by Cheryl Burgess
If there’s one thing the past decade has taught us as marketers, it’s that the business world has just barely begun to tap the seemingly limitless potential of social engagement. Indeed, beginning with our best-selling book, The Social Employee (McGraw-Hill), we’ve...
by Sam Kennedy
Social Branding Contact Us The New Authentic Marketing Channel Branding from inside out “People don’t buy what you do; they buy why you do it.” ~Simon Sinek What does your brand stand for? It doesn’t matter how big your business is or how many marketing dollars...
by Cheryl Burgess
Our first video in support of our Amazon best-selling book, The Social Employee, affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s...
by Mark Burgess
We are proud to announce that on March 15, 2016, Blue Focus Marketing (@BlueFocus), working with Lynda.com (@Lynda), a division of LinkedIn (@LinkedIn), released “Social Employees: The New Marketing Channel.” We designed this 22-part video tutorial...
by Cheryl Burgess
Social Employee: The New Marketing Channel It’s no secret that social employees can supercharge your brand. You know it. We know it. Small startups, international powerhouses, and everyone in between know it. But there’s a big difference between knowing and doing. Are...
