Nominate a #SocBiz Leader You Admire. @TheEIU Wants to Hear From You ~ @TheEconomist
Do you know a Social Business Leader?
I am pleased to announce that I have been selected to participate on a special advisory board for The Economist Intelligence Unit (@TheEIU), the research arm of The Economist Group (@TheEconomist). The board, which has been designed with the purpose of identifying leaders in social business, also includes prominent social business thought leaders Lisa Gansky, Chief Instigator at Mesh Labs; Brian Solis (@BrianSolis), Principal at Altimeter Group; Maria Winans (@MariaWinans), VP of Social Business at IBM; and a to-be-announced representative from The Economist Group.
Our panel of experts will be the cornerstone of an EIU program, sponsored by IBM (@IBM), exploring the transformative role of social technologies and new social business strategies in modern organizations. My fellow members of the board and I have been charged with helping to define what leadership looks like in this emerging realm and to identify key individuals inside companies who are showing the world how to deploy social business strategies to achieve extraordinary business success.
Nominate a social business leader today!
In order to identify these leaders, we are sending out an open invitation to our communities. If you would like to nominate an individual as a social business leader, please fill out this short survey. Please note that all nominations must be received by 5 pm EST Monday, April 28.
Once all candidates have been reviewed, the EIU will select and profile 25 leaders and develop video profiles describing the groundbreaking work of the top five. The profiles, details of the project, and advisory board bios will be published on EconomistInsights.com and on IBM’s Social Business website, and promoted across the EIU and IBM social media channels.
It is a great honor to be selected to participate on this advisory board. But more important than my own participation, this survey offers a tremendous opportunity for all of us in the social business community to recognize the tremendous efforts of these leaders, to learn from their successes, and to double down on our commitment to social business innovation in the coming years.
And it’s for this reason that your participation is so essential. Nominate your favorite social business leader today, and be sure to spread the message to your communities!
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and journalist for The Economist and Fast Company