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Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz

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Jill Rowley Oracle Social SellingEarlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@jill_rowley) and her inspirational efforts to build engaged cultures of social employees. In the post, I discussed how Rowley has become a champion of the why within the walls of Oracle (@Oracle), helping to transform their culture of over 23,000 employees into engaged brand ambassadors. Since then, I’ve had a chance to learn a little more about her social business philosophies and how they are driving her efforts both at Oracle and elsewhere in the digital bazaar.

 

So because Rowley has been so generous in helping to put the spotlight on our Amazon bestselling book, The Social Employee (McGraw-Hill, 2013), let’s put the spotlight back on her one more time. After all, acting in a spirit of mutual assistance and community is what being a social employee is all about!

Social selling isn’t selling at all – It’s helping

Rowley isn’t especially a fan of the term “social selling,” mostly because she thinks it’s misleading. In her recent piece for Forbes, Rowley said, “Modern sales professionals aren’t actually sellers. They are businesspeople who provide insight to help influence what people buy.”

Social Employee Cheryl Burgess Blue Focus fw.fw

This distinction is important, as last year’s Nielsen study found that people were more likely to trust recommendations from friends or trusted online sources than from anywhere else. Of course, this has probably been true since long before the advent of social media. Rowley elaborated on this concept in a recent interview with B2BMarketingPortal.com:

No one has ever wanted to be sold to, and now they don’t have to tolerate it. People have always bought from people they know, like, and trust, so use your social networks to get people to know you, to like you, and to trust you.

To see some of the ways Rowley works to build that trust, check out her video on BrightTalk.

A different kind of ROI

In The Social Employee, we argue that brands who focus on the ROI of social engagement are missing the point, sometimes comically so. However, as Rowley points out, there is a different kind of ROI that brands should be worried about: Risk of Ignoring. Explains Rowley:

If you just look at the data, 92% of B2B buyers start their search on the web, and 82% of the world’s online population can be reached via social networks. So you cannot afford not to make time for social.

Marketing has always been about finding out where your customers, prospects, and influencers hang out, and then learning how best to reach them. With the rise of social media, those “hangouts” have gone virtual. Since the nature of communities has changed, brands must learn to change their nature as well.

This is precisely what Rowley is doing at Oracle. Generating business through social engagement is important, but not as important as the underlying cultural philosophies that drive social selling best practices in the digital bazaar. We are proud to consider Rowley an ally in the @SocialEmployee revolution and excited to watch her steer Oracle into the future of social business.

Tom Peters Facebook Jill READ IT

Do you work with a social employee evangelist at your business? Tell us about who they are and what they’re doing in the comments below!

 

Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov

 

Tom Peters (Twitter) attribution PPT

Tom Peters signature copy

 

Tom Peters Twitter Sharp Aaker
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!

 

Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand

TSE_Front_NEW3D

Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company

Download ~> Free Chapter 3 – “Brands Under Pressure”

Posted by on Nov 22, 2013 in Advertising & Mktg. Trends, Branding, Communication, Content Marketing, Employee Branding, Innovation, Marketing, Social Media Community, Social Media Marketing, The Social Employee | 1 comment

Bio

Cheryl Burgess
Cheryl Burgess (@ckburgess), CEO, CMO and co-founder of Blue Focus Marketing®, is an award-winning social branding marketer and renowned social business evangelist. She is the author of The Social Employee, (McGraw-Hill, 2013) recommended by management guru, Tom Peters, as his favorite #1 social business book that includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. She is listed in Forbes: “Must-Follow Marketing Minds – 2014”; named by Huffington Post as a social media “Passionista.” She is an accomplished speaker and syndicated blogger, appearing as an external expert blogger for the AT&T Networking Exchange blog, CEO.com and CMO.com. Burgess has been an invited speaker at AT&T, IBM, Dell, Wharton, Rutgers Business School, Pivotcon, and KPMG events. She is a special advisory board member for The Economist Intelligence Unit. Burgess is a proud contributor to the Wharton Future of Advertising 2020 Project. Her company’s blog, Blue Focus Marketing, won the MarketingSherpa 2012 Reader’s Choice Award for Best Social Media Marketing Blog. She is the winner of five Twitter Shorty Awards in Marketing. In 2011, she co-founded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter at @ckburgess and @bluefocus.Google+

1 Comment

  1. Thanks Cheryl for coming up with this. Today people choose companies keeping the culture, trend and prospects in mind, what best can be the way to instill this via Social Media.

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  1. A Special Thank You to @Tom_Peters | Blue Focus Marketing - […] then another advocate of The Social Employee, Jill Rowley, whose own work in social business we profile here, jumped …

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