, advertising, and professional services consulting. Mark led the PwC Global Web team. At McCann, headed the flagship L'Oreal and Sears accounts. Mark teaches Executive MBA and MBA marketing courses. He has won two EFFIEs for marketing excellence and DMA ECHO Awards.
Cheryl Burgess
Cheryl Burgess, Co-founder, Managing Partner and CMO of Blue Focus Marketing, is a creative and marketing technologist with expertise in B2B marketing, social business and social media. She blogs at Blue Focus Marketing's blog. Also, she is an expert blogger for AT&T Networking Exchange on social media.She was awarded Wharton Future of Advertising's MVP and praised as a "brilliant strategic thinker in the social media space". She was awarded a Huffington Post "Passionista" for "great business expertise and timeless blog posts". She was featured in Fast Company for "Pitching & Storytelling in the Digital World". Cheryl was a speaker on "Expanding Your Social Influence" at AT&T's Networking Leaders Academy Annual Conference. She is the winner of the 2012, 2011 and 2010 Twitter Shorty Award in Marketing [The New York Times hails this as the Oscar of Twitter], named Top 75 Twitter Women, 2012 Top 100 Branding Experts on Twitter, and a 100 Top Marketer on Twitter. She is co-author of Ad Agencies Winning New Business 360, which has sold in 25 + countries worldwide. Also was also a speaker at Morgan Stanley headquarters in NYC on the power of social media during a crisis. Cheryl is a syndicated blogger for B2Community, Uprising, B2B Marketing Zone, B2B Informer and Crowdshifter. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Cheryl holds a BA in Journalism from the University of Pittsburgh.
Insight. Knowledge. Advantage.
Insight: Our consulting initiatives provide our clients with insights about the opportunities presented by social media to help drive your social business.
Knowledge: Armed with a focused strategy and unique approach, you are ready to drive insight into action.
Advantage: We enable our clients to stand-out from competition to achieve superior results. Simply put, this means empowering your brand in a social media world.
We understand that the traditional and digital worlds have merged. The marketing landscape has changed forever. Marketers face more options today – many of which are not found on a rate card. However, this velocity of change can be used to your advantage. You need the ability to use social media marketing and creative solutions for competitive advantage.
Social business is shaking the foundation of both large and small businesses. While change is never easy, companies that implement the best social media business practices and migrate from rigid to social business models will win in the end. The new social landscape is rich with opportunities as companies are challenged to elevate their relevance and become social businesses.